Vidyard

FEBRUARY 7, 2018

As Matt cheekily notes, “you can’t buy a beer with a marketing qualified lead.” ” Leads aren’t the end game—sales and revenue are. What’s Working in Sales and Marketing? He discusses what’s changing in demand generation and how your marketing team should be measuring success.

Lead Ranking 57

Lead Ranking Sales Qualified Leads High Quality Lead Buy 57

Vidyard

FEBRUARY 7, 2018

As Matt cheekily notes, “you can’t buy a beer with a marketing qualified lead.” ” Leads aren’t the end game—sales and revenue are. What’s Working in Sales and Marketing? He discusses what’s changing in demand generation and how your marketing team should be measuring success.

Lead Ranking 56

Lead Ranking Sales Qualified Leads High Quality Lead Buy 56

Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . Free Video-for-Sales Training Tools Help Sellers Embrace Video in 2021.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? They are overwhelmed and busy and sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. What is Video for Sales? Benefits of Video for Sales Emails 2.1

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

MAY 24, 2017

Recently, Hunter Madeley, Chief Sales Officer at HubSpot, sat down with our CEO, Michael Litt to discuss all things sales, SaaS, and video! The purpose of sales and marketing continues to be on creating credibility, momentum, and trust. Sales and marketing must work together, but don’t forget about the product team!

Top of Funnel 91

Top of Funnel Video Marketing Trends Storytelling 91

Vidyard

SEPTEMBER 14, 2017

Video is a channel that allows our sales team to personalize their outreach in powerful ways, and to put a face to what otherwise could feel like a cold outreach or sales process. Recently a sales leader asked about the ROI of video and I was surprised by the question. The results have been pretty mind-blowing.

Response Rate 0

Response Rate Video Marketing Account Based Marketing Outreach 0

Vidyard

JANUARY 5, 2021

We’re failing to close sales. Every sales pro hits these roadblocks. But there’s good news: You already have the tool you need to beat them — sales analytics. Think about your sales career. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine.

Analytics 65

Analytics Top of Funnel Work Management Marketing Management 65

Vidyard

APRIL 18, 2018

Coming from a sales background, I’m usually the one trying to get people to buy something! And let me tell you—it’s given me a whole new perspective on our own customers and their buying journeys. Life at Vidyard includes color-coordinated sales teams. And when it came to my buying decision?

Thought Leadership 64

Thought Leadership Eye-Tracking Vendors ROI 64

Vidyard

OCTOBER 10, 2018

It’s hard to know whether the unending hailstorm of sales and marketing alignment articles over the past few years is a cause or consequence, but the great thaw is here: Marketing and Sales are finally cooperating! At Terminus, the sales team boosted its response rates by 3x and netted a 37% higher click-through rate (CTR).

Top of Funnel 108

Top of Funnel Paid Search Agency Account Based Marketing CTR 108

Vidyard

DECEMBER 16, 2020

New data from Vidyard , the video platform for businesses, suggests that in response to the shift to digital selling, the use of video for sales–both live video conferencing and personalized video messaging–has grown exponentially in 2020, and so too has its impact on sales performance.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

Vidyard

OCTOBER 16, 2014

Meaning, it might win over prospects at the first step of their buying journey with you, but the fame stops there. If you want to convert that web-browsing, content-consuming, future advocate, you’ll need to offer them a little more meat as they travel throughout their buying journey. without help from your sales team).

Buy 51

Buy Video Marketing Top of Funnel Advertising Funnels 51

Vidyard

MARCH 22, 2017

Sales has never been an easy job to automate. For every tool that pops up promising automatic follow-ups or additional data points for tracking engagement, there still needs to be a human element to the sales process. Remember, as Fast Company put it, “People don’t buy products – they buy better versions of themselves.”

Video Marketing 93

Video Marketing Leads Lead Marketing Qualified Leads 93

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create a detailed sales rollout plan, launch it, measure it, and incorporate feedback. Create Your Sales Rollout Plan for Video 1.1 Identify One or Two Initial Use Cases for Sales Videos 1.3

Planning 65

Planning Video Marketing Effectiveness Case Studies 65

Vidyard

MAY 27, 2019

You know that feeling when you walk into a store and you can see the thing you’re thinking of buying? So we gathered our tribe—highly proficient at sales, marketing, and storytelling—to ideate. It’s up to Kyleigh to convince them otherwise so she can help them unlock more sales. What is she selling?

Outreach 71

Outreach Video Marketing Tips Cross-Selling 71

Vidyard

AUGUST 2, 2017

And thankfully, the world of sales is changing because of that second group. Attention and engagement are the new currency of B2B sales, so smart sales people are acting more like consultants than quota-carriers, and the extra effort is paying off. Changing the Attitude and Activity of Sales.

Consulting 64

Consulting B2B Sales Peer-to-peer B2B 64

Vidyard

OCTOBER 3, 2017

Here at Vidyard, we’ve seen a sales video or two. With over 23,000 sales reps using Vidyard GoVideo (formerly ViewedIt) around the world, we’ve had a chance to analyze everything about how sales reps record videos. Here’s what we discovered: 3 secrets behind top performing sales reps’ videos: 1.

Video Marketing 60

Video Marketing Lead Scoring Lead Ranking Conference 60

Vidyard

NOVEMBER 7, 2017

If you’re like many sales reps, you can’t be in front of your base as often as you would like to be. So how do you cut through the noise and keep prospects and customers engaged at each stage of the sales cycle? Buying Groups. Multiple stakeholders are often involved in buying decisions. Showing Value.

