FunnelEnvy

OCTOBER 2, 2023

Capturing information via online forms added additional value—for example, email addresses. Many are wary of filling out forms and sharing their information on websites. From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Sprout Social

OCTOBER 11, 2022

However, many advocacy initiatives are informal side projects. Share educational resources that will inform, engage and spark conversation. Case studies. When announcing new partnerships with other industry leaders and brands, lean into employee advocacy to generate major buzz. Social media posts. Data reports.

Marketing & Strategy 129

Marketing & Strategy Curation Thought Leadership Content 129

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. Our templates are designed for a wide range of use cases and are fully customizable.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

NetLine

MAY 20, 2024

Andrew’s case study resonated with all in attendance, with his big takeaway being to focus on quality over quantity. Perhaps the strongest bit of information NetLine shared during the entirety of the conference came during this session. Events Still Matter Our Chief Strategy Officer, David Fortino, always leaves events buzzing.

Intent Data 52

Intent Data Marketing Analytics Tools Forrester B2B 52

Webbiquity

OCTOBER 9, 2018

While a lot of information gets ignored, personalized content tends to hit home. Additionally, a study by University of Texas shows that personalization helps consumers in two ways: Tailored content makes consumers feel that they have some control over what they wish to see, and it saves them from information overload.

Paid Content 256

Paid Content Personalization Lead Ranking Marketing Analytics Tools 256

Salesforce Marketing Cloud

JANUARY 11, 2023

So it’s essential to get a feel for the culture and make sure you feel safe to share this kind of information. It was a well-oiled machine carrying information from one department to the other. I alerted them to duplicative features and streamlined fields in forms to help capture the most relevant information. HIT THE TRAILS.

Peer-to-peer 98

Peer-to-peer Communities Case Studies Work Management 98

Content4Demand

MAY 14, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Crush Engagement KPIs.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Convince & Convert

OCTOBER 23, 2014

You have more than your fair share of opportunities to generate buzz and publicity for your new album. This involves a big reveal followed by a series of engaging content that drives buzz and reminds fans that a new product is coming, or event is happening, etc. Social Media Case Studies' Image via BigStockPhoto.com.

Contingency Planning 167

Contingency Planning Campaigns Buzz Opt-out 167

Tomorrow People

DECEMBER 2, 2020

It is closely concerned with understanding the buyer and their journey, using this information to build a blueprint for positioning, targeting, launching, promoting, driving demand, encouraging adoption, and ensuring success of a product. However, the answer is a bit more complex than just ‘marketing a product’.

Product 156

Product Planning Buyer Personas Paid Search Agency 156

SendX

MAY 30, 2019

In that case study, Laura’s email campaign to new subscribers generates over $2,000 in sales on average, on autopilot. Albeit, in this case, you want to craft your email series to drive word of mouth marketing for your business. Image credit: CrazyEgg.com And a second page to invite word of mouth buzz.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

BuzzSumo

MAY 9, 2019

Digging into the “Content Analysis” report has uncovered the top 5 content types that tend to perform best for us: Original research Thought leadership Non-generic roundups Case studies Original concepts. Particularly, we partnered with BuzzSumo to create an original research study on the top 100 content marketers in the industry.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

SmarkLabs

JUNE 13, 2022

Further, the information obtained from an interview typically reflects just one individual’s problems while an effective buyer persona should be representative of the broader problems your solutions solve. You can also use professional information sources or industry associations for more information.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Tiecas

APRIL 23, 2024

Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors. downloading resources, requesting further information), even if they’re not ready for an immediate RFQ?

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Heinz Marketing

JUNE 21, 2023

In the buzzing hive of B2B, your ‘what’ – the services or products you offer – is important, but what truly distinguishes you is the ‘why.’ Start with powerful case studies. Remember, in the world of B2B, it’s not just about transactions; it’s about forging long-lasting partnerships.

B2B Marketing 100

B2B Marketing B2B Advertising Agencies Paid Search Agency 100

Salesforce Marketing Cloud

DECEMBER 13, 2022

The 5th edition of the State of Service is Salesforce’s largest service study to date — a deep dive into trends that service organizations must consider when building their customer service strategies. We’ve all heard the buzz around economic unpredictability — which results in the need for more efficiency and cost savings.

Service 98

Service Planning Personalization Peer-to-peer 98

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. Social Signals and SEO: Results From 5 Case Studies. It Could Have SEO Influence.

Google 120

Google B2B Marketing B2B Case Study 120

Navigate the Channel

JULY 21, 2023

Content should be authentic, informative, and aligned with the brand’s identity and values. Encouraging user-generated content through contests or hashtag campaigns can also help generate buzz and engagement around products. Engagement and responsiveness are crucial on social media platforms.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Webbiquity

JULY 9, 2012

Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy.

Case Studies 100

Case Studies Case Study Paid Search Agency B2B 100

Sprout Social

DECEMBER 6, 2023

Many organizations report HIPAA compliance measures inhibit their strategy, as some of the most engaging healthcare content they create features innovative studies, patient testimonials and medical breakthroughs, which require lengthy approval processes and careful execution.

Social Media 100

Social Media Enterprise Management Work Management Marketing Management 100

Outbound Engine

JULY 21, 2020

It has often been said that word of mouth advertising is both priceless and free, and that is certainly the case. Studies have shown that consumers place a greater value on the direct buying experiences of their peers than on anything else. Share that valuable information online, where the world can see it.

