nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! Below you’ll find 19 conferences to put on your calendar. From content marketing to demand generation, digital strategy to sales enablement, this conference provides a holistic overview of the latest marketing trends, and how to apply them to your business strategy.

Conference 94

Conference Planning Content Marketing Content 94

Biznology

MARCH 2, 2016

We might soon be able to capture higher-quality videos from multiple angles to present holograms that let us experience the event in an even more visceral way, close-up. PR needs to step up–again. The post Your digital PR needs to account for emotions appeared first on Biznology. Video might not be the last word here.

PR 80

PR Public Relations Video Marketing Press 80

Brandpoint

NOVEMBER 6, 2019

As PR professionals, we’ve always had the ethical responsibility for maintaining truth within the communication world. This sentiment was echoed throughout the entire 2019 PRSA International Conference, from keynotes to breakout sessions to conversations with attendees on the showroom floor. Fake news and public relations.

Conference 48

Conference Generation PR Peer-to-peer 48

Webbiquity

NOVEMBER 27, 2018

Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

KoMarketing Associates

FEBRUARY 6, 2018

Product marketing collateral and sales presentations. When onboarding new client programs, some of the key industry information we want to review includes: Key conferences and events , particularly those our client participates in, sponsors, exhibits, or has team members engaged in speaking opportunities. Ongoing Client Communications.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. Neal Taparia, who runs the word game platform Unscrambled Words , adds that PR can benefit when storytelling with data. “We

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. Breakthrough began with a presentation by 6sense’s effervescent CMO Latané Conant. Deepak and Rahul provided closer looks at the capabilities in their presentations. The Revolution Is Now.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Walker Sands

APRIL 17, 2023

They need unique and compelling PR strategies that more closely align with the needs of today’s tech reporters and the increasingly noisy AI landscape. Keep major AI and tech conferences like MIT Technology Review’s EmTech, and the AI Summit New York, top of mind during this process.

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Stevens & Tate

FEBRUARY 29, 2024

By sending consistent PR packages to all the creators with higher reaching views, it allows the product to sell more, and the brand to be known. The presentation aims to equip both seasoned marketers and those new to social media for sales with the knowledge and tools to succeed in the competitive digital landscape. Read more here.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Chris Koch

NOVEMBER 5, 2010

Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. First, let’s define what PR means from the perspective of the customer (i.e., Looked at this way, there are only two types of PR: Guard dog PR and placement PR. Guard dog PR.

PR 100

PR Press Paid Search Agency Lead Ranking 100

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. However, there are wrinkles that need to be ironed out for you and your team to see the intended results of these conferences. Brant Skogrand, Skogrand PR Solutions Earlier this year, I was introduced to Zoom. Gone (hopefully not forever!)

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Bluetext

AUGUST 27, 2021

Last week the goliath of technology conferences held in the U.S., The emergence of the Delta variant, right as tech companies were resuming planning for in-person events, exponentially complicates the decision-making process for the 2021-2022 tech conference strategy. The key for user events is data.

Conference 26

Conference Personalization Lead Ranking PR 26

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Martech

NOVEMBER 23, 2021

“More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. View the full presentation from our MarTech conference here (free registration required).

Paid Search Agency 117

Paid Search Agency Ad Exchange Marketing Automation Services Marketing Management 117

Sprout Social

MARCH 9, 2023

The main functions of PR are: Manage a company’s identity in terms of vision and mission. PR needs have undergone a massive shift in the past few years, thanks to emerging technologies and changing media landscape. Generate awareness on new products and company milestones. We hear you're all loving the song.

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Brandpoint

APRIL 24, 2019

He has over 30 years of experience in the local PR community, including with General Mills, Honeywell and Medtronic. He’s earned his APR in 2003, was elected to the College of Fellows in 2015, has judged multiple awards programs and has spoken at a variety of events including the PRSA International Conference.

PR 120

PR Public Relations Broadcasting Communities 120

Martech Advisor

MARCH 13, 2020

Major conferences and events such as Mobile World Congress 2020 (MWC 2020), Facebook F8 developers' conference, Google I/O, and SXSW, among many others have been called off at the moment. The team should ideally consist of a few executive members and in-house PR or marketing people. Protect Your People.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

KoMarketing Associates

SEPTEMBER 28, 2016

The summer is officially over and that can only mean one thing – no, not the crackling of crisp autumn leaves or the smell of fresh baked apple pies – I’m talking about conference season! What to Expect: The panel features Maggie Malek , Head of PR and Social, MMI Agency and Prashant Puri , Co-Founder, AdLift.com and myself.

