ClickZ

JANUARY 25, 2021

The first and foremost benefit of using AI as part of the B2B campaign is that it enables social media marketers to get quality leads. It is also suspected whether AI will replace social media marketers. According to a study, 71% of B2B marketers say that they are interested in adopting AI technologies because of personalization.

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Marketing AI Social Media Social Marketing B2B Marketing 145

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. population).

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Social Media Media Stats Statistics 161

Hubspot

DECEMBER 9, 2011

Source: Social Media Examiner ) Bonus tip: need ideas for all that content? A study from Argyle Social shows that (in their sample) tweets with hashtags got 5% fewer click-throughs than those without hashtags. Source: Social Media B2B ). So be relevant, share good information, and don’t make it about yourself.

Social Media 28

Social Media Social Marketing Tips Media 28

Convince & Convert

SEPTEMBER 21, 2010

Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Social media strategy consulting details here. Thanks for providing information that is not just general chat on the subject.-=

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. I can't wait to read the study now. population.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Thanks for sharing good support information for B2B social media. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. You are indeed the perfect case study. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 21, 2010

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? Expion just compiled 8 case studies with one of our clients, Applebee's.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. thanks meganzuniga While it's true the reason first time visitors go to your blog is because they wanted some information.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MARCH 3, 2010

Communicate with Content After strategic thinking, the key to social media success is content creation. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. I'd love to write up a case study on you guys when you're ready.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Sounds like a great case study. Sounds like a great case study. It’s about marketing sideways , not marketing head-on.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Sprout Social

APRIL 20, 2020

Whether you’re looking to attract more students, engage your current ones or increase donations and alumni relations, social media is a must for all universities. Prospective students are largely looking to social media to help guide them in their college decisions, so having a robust social strategy is essential.

Paid Content 120

Paid Content Social Media Brand Identity Branding 120

Convince & Convert

FEBRUARY 25, 2010

link] Kopano Media RT @jaybaer: Do You Know Your Customers Enough to Win in Social Media? killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! link] jolien RT @jaybaer: Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY.

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Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 22, 2010

Building Lasting Customer Relationships – [link] Great case studies from @stickystimuli [link] Social DJ RT @jaybaer: Are you a 1 click stand? Building Lasting Customer Relationships [link] case studies from @stickystimuli #socialDJ [link] Carson RT @jaybaer: Are you a one click stand? A summer must-read!

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Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

SEPTEMBER 8, 2010

I have studied and proven this. I have studied many fan pages with 100k+ to millions of fans that get only from 100-5000 people engaging with Brand posts. I think Myspace is a great case study but I don’t think FB has learned from the mistakes. So much clutter. And over 50% of profiles are locked down private.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

AUGUST 31, 2010

To expect social media to truly emulate conversation as we know it is a fools errand. The information exchange is asynchronous. Conversations require iteration and modifications as new information is digested. link] Dont be a social media buzz-kill « Marketing Alive Blog [.] The thought instigator.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MAY 19, 2010

Awesome information! I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. mpkahuna7 That Graph is AWESOME and so informative… at least for me, a visual and experiential learner. Thanks for the clarity. Thank you for sharing.

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Social Media Media Webinar Metrics Marketing & Strategy 140

Webbiquity

AUGUST 28, 2012

’ Be yourself on social media platforms and reveal your true essence…Show who you are with your avatar and profiles. Include information that proves you’re human.” ” 9 social media hacks you need to embrace now by iMedia Connection. How much buzz do I have vs. competition/trend? •

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Social Media CMS Development Tips Wikipedia 100

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

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Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

FEBRUARY 9, 2010

But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008.

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Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

SEPTEMBER 1, 2010

Just to make it a little more painful, the publication then proceeded to lose all lead information, so we couldn’t even say for sure what REALLY happened. I would say that you don’t have to necessarily go into Social Media (or any other marketing initiative) expecting to fail. Can you blame them? Great, great stuff.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

MARCH 18, 2010

2nd page of this paper as proof: [link] [link] Weintraub Adv RT @jaybaer: Getting Serious About Social Media [link] [link] themaria I like it. A recent Chadwick Martin Bailey and iMOderate study was reported with a sub-head “Social friends and followers feel more inclined to purchase from the brands they are fans of.&#

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Social Media Media Webinar Metrics Marketing & Strategy 119

B2B Marketing Zone Posts

DECEMBER 1, 2010

Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Published by Hubspot, May 2010. What is it? That’s a pity.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 15, 2010

Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both. It was before the birth of social media and was heavy print, tv and billboards. It had the residents buzzing, created a “have to live there&# by those outside the community. People wanted to be a part of it.

