Influitive

AUGUST 3, 2015

So, how can brands get in front of buyers during the research phase, and help speed up the process once they make the vendor shortlist? Social proof is a must for attracting more potential customers, edging out competitors later in the buying process, and closing deals faster. Increase social media buzz.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Webbiquity

JANUARY 16, 2024

Or, if you’re in manufacturing, you might use animated visuals to break down the steps of your innovative processes. So, when you launch your B2B product like a mini-movie, you’re not just presenting features—you’re creating a buzz and making people curious about what you have to offer.

Creativity 183

Creativity Work Management Video Marketing B2B Marketing 183

Martech

NOVEMBER 10, 2022

For brand marketers scratching their heads at all the possibilities, and seeking to find real opportunities within all the buzz, the perspective from a top agency is welcome guidance. A large swath of younger Gen Z consumers flock first to these platforms and build strong communities around them. Why we care.

Paid Search Agency 113

Paid Search Agency Advertising Agencies Content Communities 113

SocialPilot

FEBRUARY 11, 2024

From refining content strategies to enhancing influencer selection processes, AI is set to play a crucial role in shaping the future of influencer marketing. Plus, AI can significantly save time and increase efficiency in this process by quickly sifting through social media platforms to find influencers who meet your criteria.

Sales Management 90

Sales Management ROI Planning Work Management 90

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Tomorrow People

DECEMBER 2, 2020

Product marketing is a highly effective approach that puts the buyer and the product firmly at the centre of the process. Community engagement Engage with partners, influencers, existing customers, and online commentary to amplify ‘buzz’ and drive greater awareness around the product launch.

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Only B2B

APRIL 24, 2024

It’s a continuous process focused on reaching and engaging potential buyers outside of your existing market. Key demand generation marketing tactics include: Social media marketing Community building Blogging Podcasting Live events But how do you measure the success of inbound marketing efforts?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

SocialPilot

JANUARY 31, 2024

Objective Being a very active event organizer such as Dreamforce, Salesforce World Tour, Trailblazer, and more, Salesforce has generated immense buzz with its newest event, “Connection 2023,” with influencer marketing campaigns on social media. It created a buzz among the B2B SaaS and IT industries.

Case Study 90

Case Study Case Studies Work Management Studies 90

SendX

MAY 30, 2019

Image credit: CrazyEgg.com And a second page to invite word of mouth buzz. The goal here is to build a robust email list and then launch your campaign to that community you created. And that’s what this is all about — generating buzz from people who already know about you. Getting them to tell others about you!

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

Salesforce Marketing Cloud

JANUARY 9, 2023

If you show people that you’ll do the work to make your products safe, effective, and reliable for their diverse communities, you give them a reason to choose your company over more shortsighted competitors. How do you ensure your policies can stand strong in a wide range of communities and contexts? Discover our approach.

Product 98

Product Ethics Communities Intent 98

Salesforce Marketing Cloud

JANUARY 11, 2023

But I went into the interview and hiring process knowing more about the company because I was referred by a trusted friend who had great things to say about the culture. And at work, I use checklists to troubleshoot issues in Salesforce and defined processes to build out features and workflows. So I decided to be up-front and honest.

Peer-to-peer 98

Peer-to-peer Communities Case Studies Work Management 98

Buffer

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Branding 88

Branding Brand Identity Press Peer-to-peer 88

Contently

FEBRUARY 1, 2023

Content can help drive “buzz” with social media campaigns, blog posts, earned bylines (sometimes written by content and placed by the communications team), third-party posts, and email marketing campaigns that showcase the new product. Subscribe to The Content Strategist and join the Contently community.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

InsightSquared

NOVEMBER 17, 2017

Dreamforce ties together some of the most important things in my career — community, technology, and professional development. The ops people I’ve met are always willing to admit their mistakes, or knowledge gaps or open questions in a hope that the community ( check out our Slack group ) can help.

Marketing Management 136

Marketing Management Marketing Analytics Tools Conference Vendors 136

Zoominfo

OCTOBER 25, 2019

Of course, while all companies are legally required to pay taxes in some way or another, companies with an established CSR program pay especially close attention to how the money they pay in taxes is being used to benefit their surrounding communities. Don’t let economic responsibility scare you. Improve your public image.

Ethics 174

Ethics Lead Ranking Resource Management Paid Search Agency 174

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. This year’s costumes include a monkey, tiger, owl, Buzz Lightyear, Woody and a pirate. clevelandclinic Halloween with our babies in the NICU has been no tricks but all treats!

Social Media 99

Social Media Enterprise Management Work Management Marketing Management 99

Adobe Experience Cloud Blog

MARCH 1, 2016

You can evaluate your data or survey existing customers to figure out what your target audience needs or you can go to the places where they’re already sharing this information—community forums. Reddit is a massive forum and is making a very compelling shift towards the business sector with a buzzing and information-rich BusinessHub.