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120

Stevens & Tate

JUNE 28, 2021

Public relations (PR) traditionally consisted of press releases and news conferences, and very little else. However, these days, PR has taken on greater importance, especially when it comes to your marketing strategy. What’s The Difference Between Digital PR And Digitial Marketing?

Public Relations 69

Public Relations Brand Identity Branding PR 69

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. The theme of the presentation was this new era of marketing-centrism and what it takes to succeed in an environment where marketing plans are not month-to-month, but minute-to-minute.

Conference 115

Conference Organization Paid Search Agency PR 115

Sword and the Script | B2B

JUNE 15, 2021

More than a proactive partner: an extension of your marketing and PR team. Don’t sit in the booth at conferences – go to the sessions. A few years back I was at a workshop at a conference for legal technology. Go to the sessions and workshops where customers or prospective customers are presenting.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

Brandpoint

MARCH 31, 2020

Running CPL campaigns can help you generate leads in a strategic way, using the same concepts as attending industry-specific trade shows or conferences and meeting people there. A past webinar or conference presentation that a thought leader at your company gave. Step 2: Distribute the asset with targeting.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Sword and the Script | B2B

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. Do you need help with B2B tech marketing and PR? click image for higher resolution) 3.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Hubspot

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. Your PR strategy should be using all three. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. That’s no different when it comes to PR.

Public Relations 101

Public Relations PR Work Management Marketing Management 101

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Recently, Oracle hosted their annual user conference, Oracle OpenWorld. More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. Event Marketing.

PR 48

PR Salesforce.com Multi-Channel Planning 48

TaylorMadeIn KEW

OCTOBER 21, 2018

Last month, on 27 th September, I had the great privilege of giving a keynote presentation at the annual PM Forum Conference in London. For a conference all about the marketing basics, I went back to the one campaign that so clearly illustrates the core principles of marketing. We simply don’t look beyond what we do or know.

B2B Marketing 67

B2B Marketing Work Management Marketing Management B2B 67

Sword and the Script | B2B

JUNE 8, 2021

Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now. Need help with marketing or PR? We’re more than a proactive partner, we’re an extension of your marketing and PR team. Video is a good way to augment any presentation.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Martech

JULY 28, 2021

And at MarTech, our editors, researchers and conference panelists are digging in so that we provide the coverage you need to make that decision. “As with the early stages of the WCM market,” says Byrne, who is presenting a workshop on buying marketing technology at MarTech in the fall. ” Read more here. “The

Enterprise Management 111

Enterprise Management Marketing Management Advertising Agencies Demand Generation 111

Hinge Marketing

OCTOBER 17, 2019

For instance, the misconduct of a firm leader can quickly turn into a PR crisis that calls into question the credibility of a firm. In 2018, Martin Sorrell, CEO of WPP, the world’s largest advertising and PR firm, resigned amid allegations of personal misconduct. Nobody wishes for PR crises and negative earned media.

Work Management 48

Work Management Marketing Management Service Media 48

KoMarketing Associates

MAY 1, 2014

We have a busy May here at KoMarketing, with several conferences this month and summer officially kicking off Memorial Day weekend. That being said, I’ll be headed to Raleigh, NC next week to speak at the Digital Marketing for Business conference. How you are depicted as a brand is no longer just up to your PR team.

Ad Building 120

Ad Building Brand Identity Branding POS 120

Convince & Convert

OCTOBER 20, 2010

That was the premise of my presentation to the BOLO 2010 conference in Scottsdale this week, where 150+ agency principles convened to drill deep into the speedy digital future of professional marketing services. View more presentations from Jay Baer. Tags: Conferences and Events PR 2.0

Paid Search Agency 119

Paid Search Agency Advertising Agencies Ad Agencies PR 119

Brandpoint

NOVEMBER 9, 2021

As Facebook trends older, continues to lose its “cool factor” and keeps taking PR hits, I’m advising clients to mitigate their risk and think about how they can spend less time using Facebook and more time exploring other social networks like Pinterest, Twitter and TikTok. 2) Executives get real on LinkedIn.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Marketing Craftmanship

JULY 1, 2013

Apparently through marketing osmosis, a brilliant OpEd piece in the Wall Street Journal or a rousing keynote presentation at an industry conference will somehow bolster a company’s balance sheet. All too often, Thought Leadership’s only benefit involves corporate egos.

Thought Leadership 100

Thought Leadership Merchandising B2B Thought Leadership Wikipedia 100

KoMarketing Associates

JUNE 25, 2015

The KoMarketing team was pleased to attend the brand storytelling conference to learn more about the Skyword platform, connect with industry peers, and sit in on a variety of sessions and workshops offering best practices on content creation and execution. Tom concluded by saying, “the market is changing, we must adapt alongside it.”.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120