Are you ready for Return On Influence?
grow - Practical Marketing Solutions
JANUARY 2, 2012
Dozens of companies like Klout are slicing, dicing, and dissecting the billions of bits of information published on social media sites such as Twitter and Facebook each day and grading your ability to create buzz. The most powerful of these new “Citizen Influencers” are rewarded by the world’s biggest brands with trips, merchandise, and luxury cars. And it is being led by YOU.
The Future of Advertising Is Native Social Commerce
FEBRUARY 25, 2016
Remember when you could just list products on your site and advertise your cheapest, stripped down offer and people would buy from you in droves? Social media hasn’t just changed the way people communicate; it has significantly changed the way they purchase. They can seek peer advice and interact with brands before making purchase decisions. The underlying reason? Ecommerce
The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t
Modern B2B Marketing
DECEMBER 30, 2016
Costco says it is “a membership warehouse club, dedicated to bringing our members the best possible prices on quality brand-name merchandise.” believe implicitly that the products I buy at Costco are a good value. Because over the years, in most cases, my experience with the products I buy there is that they are good quality for the price I pay. So do people.
The Rise of Virtual Reality and What It Means for B2B Marketers
AUGUST 30, 2016
Tesco, a British supermarket chain, used VR to help the company better understand how the company can merchandise shelves faster, and redesign and improve store layout. It displayed images and prices, and people could buy products with their smart phones. Create a “try before you buy” experience. It wasn’t long ago that virtual reality felt like pure fiction.
9 Awful Ways We Push Customers Away
JULY 15, 2014
She wanted to buy patterned jeans, didn’t she? Let’s see. 1) Poor Showcasing of Merchandise. Keep the site easy on the eye and don’t overwhelm the customer with disorganized merchandising. Customers like to see what they’re buying. Let''s say you have a customer buying an elusive first edition copy of Batman: Shadow of the Bat on your site.
Want Hordes of Raving Fans? 7 Content Best Practices to Follow
NOVEMBER 10, 2014
On the Worn Wear blog, you can read user-submitted stories about their Patagonia products, like this one: Here’s what Jack Wilson, pictured on the left, wrote: Before the trek I went shopping for cold weather clothing. I saw this jacket in the Yosemite Mountain Shop, but had sticker shock when I saw the $45 price tag. The fans are there -- and so is a medley of merchandise for sale.
B2B DIY Media Buying, or Use A Pro?
B2B Marketing Savvy
JULY 9, 2009
Media Buying: DIY (Or Not?) Complexity and Scale: Think more about the complexity of the media buy than the $$ size of the buy. million placed in a single I/O with a handful or less publishers/sites is a far different management challenge than a $300K buy spread across 3 geos, 10 pubs w/rotating creative. Media IS something that you can buy. Cost/Value v. Welcome!
Confusion Beats Showrooming
Manhattan Marketing Maven
AUGUST 20, 2012
They respond to consumers visiting and inspecting the merchandise in a store and then comparatively shopping in real time via smartphone by making it all but impossible to make head-to-head product or price comparisons. Beds are an infrequent considered purchase. You can buy beds in stores, online and by phone from a wide range of retailers or through Amazon and eBay. Everyone buys the principle components from the same set of manufacturers. The bedding industry has the best hedge against showrooming. This isn’t a new tactic.
40 Brilliant-but-Easy Ways to Build Your Email List
JULY 28, 2016
Offer a reward for customers who buy something from you and show that they checked in at your business on Foursquare using their mobile device. Sweeten the deal by offering new subscribers a discount on their first (or next) purchase in exchange for sharing the email with you. Invite visitors to vote on which video should win a cash or merchandise prize. If you offer the app for free download through your website, “charge” users the “price” of their email address in order to download the app. If you don’t, this article is for you. Put out the sign-up sheet.
Retailers Double Down on Mobile
Manhattan Marketing Maven
MAY 2, 2014
Mobile users browse stores, open promotional emails, compare features, functions and prices, showroom, photograph goods and share products with friends. And while its critical that retail sites need to render properly on smartphones and tablets, nobody really knows which added functionality would drive more profitable conversions and repeat purchases? Another third are amping up onsite merchandising, upgrading sites and instituting responsive design. For the foreseeable future mobile will primarily be a research tool not a buying mechanism.