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Social Media Media Webinar Metrics Paid Search Agency 166

Brandpoint

SEPTEMBER 18, 2020

By inspiring the customer, sharing case studies of happy clients, or giving an inside peek to your company culture, you’re promoting authenticity and connecting with your fans in a genuine way. Social amplification can drive traffic By including social amplification in your media plans, you’re basically supercharging this content tactic.

Advertising Agencies 156

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 156

Convince & Convert

JUNE 3, 2010

It caused me to pause (mid-chew), and mentally scroll through a list of examples that fit his assertion that boring information is captivating when it’s humanized in some way. So how does all this relate to social media strategy – after all, that’s why we’re here, right?

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111

Convince & Convert

JULY 8, 2010

John Dvorak declared that email was a “carcass on the side of the information highway, rotting away.” I haven’t seen a recent study on the number of email accounts the average person has, but I’m guessing it’s declined slightly–aside from we crazy online/social marketers who have accounts for every purpose.

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RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

JUNE 8, 2010

link] : RT @kelvin8048 Are You… [link] #socialmedia [link] Hot In Marketing Are You Ready for the Opportunity Economy | social media case studies | Social Media Consulting – Convince & C. Awesome stuff Jay — I love the way you bring real examples to social media. It really brings this stuff to life.

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Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. link] [link] davidweiner RT @jaybaer: Is Social Media Too Big For Its Britches? link] [link] Glenn Taylor Very concise information! This is complex stuff!!

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Social Media Paid Content Media Advertising Agencies 130

Hubspot

FEBRUARY 10, 2021

A comprehensive media kit should include a description of the company or individual, contact information, social media statistics, case studies, information on partnerships and collaborations, and testimonials from past customers. How to Make a Media Kit: What to Include. Partnerships and Case Studies.

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Media Examples Press Case Study 96

Outgrow

OCTOBER 20, 2021

So, here we are with a detailed informative infographic on the top 7 content marketing strategies that will make your startup journey easier. Create a knowledge base : Try to include data-driven content, case studies, expert advice, facts, surveys, stats, etc on your website. Try to focus on being process-driven.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Content Marketing Planning 52

Convince & Convert

JUNE 30, 2010

We all need to start thinking about how we can mine social and email data to create not just one list of subscribers/fans/followers, but multiple lists based on what people want from our brands, and how likely they are to respond to information of a particular type and context. It was lots of fun and they got a lot of buzz.

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Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

MARCH 16, 2010

A new Pew Research study shows only 8% of U.S. And whereas Facebook is the site du jour for posting personal pics and other gobbledy-gook, Twitter is, in my opinion, a better mobile tool for getting/giving information. teens using Twitter, compared to 66% engaged in texting.

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Social Media Media Paid Content Webinar Metrics 125

Sprout Social

OCTOBER 3, 2018

According to a Sprout Social study, 79% of consumers say politicians have a responsibility to be transparent when posting on social media. In this Boomerang urging people to vote in the primaries in New York, she’s using Instagram as a platform to promote not just personal posts or posed photos, but education and information.

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Social Media Paid Content Campaigns Media 109

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Or, Steve Knox and the guys at Tremor who spend massive amounts of time and energy figuring out how to make Procter & Gamble products buzz-worthy. Randy turned the simple conveyance of information into theater.

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Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

JUNE 23, 2010

Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. Constant As crowdsourcing evolves, we’ve learned that initial efforts had a defined end date, and the vast majority of energy, buzz, and brand-love dissipated over a short stretch of time. We know better now.

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Social Media Media Paid Content Webinar Metrics 122

Biznology

JUNE 21, 2019

Keep reading to learn the 7 keys to an effective social media plan that will engage your customers and improve your brand equity as a whole: 1. Get to Know Your Social Media Audience. Spend some time studying how they communicate so that you can address them in their language as naturally as you can.

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Social Media Media Marketing & Strategy Tips 151