Communities 48

Communities Marketing & Strategy B2B Thought Leadership Thought Leadership 48

Buzz Marketing for Technology

JUNE 27, 2008

The future or just another buzz word? The future or just another buzz word? Can we re-examine the online learning experience and design a set of tools which more fully support the learning process and are more closely matched to the needs of individual learners? Personal tools. You are here: Home. » News. What is a PLE?

Buzz 100

Buzz Web 2.0 Wiki Work Management 100

Valasys

DECEMBER 15, 2023

Blockchain opens doors to innovative loyalty programs, tokenization in smart contracts for marketing, and community-driven initiatives, creating deeper connections with your customers. Smart contracts automate tasks, streamline processes, and optimize campaign execution, saving you time and resources. Efficiency takes center stage.

Marketing AI 45

Marketing AI Work Management Transparency Paid Search Agency 45

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. According to 72% of our LinkedIn community , the answer is yes. Building buzz around your brand takes an eye for both experimentation and data.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

Zoominfo

OCTOBER 25, 2019

Of course, while all companies are legally required to pay taxes in some way or another, companies with an established CSR program pay especially close attention to how the money they pay in taxes is being used to benefit their surrounding communities. Don’t let economic responsibility scare you. Improve your public image.

Ethics 130

Ethics Lead Ranking Resource Management Paid Search Agency 130

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Threads is enforcing Instagram’s Community Guidelines on content and interactions. Business email address Subscribe Processing.

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Modern B2B

DECEMBER 4, 2023

Google’s announcement of the Google Ads Data Manager is creating a buzz, signalling a new way to manage first-party data and optimise conversion rates. This is done by consolidating data management into a unified hub, simplifying the process of conversion tracking.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Sprout Social

OCTOBER 5, 2021

There’s nothing wrong with building buzz around your business initiatives and achievements for the greater good. Brief social marketers on your brand’s product development practices, give them publicly available resources they can share with consumers and have a process for escalating messages to your company’s subject matter experts.

Brand Identity 105

Brand Identity Branding Paid Search Agency Work Management 105

Modern B2B

NOVEMBER 16, 2023

Google’s announcement of the Google Ads Data Manager is creating a buzz, signalling a new way to manage first-party data and optimise conversion rates. This is done by consolidating data management into a unified hub, simplifying the process of conversion tracking.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Marketing Insider Group

OCTOBER 21, 2019

The best events create communities and conversations that never stop. Your content strategy shouldn’t be a one-way only process. More importantly, they’re essential for building the pre-event buzz that is so vital for a successful event. The longer the run-up you have before your event, the better. Know Your Audience.

Event Marketing 183

Event Marketing Marketing & Strategy Marketing Strategy Planning 183

ClickZ

AUGUST 10, 2020

However, it could be a case of ‘all the gear, no idea’, so we really need the creative community to come along on this journey, with ideas, concepts and ‘moonshot’ thinking. High impact, standalone executions that create a real buzz amongst users are a great way to create longer lasting memories and drive brand affinity.

Marketing AI 141

Marketing AI Advertisements Advertising Terms and Conditions 141

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Each workshop is its own learning process.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

SEPTEMBER 2, 2015

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. This can be a very manual process. What they talk about, their Klout score, community, followers, engagement, and endless other identifiers come into play here.

Branding 166

Branding Brand Identity Marketing Budget Planning 166

Sprout Social

JANUARY 24, 2024

To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. It also shows you have a growing community doing word-of-mouth marketing. Using SOV as an influencer marketing metric during and post-campaign helps you gauge its market-wide effectiveness.

Paid Content 94

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 94

PathFactory

JUNE 23, 2022

It has been an honor to serve the B2B community over the past several years as a research analyst. Revenue intelligence is all the buzz in the B2B world right now – and for good reason. After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research.

Forrester 59

Forrester Research B2B Content 59

Lattice

OCTOBER 23, 2015

All of these terms are being thrown around the marketing community with gusto. Despite the excitement, the reality is that the “buzz” doesn’t help marketers in what is most important – hitting their numbers and increasing pipeline and revenue.

Demand Generation 100

Demand Generation Buzz Marketing & Strategy Intent Data 100

Martech

APRIL 26, 2023

I like the community of marketers that I have around me. Q: Everyone’s buzzing about AI, what’s your take on it? Business email address Subscribe Processing. Then we need to figure out how we can nurture our current audience before we try to go search for more.” That’s pretty much why I enjoy marketing so much.

Paid Search Agency 86

Paid Search Agency Advertising Agencies Work Management Budget Programs 86

Content Standard

SEPTEMBER 10, 2021

For this reason, it’s also wise to have a process in place to accommodate timely content you can’t plan for—for example, newsjacking content, which ties directly into major current or newsworthy events. It invited everyone to share their own videos, reinforcing the theme of a shared, communal experience.

Ad Building 139

Ad Building Brand Identity Branding Thought Leadership 139

Hubspot

OCTOBER 9, 2012

Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? But at our company, Tomorrow People , we've been developing our community management team and processes to real effect over the past 16 months.

Social Media 28

Social Media Communities Work Management Media 28