Are Daily Deals Sites a Good Deal for Your Business?
NOVEMBER 28, 2011
” And certainly, judging by what’s happened to Groupon’s stock price since its IPO a few weeks back, the bloom is off the rose. But You negotiate a selling price with a deals aggregator, then split the revenue from that selling price with the aggregator. For instance, you might offer customers $50 worth of merchandise for $25, with that $25 split between you and the daily deals site. The deal reaches existing customers, who end up buying the same things they would have bought from you—only at drastically reduced prices, hurting your margins.
2014 Holiday Sales and Trends – Will This Year Be Merry & Bright?
NOVEMBER 13, 2014
While some holiday spending projections clash, many findings remain consistent, such as increased spending online, increased online research or pre-planning, as well as consistent price sensitivity among shoppers. “While expectations for sales growth are upbeat, it goes without saying there still remains some uneasiness and anxiety among consumers when it comes to their purchase decisions. Retailers will respond by differentiating themselves and touting price, value and exclusivity.” 84% of shoppers say they’re shopping for price. increase.
iBeacon: The Future of Content Marketing?
Earnest about B2B
FEBRUARY 17, 2014
time of day/aisle they’re in/purchase history) to engage with mobile users in new ways. Visitors will be able to get directions to their seat based on their current location and also queue-bust – being directed to the shortest queues when buying a beer or a hot dog. It will also be used to offer discounts on merchandise. It was easy to miss. ” Where are you?
The Techno-War in the Store
Manhattan Marketing Maven
FEBRUARY 19, 2014
Initiatives have begun to reduce buying friction, enable personal cadences, make shopping a richer, more fun experience and reward repeat behavior. This guarantees a store visit, sets a positive customer expectation and holds out the hope that the experience will spark impulse purchases. Experiments are being conducted which time outbound, personalized text messages and offers by day-part or by previous purchases. Comparative pricing tools and reviews from experts or users can be served up in real-time.
Defining B2B Sales
DECEMBER 6, 2011
My efforts have been solely B2B sales for the last 34 years but, prior to that, I spent approximately 7 years in retail and my degree is actually in Retail Merchandise Management. Certainly, new cars and homes command substantial price tags and can be complex purchases. B2B products and services are also more likely to have largely stable pricing structures. Case closed.
Show Some Love – Inspiring Customer Appreciation Ideas
JULY 26, 2013
We’ve compiled some of our favorite customer appreciation gifts, ideas or loyalty programs from various companies to inspire you: Car Dealerships. I’ve recently been looking into buying a new car and several car dealerships benefit programs are top notch. They have a “Diner’s Club” card in which you get $6 off your next purchase after 8 visits. Old Navy.
60 Inspirational Holiday Marketing Statistics
OCTOBER 26, 2011
With the holiday season literally right around the corner, marketers must get their butts in gear quickly if they want to take advantage of holiday shoppers' buying behaviors. 10) 41.6% of consumers have indicated that sales or price discounts are most important in their decision-making processes. 17) In 2010, holiday shoppers timed their purchases around key promotional periods.
6 Lessons From Holiday 2010
Manhattan Marketing Maven
FEBRUARY 7, 2011
Bed Bath & Beyond had a 1210% spike in Facebook likes in December and Best Buy, with healthy advertising support, jumped 455 percent. A key acquisition tactic was to invite customers to brag about their purchases, show their product knowledge or discuss how they used purchases to decorate their homes, enhance their lives or make others happy. little more than half of them (56%) used them to check prices. Keywords focused on specific offers and merchandise, items likely to be comparison shopped and top sellers. The stats are in.
How to Tailor Content Distribution Throughout the Fashion Life Cycle
OCTOBER 29, 2015
Every season, your forecasting and merchandising teams have to find the best new styles in the hottest colors and then guide those products through the four fashion life cycle stages: Introduction. If no one is convinced, no one is going to buy your product, so your content during this period needs to be on point. As a retailer, you live the fashion life cycle. Growth. Maturity.