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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. Is research-based (40%).

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10 Things I’ve Learned About SEO in 2014

KoMarketing Associates

Often a new client will come to us looking for services, or a person within a client’s business will come to us with a question, and unfortunately, what they want is the SEO that we no longer offer. It’s not simply adding 100 pieces of content to the site and it can’t be a tiny compartment of your marketing department. PointBlankSEO.

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Rant: The Problem with Formatting Sales Pages.

Writing on the Web

So I found this person, actually, a Wordpress Wizard found me, and she said she had a whiz-bang solution for anybody with a Wordpress site who needed to create a sales page without the hassles. Of course, I didn’t believe her, but I’m a fair person. Completely free, of course. Post on Google Buzz.

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Writing Better Web Content: Ask what? Who? Why?

Writing on the Web

Content marketing isn’t a buzz word because marketing people just like new buzzes. Content marketing is a requirement for anyone doing business because it beats writing advertisements that get ignored. Smart marketers know the rules and never forget them. Post on Google Buzz.

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. In pursuing a personal presence in social media, I had it easier than you will. My job is to learn about how to become a better B2B marketer and to share what I learn with others.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. from Fortune 500s to one-person businesses.

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If Your Blog Writing Stinks…

Writing on the Web

Don’t be silly, there are no easy formulas, of course not. Take a look at this diagram I whipped up with SmartDraw : Grabbing readers’ attention is the first step, of course. (By By the way, this doesn’t only apply to blog writing, but to other content marketing pieces and in general for web pages.).