Remove Buy Remove Merchandising Remove Price Remove Purchase

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Are you ready for Return On Influence?

grow - Practical Marketing Solutions

The most powerful of these new “Citizen Influencers” are rewarded by the world’s biggest brands with trips, merchandise, and luxury cars. My book launches at SXSW in March but is now in pre-sale through Amazon.com at a special introductory price that is 1/3 off the cover price.

The Future of Advertising Is Native Social Commerce

Hubspot

Remember when you could just list products on your site and advertise your cheapest, stripped down offer and people would buy from you in droves? Social media hasn’t just changed the way people communicate; it has significantly changed the way they purchase.

The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t

Modern B2B Marketing

Costco says it is “a membership warehouse club, dedicated to bringing our members the best possible prices on quality brand-name merchandise.” I believe implicitly that the products I buy at Costco are a good value.

The Rise of Virtual Reality and What It Means for B2B Marketers

Act-On

Tesco, a British supermarket chain, used VR to help the company better understand how the company can merchandise shelves faster, and redesign and improve store layout. It displayed images and prices, and people could buy products with their smart phones.

9 Awful Ways We Push Customers Away

Hubspot

She wanted to buy patterned jeans, didn’t she? 1) Poor Showcasing of Merchandise. Keep the site easy on the eye and don’t overwhelm the customer with disorganized merchandising. Customers like to see what they’re buying. Picture this.

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Want Hordes of Raving Fans? 7 Content Best Practices to Follow

Hubspot

I saw this jacket in the Yosemite Mountain Shop, but had sticker shock when I saw the $45 price tag. If you can’t give stuff away, you can sell it -- and fans probably won’t mind opening their wallets to buy fan merchandise.

B2B DIY Media Buying, or Use A Pro?

B2B Marketing Savvy

Media Buying: DIY (Or Not?) Complexity and Scale: Think more about the complexity of the media buy than the $$ size of the buy. Those buying from the US tend to gravitate to publications/sites with US sales representation. Media IS something that you can buy.

Confusion Beats Showrooming

Manhattan Marketing Maven

They respond to  consumers visiting and inspecting the merchandise in a store and then comparatively shopping in real time via smartphone by making it all but impossible to make head-to-head product or price comparisons.    Beds are an infrequent considered purchase. You can buy beds in stores, online and by phone from a wide range of retailers or through Amazon and eBay. Everyone buys the principle components from the same set of manufacturers.

40 Brilliant-but-Easy Ways to Build Your Email List

Vertical Response

Offer a reward for customers who buy something from you and show that they checked in at your business on Foursquare using their mobile device. Sweeten the deal by offering new subscribers a discount on their first (or next) purchase in exchange for sharing the email with you. Invite visitors to vote on which video should win a cash or merchandise prize.

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Retailers Double Down on Mobile

Manhattan Marketing Maven

  Mobile users browse stores, open promotional emails, compare features, functions and prices, showroom, photograph goods and share products with friends. And while its critical that retail sites need to render properly on smartphones and tablets, nobody really knows which added functionality would drive more profitable conversions and repeat purchases?  Another third are amping up onsite merchandising, upgrading sites and instituting responsive design. 

Are Daily Deals Sites a Good Deal for Your Business?

Biznology

” And certainly, judging by what’s happened to Groupon’s stock price since its IPO a few weeks back, the bloom is off the rose. You negotiate a selling price with a deals aggregator, then split the revenue from that selling price with the aggregator. For instance, you might offer customers $50 worth of merchandise for $25, with that $25 split between you and the daily deals site. Image by Getty Images via @daylife.

2014 Holiday Sales and Trends – Will This Year Be Merry & Bright?

Vertical Response

While some holiday spending projections clash, many findings remain consistent, such as increased spending online, increased online research or pre-planning, as well as consistent price sensitivity among shoppers. “While expectations for sales growth are upbeat, it goes without saying there still remains some uneasiness and anxiety among consumers when it comes to their purchase decisions. 84% of shoppers say they’re shopping for price.

iBeacon: The Future of Content Marketing?

Earnest about B2B

time of day/aisle they’re in/purchase history) to engage with mobile users in new ways. Visitors will be able to get directions to their seat based on their current location and also queue-bust – being directed to the shortest queues when buying a beer or a hot dog.

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The Techno-War in the Store

Manhattan Marketing Maven

  Initiatives have begun to reduce buying friction, enable personal cadences, make shopping a richer, more fun experience and reward repeat behavior. This guarantees a store visit, sets a positive customer expectation and holds out the hope that the experience will spark impulse purchases.    Experiments are being conducted which time outbound, personalized text messages and offers by day-part or by previous purchases.

Defining B2B Sales

WindMill Networking

My efforts have been solely B2B sales for the last 34 years but, prior to that, I spent approximately 7 years in retail and my degree is actually in Retail Merchandise Management. Certainly, new cars and homes command substantial price tags and can be complex purchases.

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Show Some Love – Inspiring Customer Appreciation Ideas

Vertical Response

I’ve recently been looking into buying a new car and several car dealerships benefit programs are top notch. They have a “Diner’s Club” card in which you get $6 off your next purchase after 8 visits.

WOM 8

60 Inspirational Holiday Marketing Statistics

Hubspot

With the holiday season literally right around the corner, marketers must get their butts in gear quickly if they want to take advantage of holiday shoppers' buying behaviors. of consumers have indicated that sales or price discounts are most important in their decision-making processes.

6 Lessons From Holiday 2010

Manhattan Marketing Maven

Bed Bath & Beyond had a 1210% spike in Facebook likes in December and Best Buy, with healthy advertising support, jumped 455 percent.   A key acquisition tactic was to invite customers to brag about their purchases, show their product knowledge or discuss how they used purchases to decorate their homes, enhance their lives or make others happy. A little more than half of them (56%) used them to check prices. The stats are in.

How to Tailor Content Distribution Throughout the Fashion Life Cycle

Content Standard

Every season, your forecasting and merchandising teams have to find the best new styles in the hottest colors and then guide those products through the four fashion life cycle stages: Introduction. As a retailer, you live the fashion life cycle.