Marketing Insider Group

OCTOBER 27, 2020

Whether the goal of your event is to drive sales, raise funds, profile new clients, or increase membership enrollment, your sales team can continue to engage your attendees either via email or phone call. However, these follow-ups should take a more personalized approach. Engage Attendees On Social Media.

Lead Scoring 306

Lead Scoring Lead Ranking Tips Leads 306

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Hubspot

APRIL 12, 2021

The look and feel of events changed exponentially after March 2020 as companies moved live events to virtual spaces. But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees. website, imagery, and marketing). Image source.

Examples 92

Examples Brand Identity Branding Banners 92

markempa

JUNE 14, 2005

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

SnapApp

NOVEMBER 15, 2018

Because events provide marketers with the opportunity to get highly personal, one-on-one time with potential customers, making it easier to strike connections and get prospects into the sales funnel. With this in mind, events make up a crucial component of a successful demand generation strategy. Take a look: 1.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Marketing Budget Demand 59

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Use the power of social media to get your attendees to market your event for you.

Planning 100

Planning Content Marketing Generation Content 100

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Best Practices for Promoting Your Hybrid Event. What Are Hybrid Events? What’s the point?

Examples 111

Examples Enterprise Management Work Management Conference 111

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Lead Liaison

OCTOBER 5, 2020

For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences. These events are nothing short of intimidating to setup & oftentimes difficult to wade through as each event has varying rules & regulations. Most of us are figuring it out as we go.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

Launch Marketing

FEBRUARY 14, 2024

Build Buzz with Marketing and Promotion With the fundamental preparation efforts complete, it is time to move on to planning marketing efforts. Let’s dive into the key marketing elements for a MedTech product launch. Events or Conferences remain a solid traditional marketing tactic.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Hubspot

MAY 14, 2019

Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Buzz Marketing. Conversational Marketing. Event Marketing. Experiential Marketing. Personalized Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Webbiquity

APRIL 18, 2019

A successful corporate event is one that attendees remember for the right reasons. Here are five tips for organizing memorable corporate events. Make the event appealing to your target audience. Before, during, and after the gathering, you need to create buzz around the event. Make your guests feel special.

Advertising Agencies 168

Advertising Agencies Tips Paid Search Agency Enterprise Management 168

Scoop.it

MAY 4, 2023

Show off satisfied customers in personalized email campaigns. Another way to generate UGG for your event marketing is to organize contests. Instead, you can offer a prize and give a free event pass for creativity. Invite them to speak at your event or offer them a VIP pass. Source: LawRank 3.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Hubspot

JUNE 23, 2020

In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. Here are their five go-to tips.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

BDB

JANUARY 12, 2024

With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. This can be a real game-changer for time-poor B2B marketers in the aftermath of an event.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way. Most of you reading this would not disagree that creating relationships that are personal and continuous are the best kind – but executing that vision can feel overwhelming. Who should I invite?

B2B Thought Leadership 48

B2B Thought Leadership Buzz Marketo Conference 48

SmartBug Media

OCTOBER 30, 2020

This could mean the difference between a 50 person event versus a 1,000+ person event. You should always consider a platform that can accommodate beyond your expectations for interest in your event. Create a Facebook event, LinkedIn group, and hashtags to engage potential attendees and create buzz.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

markempa

MAY 8, 2006

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts. " by Jeanette Borzo.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

Valasys

JUNE 11, 2020

Several in-person meetings and conferences have been canceled. To help businesses overcome these challenges and better connect with their audience groups on the platform, LinkedIn has rolled out virtual events and poll features (called “Create a Poll”). Marketers Can Host Events Safely and In a Trusted Environment.

Linkedin 64

Linkedin Features Broadcasting Communities 64

KoMarketing Associates

APRIL 24, 2014

As link building becomes more complex and more heavily scrutinized by Google, in-person events become that much more critical in establishing the partnerships that make industry-centric link acquisition a possibility. Finally, don’t forget the PR impact of a creative media advertisement, regardless of intended medium.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Hubspot

FEBRUARY 9, 2021

But during your corporate event, you probably don't want to kidnap the pizza delivery person, and you might want to spell launch correctly on the sign. As a business, you probably have several corporate events on the horizon, whether it's a team-building event or a seminar. Virtual MasterChef Team Building Event.

