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How to price your ebook to maximize sales and profits

ConvertKit

3 factors that affect ebook pricing. 5 steps to find the right price for your ebook. The last step before releasing your ebook: giving it a price tag. You might be tempted to come up with your ebook price based on gut feeling. You may want to “charge what you’re worth”… Or just pick any ebook price and run with it.

Pricing 127
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How Many “Leads” Does $100,000 Buy?

ViewPoint

To the sales VP, a contact (you can buy 200,000 or more of them for $100,000) was undifferentiated from a sales qualified lead. First, it’s never wise to buy 200,000 contacts all at once. The frustration by the CMO stemmed from running various campaigns only to have sales either ignore the leads or complain loudly about lead quality.

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The Real Cost of List-Building: Buy or Build Your Own?

DiscoverOrg

It’s not just about targeting accounts, it’s about targeting the best-fit accounts with a high propensity to buy now. Without verified data and deep intelligence, sales reps spin cycles on accounts that would never buy your services. per qualified lead is a fair price for companies who are motivated to initiate it.

Cost 208
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5 A/B Testing Pricing Lessons Learned From 500 eCommerce Tests

Convert

Of all the A/B tests I’ve seen over the years, the simplest, most profound, and most impactful are studies around pricing. Why A/B Test Pricing? Pricing is fundamental to your business’ success. The price tag and the way you display your product prices can make or break sales. The Perception of Price.

Pricing 64
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Are Your Salespeople Spectators — or Ringleaders — to the New Buying Committee Circus?

Mereo

The number of decision makers within a buying committee has been on the rise. A recent DemandGen Report shows that an average buying committee now comprises one to three members (41%), four to six members (36%), seven to nine members (10%) or 10+ members (14%).

Buy 41
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Hubspot CRM Migration Checklist (for a Hassle-Free Move)

Spiralytics

The primary purpose of them is to help businesses store and manage customer data, such as contact information, buying history, and customer preferences, in a centralized system. Pricing : Hubspot has different subscriptions and pricing options you can choose from. Do another sample migration to see if you have fixed the issues.

Hubspot 118
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How Customer Loyalty Is Really Earned

Marketing Insider Group

You can’t buy your customers. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period.

Loyalty 206