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New Gartner report challenges conventional wisdom on holiday marketing

Martech

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. The argument for building campaigns around price is supported by some substantial facts. Additionally, 67% say they will be buying items on sale, and 48% plan to buy less.

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Ethical marketing: Building trust and consumer engagement in the digital age

SmartBrief - Marketing

These consumers are doing the research with help from websites like Good On You , Cruelty-Free Kitty and Ethical Elephant that rate brands based on sustainability, eco-friendliness, sourcing and animal cruelty to guide them on their purchase decisions. Honesty : Ensuring that marketing messages are truthful and not misleading.

Ethics 102
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Your Commerce Team Can Do More With Less – Our Research Shows How

Salesforce Marketing Cloud

Insights from the State of Commerce report show that businesses are leveraging certain technologies (like headless, self-service, and post-purchase solutions) to enable speed and agility — for the benefit of both customers and sales teams. Priorities and customer expectations shift quickly in a changing market, and businesses need to keep up.

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

The headline finding of the initial report would have been a continuing drop in prices driven by electronics, but this was overshadowed by short-term changes including a 225% increase in ecommerce from March 1-11 to March 13-15. In the later survey, 49% of consumers said they were buying less in-store and 34% were shopping more online.

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Why Search Is the Unsung Hero in B2B Commerce

Salesforce Marketing Cloud

Research shows that a website’s navigation can make or break a user’s online experience. If your business sells products or services at unique negotiated prices, navigation and search is likely complex. Research shows that a website’s navigation can make or break a user’s online experience. .

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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. of online orders, totaling $927 million in sales, used “buy now, pay later,” a 20% increase from the previous year. Source ) U.S.

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U.S. Retailers Face Extra $223 Billion in Costs of Goods This Holiday Shopping Season, Salesforce Predicts

Salesforce Marketing Cloud

The prediction is based on proprietary research, data on the actual activity of more than 1 billion global shoppers, and several market assumptions. The expected price hikes come as the global consumer economy is undergoing a digital transformation. consumer-price increase across all spending categories.

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