Advertising Agencies 99

Advertising Agencies Conference Webinar Metrics Buzz 99

Hubspot

FEBRUARY 1, 2021

The people who came the year before may be your biggest supporters and are more likely to immediately purchase the tickets, even if you don't have all the details for the event hammered out quite yet. And don’t worry about emailing each person manually. In-person events are on pause for now, but they’ll return in time.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Martech

JANUARY 13, 2022

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Instead of using Zoom and showing a remote participant on a screen, they can use hologram technology and place a three-dimensional version of the person on a stage, or in a boardroom.

Event Marketing 123

Event Marketing Planning Broadcasting Ideal Customer Profiles 123

Content4Demand

DECEMBER 12, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Demand Gen Report’s special report on intent data shares expert insights from analysts and practitioners, highlighting what’s working (and what’s not) in B2B marketing and sales.

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. Post on Google Buzz.

Social Media 100

Social Media Tools Buzz Media 100

Jifflenow

JANUARY 7, 2020

Trend #1 – Personalization. While we agree with targetting certain personas in a group, the event meetings scene today demands more. Every event plays host to many different attendees , each looking for and working in their own unique way. The new buzz word all around is ‘sustainability’.

Marketing AI 75

Marketing AI Enterprise Management Trends Work Management 75

SnapApp

AUGUST 22, 2018

When your non-marketing friends are asked to describe what they think of when they hear marketing, most of them will describe flashy billboards, the direct mail campaigns that overflow their mailboxes, and the promotional emails that pack their personal email inbox. See the app in action here. Database Activation Campaigns.

Demand Generation 70

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 70

SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. Event Production Elevates An Event to An Experience.

Work Management 52

Work Management Product Marketing Management Act-On 52

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 As you know it doesnt always stay that way.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. The Rise of Virtual Events. Create Phase One Assets. Create Phase Two Assets.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

markempa

JUNE 14, 2007

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? I dont know a B2B marketer who isn’t swamped and time constrained.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

Content Standard

AUGUST 17, 2017

Experiential Marketing. While immersive marketing is about bringing consumers into the story, experiential marketing is centered on fostering a personal interaction with consumers via a memorable, face-to-face experience. Such experiences are most effective when integrated with digital marketing tools. #t

Paid Search Agency 85

Paid Search Agency Interactive Marketing User-Generated Content Sample 85

Jifflenow

JANUARY 7, 2020

Trend #1 – Personalization. While we agree with targetting certain personas in a group, the event meetings scene today demands more. Every event plays host to many different attendees , each looking for and working in their own unique way. The new buzz word all around is ‘sustainability’.

Marketing AI 52

Marketing AI Trends Enterprise Management Work Management 52

Televerde

MAY 22, 2019

Through years of experience, I’ve developed my own set of personal guidelines that help me make the most out of every event. Here are my top three tips to help you waltz through events like a pro. Do your pre-event research. Before you leave for the event, it’s important to have a good grasp on the company list.

Tips 63

Tips InsideView Case Study Case Studies 63

SnapApp

AUGUST 22, 2018

When your non-marketing friends are asked to describe what they think of when they hear marketing, most of them will describe flashy billboards, the direct mail campaigns that overflow their mailboxes, and the promotional emails that pack their personal email inbox. See the app in action here. Database Activation Campaigns.

Demand Generation 48

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 48

Adobe Experience Cloud Blog

NOVEMBER 25, 2013

Whether you give your swag to potential customers, offer it to your employees as prizes, or leave it on a street corner, swag is an important part of lead generation and event marketing. For example, at a conference like Dreamforce, people reciprocate by letting you scan their ID badge and collect their personal data (i.e.

Marketo 48

Marketo Conference Thought Leadership Vendors 48

Marketing Insider Group

AUGUST 20, 2019

It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing will be to its success.

Event Marketing 100

Event Marketing Work Management Marketing & Strategy Marketing Strategy 100