Word of Mouth 52

Word of Mouth Small Business Marketing Advertisements Advertising 52

Directive Agency

JULY 31, 2023

They also kept the buzz going on social media with a free swag campaign, where they printed special edition Gong Super Bowl T-shirts for everyone who shared the video that weekend. Slacks Client Testimonial Mockumentary “So Yeah, We Tried Slack” We’ve all watched a customer case study; the issue is they all look the same.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Directive Agency

JULY 31, 2023

They also kept the buzz going on social media with a free swag campaign, where they printed special edition Gong Super Bowl T-shirts for everyone who shared the video that weekend. Slacks Client Testimonial Mockumentary “So Yeah, We Tried Slack” We’ve all watched a customer case study; the issue is they all look the same.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Brandpoint

AUGUST 12, 2019

Blogging is one of the best ways to tell your brand’s story as well as get information out about your products, services, the industry, your expertise and so much more. Don’t Forget About Case Studies. Case studies are a great way to tell the stories of clients and customers of the brand.

Startups 80

Startups Content Marketing Tips Advertising Agencies 80

SmartBug Media

JANUARY 5, 2024

From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? Repetitive and Routine Tasks Consider all the little things that inform your brand’s marketing but that you don’t have time for to do properly. The technological revolution. So what’s the right balance?

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

chiefmartech

APRIL 11, 2016

Marketing analytics vendors say their solutions can put ABM to the test, to see if it actually does “deliver the highest ROI of any B2B marketing strategy or tactic” (as marketing research studies like one done by ITSMA have reported). Conclusion: Old News, New Buzz? Looking for more information about account-based marketing?

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

ClickZ

APRIL 16, 2020

In this case, potential customers can use their smartphones to scan printed materials, thereby giving them access to the best features of your product. Augmented reality (AR) is a modern technology that overlays virtual objects and information into the real world, in real-time. Here, the status of the brand can be enhanced.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

Buzz Marketing for Technology

JUNE 27, 2008

Personal, anticipated information need. The Information School, University of Washington, Seattle, WA 98195, USA. The role of personal information collections is a well known feature of personal information management. Personal information collections. Author index |. Subject index |. Harry Bruce. Background.

Personalization 100

Personalization Lead Ranking Case Studies Multi-Channel 100

Content4Demand

OCTOBER 8, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. B2BMX Is Back! Highlights from the Best of B2BMX.

Peer-to-peer 52

Peer-to-peer Account Based Marketing Intent Data Content 52

Sprout Social

APRIL 4, 2023

According to a study , around 43% of social media users watch Stories more than other types of video content on Instagram. In a study by Sprout Social , 64% of consumers say they want to feel connected to a brand. Nike Nike uses Instagram Stories to build a buzz around their new product launches with short videos.

Marketing Strategy 112

Marketing Strategy Marketing & Strategy Planning Work Management 112

Salesforce Marketing Cloud

FEBRUARY 19, 2024

This information helps sales reps understand and empathize with potential customers’ challenges and pain points and form personalized solutions. Product information A thorough overview of your products or services should also be included, showcasing features, benefits, pricing, and competitor analyses.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Televerde

MAY 22, 2019

Not only do you need to know which companies will be there, you need to become familiar with the sponsors, keynote speakers, and case study presenters. Once you have this information, you can plan your activities accordingly to make the most of the event. Glad you were able to make it to our case study on Wednesday.

Tips 63

Tips InsideView Case Study Case Studies 63

Hubspot

APRIL 25, 2023

We'll review use cases of AI emails, their pros and cons, and the tools you should consider when adding this tech to your arsenal. Michaela Mendes at SetSail suggests feeding AI with the right information to create tailored emails. Give ChatGPT the right information for maximum impact. Mendes says.

Tools 73

Tools Lead Ranking Template Outreach 73

Parse.ly

JULY 7, 2022

It helps you see when an article is taking off and when there’s buzz around your stories. What’s creating the most buzz on social media? . Tracking the buzz around a piece of content can help you put out any fires quickly. Identifying trends that inform content creation. analytics platform. . Real-time data.

Analysis 52

Analysis Paid Search Agency Companies Media 52

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. These tools quickly sift through large volumes of data, identify relevant information and generate initial drafts. But some naysayers say it’s cheating, plagiarizing and killing the creative process.

Marketing AI 94

Marketing AI Work Management B2B Marketing Management 94

BenchmarkONE

JULY 29, 2020

Learning and applying this information will be the most helpful piece in being successful in other tasks. Creating media targets and writing tailored pitches helps get the information out to reporters, sharing with the world, and creating buzz. New products, services, updates, messaging, branding, etc. Securing Media Meetings.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Single Grain

APRIL 24, 2023

That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. From email marketing to influencer marketing, these case studies showcase successful campaigns from a variety of industries and highlight the tactics that made them work. People loved it. We can help!

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

B2B PR Sense

JANUARY 5, 2018

And they can cement your reach and position by a shrewd combination of earned, owned and in some cases paid media. PR also ensures that the information the journalist receives is accurate and the finished article doesn't have any factual errors. PR is not about creating buzz by crafting a story out of whole cloth.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238