KoMarketing Associates

APRIL 24, 2014

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Casie Gillette has presented at several conferences with regards to this topic.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Convince & Convert

JUNE 24, 2013

I first spoke about it at the inaugural Content Marketing World conference in 2011 (note: I’m keynoting this year’s affair. Chris Bohnsack from Bohnsack Design who created many of the satellite content pieces for the book, including Slideshare presentations. Use code “CONVINCE” for a discount).

Paid Search Agency 145

Paid Search Agency Lock-In Buzz Amazon 145

SnapApp

MARCH 27, 2018

She is a frequent speaker and emcee at conferences including TEDx, INBOUND, and MarketingProfs, and serves as the Co-Executive Director of Boston Content, the city's largest community of content professionals. I presented a “deep dive into why Lady Gaga is the best example of brands of the future.” And, I’m not kidding. .

Tips 67

Tips Marketing Proposals Peer-to-peer Curation 67

Biznology

JULY 17, 2018

What the client wants is a minimum of 550 words in all the posts her influencers write, because the client is smart and wants the search benefits of these reviews in addition to the buzz marketing effect these posts have on the influencer’s friends, followers, readers, watchers, lookers, Friends, and Subscribers. “So Sue Me!”

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. They offer value where others simply offer PR messages.”.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. They offer value where others simply offer PR messages.”.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Golden Spiral

FEBRUARY 26, 2019

A famous scene from the movie based on Walter Issacson’s biography of Jobs recounts the moments when a nervous Jobs was about to present on an under-developed product. After we hit send, we watched on the big screen in the conference room as our inputs ran through the software. user conference. The fear is real. And it doesn’t.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

Buzz Marketing for Technology

MAY 25, 2011

I have seen in my career the CMOs that come in and paint the logo a new color, redo the website and collateral system, tweak the tagline and do some PR and within 22 months we are all asking ourselves “was that really worth it?” By the way those CMOs didn’t last in the organization either!

Social Media 100

Social Media ROI Media CMO 100

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. Thanks for bringing it to CA conference! Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies). That requires a consistency of attention that differs from most traditional agency staffing patterns.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. The new Interactive Marketing Hub that ExactTarget previewed at their conference last week is going to enable companies to sort all of this out for the first time. Further, I suspect most people check email more frequently than they check Twitter throughout the day. Very, very few.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. Social media is the new PR.

Social Media 100

Social Media Peer-to-peer Media PR 100

B2B Marketing Savvy

AUGUST 27, 2009

The better news: it was a visible first, small step toward evolving a blueprint for participation and understanding of the business advantages presented by the new, social media tools and channels. Twitter blurs the line between marketing, PR, web, advertising, training, etc. Turf concerns will still hinder efficiency.

Case Study 40

Case Study Case Studies Barriers Buzz 40

MLT Creative

SEPTEMBER 30, 2011

October 6, Go Mobile Conference Atlanta, GA: This event, sponsored by HubSpot and powered by the 60 Second Marketer, will teach you anything and everything you need to know about mobile marketing, and more. October 7, TAG Social Business Event Atlanta, GA: TAG Social Business Presents: Serious Gaming - Social Business Can Be Fun and Games.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 6, Go Mobile Conference Atlanta, GA: This event, sponsored by HubSpot and powered by the 60 Second Marketer, will teach you anything and everything you need to know about mobile marketing, and more. October 7, TAG Social Business Event Atlanta, GA: TAG Social Business Presents: Serious Gaming - Social Business Can Be Fun and Games.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I’d be happy to share my slide presentation with you, too). Feel free to borrow it or use it at your presentations but obviously we would love a credit if you do. I wasn’t talking to you.) (If

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. link] Tim Salam Very strong presentation.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

The Lead Agency

OCTOBER 4, 2017

There is a lot of buzz around machine learning and artificial intelligence. Crenshaw Communications are a New York-based PR agency that use AI sentiment analysis tools – such as Hootsuite Insights and Google Alerts regularly. Example 9: Wordsmith Financial PR News Releases.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Convince & Convert

AUGUST 2, 2010

If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

AUGUST 24, 2010

Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. Amber presented a smashing summary at the recent SocialFresh Charlotte. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

The Effective Marketer

JUNE 21, 2009

While corporate blogging, for instance, is a broad topic, the presentation focused on only certain aspects of corporate blogging, leaving a lot of stuff untold. This presentation was a great disappointment for me, since I have read so much great stuff from his blog and was expecting a bit more depth in his presentation.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. The math isn’t that tough – you could do it yourself – but the ease-of-use and data presentation of Swix is exceptional.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 20, 2010

Check out my Online Marketing Summit presentation below on this topic: View more presentations from Mike Corak. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MAY 13, 2010

18 social media quotes jay baer View more presentations from Jay Baer. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. You must fight social media fire with social media water.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

MARCH 4, 2010

For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. In PR, measurement has always been a finger in the wind exercise. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. Plus, event invites, and photos in which you’re tagged.

Social Media 116

Social Media Media Paid Search Agency PR 116

Ambal's Amusings

OCTOBER 12, 2009

Joe Pulizzi: Content marketing seems to be the buzz word for 2009. When I saw that we were both scheduled to speak at a virtual online conference, I introduced myself to Joe and we arranged a phone call. David Meerman Scott's New Rules of Marketing & PR. David Meerman Scott's New Rules of Marketing & PR.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Great product/great service and knowing how to prospect, present & close. Great product/great service and knowing how to prospect, present & close. Remember the cold call?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Webbiquity

JULY 22, 2014

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today?

PR 100

PR Paid Content Blogger Outreach 100

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Online Marketing Institute

NOVEMBER 7, 2010

Then just tap into your network that does, and package that content to present you as the trusted industry leader. Where it will go, no one knows…but I’ve heard from smarter people than me that content curation is the future (even present) of media. It’s still a needed service, just a bit different from creation.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Get them to tell your story, and you really have something viable. He was personable and funny, a real likable guy.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. But the job of arm twisting and education can’t come from outside.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

markempa

JUNE 23, 2005

« B2B Marketing and PR Internship | Main | Improving Lead Generating And Conversion Rates » Marketing to Small-Medium Businesses Via IT Consultants & Resellers I was quoted in a special report by MarketingSherpas contributing Editor, Dianna Huff. from Jack Yoest Not every request for pricing is an objection.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120