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| | GROW - PRACTICAL MARKETING SOLUTIONS
JANUARY 2, 2012 Are you ready for Return On Influence?
The most powerful of these new “Citizen Influencers” are rewarded by the world’s biggest brands with trips, merchandise, and luxury cars. Important brands like Disney, American Express and Nike are clamoring to master this new marketing channel and reward the new buzz-makers — the Citizen Influencers — with trips, merchandise and exclusive events. So I did.
| | INSIGHTIQ BLOG
FEBRUARY 27, 2012 Big D, little d, What Begins with D? Try Direct and direct.
We all know (but perhaps don't want to acknowledge) that brands shouldn't try to build relationships with their entire customer base; there is no need to focus on the person who buys once every ten months. To clarify, "direct" has two distinct meanings here - there are those customers who choose to buy Direct from you (vs. To do that, you must think "direct". Be social.
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| | HUBSPOT
OCTOBER 26, 2011 60 Inspirational Holiday Marketing Statistics
With the holiday season literally right around the corner, marketers must get their butts in gear quickly if they want to take advantage of holiday shoppers' buying behaviors. of consumers have indicated that sales or price discounts are most important in their decision-making processes. 17) In 2010, holiday shoppers timed their purchases around key promotional periods. 9) 57.7
| | E-STORM
MAY 12, 2011 Are You Falling Behind in the Social Commerce Economy? | e-storm.
With the onslaught of group buying platforms like Facebook Deals , Living Social and Groupon , as well as hyper-speed growth of new e-commerce platforms popping up every week, brands not participating is social commerce can’t afford not to. This makes traditional forms of advertising, predicated upon calls to action and presentations with intent to purchase, somewhat obsolete.
| | BIZNOLOGY
NOVEMBER 28, 2011 Are Daily Deals Sites a Good Deal for Your Business?
” And certainly, judging by what’s happened to Groupon’s stock price since its IPO a few weeks back, the bloom is off the rose. But You negotiate a selling price with a deals aggregator, then split the revenue from that selling price with the aggregator. For instance, you might offer customers $50 worth of merchandise for $25, with that $25 split between you and the daily deals site. The deal reaches existing customers, who end up buying the same things they would have bought from you—only at drastically reduced prices, hurting your margins.
| | MANHATTAN MARKETING MAVEN
FEBRUARY 7, 2011 6 Lessons From Holiday 2010
Bed Bath & Beyond had a 1210% spike in Facebook likes in December and Best Buy, with healthy advertising support, jumped 455 percent. A key acquisition tactic was to invite customers to brag about their purchases, show their product knowledge or discuss how they used purchases to decorate their homes, enhance their lives or make others happy. little more than half of them (56%) used them to check prices. Keywords focused on specific offers and merchandise, items likely to be comparison shopped and top sellers. The stats are in.
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MANHATTAN MARKETING MAVEN Confusion Beats Showrooming
| MONDAY, AUGUST 20, 2012
They respond to consumers visiting and inspecting the merchandise
in a store and then comparatively shopping in real time via smartphone by making it all but impossible to make head-to-head product or price
comparisons. Beds are an infrequent considered purchase
. You can buy
beds in stores, online and by phone from a wide range of retailers or through Amazon and eBay. Everyone buys
the principle components from the same set of manufacturers. The bedding industry has the best hedge against showrooming. This isn’t a new tactic. MORE >>
INSIGHTIQ BLOG Big D, little d, What Begins with D? Try Direct and direct.
| MONDAY, FEBRUARY 27, 2012
We all know (but perhaps don't want to acknowledge) that brands shouldn't try to build relationships with their entire customer base; there is no need to focus on the person who buys
once every ten months. To clarify, "direct" has two distinct meanings here - there are those customers who choose to buy
Direct from you (vs. Brands now have access to a wealth of information from both Directs and directs, which means you have the intelligence you need to develop more relevant dialogues to drive purchase
, loyalty and evangelism. To do that, you must think "direct". Be social. MORE >>
B2B MARKETING SAVVY B2B DIY Media Buying, or Use A Pro?
| THURSDAY, JULY 9, 2009
: DIY (Or Not?) Complexity and Scale: Think more about the complexity of the media buy
than the $$ size of the buy
. million placed in a single I/O with a handful or less publishers/sites is a far different management challenge than a $300K buy
spread across 3 geos, 10 pubs w/rotating creative. Those buying
from the US tend to gravitate to publications/sites with US sales representation. Tools: Beyond the negotiation and analytics are the day-to-day administration and management of a media buy
. Media IS something that you can buy
. MORE >>
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