Video Marketing 64

Video Marketing Sales Cycle Deliverability Marketing Management 64

Vidyard

JULY 26, 2017

Everything is changing about the technology buying process. webinar we hosted with Sales Hacker called 3 Ways Top Sales Teams are Killing it with Personal Video. Video has now become the first touch point for every sales interaction at Terminus, and Tonni’s team isn’t just throwing that effort into the wind.

Video Marketing 68

Video Marketing CTR Webinar Metrics CMO 68

Vidyard

NOVEMBER 6, 2017

All the best sales advice out there, from Entrepreneur to Sales Hacker and HubSpot , tells you to have a plan. In today’s sales ecosystem, teams copy each other extensively. As a sales consultant, help your reps and be bold—think differently—and try sleeping through a demo. Create a process.

Webinar Metrics 77

Webinar Metrics Sales Cycle Sales Qualified Leads Consulting 77

Vidyard

MAY 10, 2018

The sales tech landscape is overwhelming. With more than 700 sales tech vendors and countless tools, it’s enough to make any sales leader’s head spin. Jill Rowley, CMO at Marketo, has the inside scoop on how to get the best value out of your sales technology. Next, consider your existing sales tech stack.

Marketing Automation Services 73

Marketing Automation Services Eloqua Budget Programs Training 73

Vidyard

MARCH 27, 2018

New capabilities help marketing, sales and customer support teams deliver a wide range of personalized customer experiences proven to stand out and boost audience engagement. People are always expecting a sales pitch, so we don’t try to be a wolf in a sheep’s clothing” says Aisha Ghuman, Director of Marketing and Field Enablement at Quorum.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Video Marketing 65

Vidyard

NOVEMBER 12, 2015

Why would anyone waste money (or effort) on buying or making a cake if they aren’t allowed to eat it? Whether you’re new or consider yourself an expert in the video marketing scene, have you given thought to how video can help your sales teams? The post Video and Sales Go Together Like Cake and My Mouth appeared first on Vidyard.

Top of Funnel 50

Top of Funnel Video Marketing FAQ CAN-SPAM 50

Vidyard

OCTOBER 24, 2017

Sales teams at HubSpot, Terminus, League, PostBeyond and others rely on Vidyard to cut through the noise, book more meetings and accelerate deals with personalized video. Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

Vidyard

DECEMBER 15, 2015

People buy from people: a core sales principal that is getting more difficult each year. Best-in-class sales teams understand the importance of connecting emotionally with customers. Our sales teams are increasingly in situations where they have a minimal amount of time to make emotional customer connections.

Top of Funnel 50

Top of Funnel Video Marketing Marketing Proposals High Quality Lead 50

Vidyard

JANUARY 25, 2017

Last week, we hosted some great sales and marketing expert panelists to chat about the top sales tactics and strategies in 2017. who focuses on advising and consulting for marketing and sales; and. Don't miss the Ultimate Sales Tactics and Strategies of 2017 webinar! When you sell, are you making change?

Tactics 50

Tactics Peer-to-peer Webinar Metrics Advertising Mediums 50

Vidyard

DECEMBER 11, 2015

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content. Yep, useless.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

Vidyard

JANUARY 16, 2017

Co-founder of the award-winning sales training firm Vorsight, Steve Richard coined this phrase, which refers a highly focused three-tiered research strategy. In 3×3 research, find only 3 pieces of contextualized information about your prospect, the company or the industry that you plan on using in a sales conversation.

Outreach 50

Outreach Research Video Marketing Personalization 50

Vidyard

OCTOBER 24, 2017

Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls. By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Vidyard

JUNE 7, 2017

As a salesperson, no matter how long your sales cycle, one of the most important things that you need to build with your buyer is trust. If someone doesn’t trust that you have their best intentions in mind, that you can help them solve their challenges, and that you are an expert in your field, they will not buy from you.

Sales Cycle 50

Sales Cycle Top of Funnel Video Marketing Ad Building 50

Vidyard

OCTOBER 24, 2017

Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls. By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Vidyard

MARCH 3, 2014

When you hear the words ‘video marketing’, you likely think about your efforts on YouTube or the latest video you’ve seen from a popular brand, but I want to get you thinking about using video for sales enablement and generating real pipeline.

CRM 52

CRM Top of Funnel Video Marketing Salesforce.com 52

Vidyard

DECEMBER 12, 2013

The good news is that Aberdeen has found 60% of best-in-class companies are now using video from initial awareness through to post-sale, and this comprehensive approach has everything to do with how prospects consume information. The post Create Video Marketing for the Entire Sales Funnel appeared first on Vidyard.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Now the conversation is about how to use video to better connect, engage and convert customers and support the entire buying journey even after the deal closes.”

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

MAY 21, 2021

Your answer will depend on where the viewer is in on their buying journey. The Best Kind of CTA for Virtual Selling If you are in sales and are using video for prospecting and virtual sales, then a CTA is a very important part of the video. Unless you make dog food, but people still need to buy dog food for dogs.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Vidyard

JUNE 4, 2013

Marketing Software makes Money Sirius Decisions has stated 70% of the buying process in a complex sale is already complete before prospects are willing to engage with a live sales person. The post Salesforce Acquisition of ExactTarget a “Big Deal” for the Evolution of Sales and Marketing appeared first on Vidyard.

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Vidyard

JULY 27, 2022

“Virtual selling” isn’t a new term, but over the last few years, it’s gained serious prominence in the sales world. Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. What is Video for Sales? Video Sale Letter Template 5.1

Template 73

Template Video Marketing Work Management FAQ 73