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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. For B2B, this could mean identifying an account (not just an individual’s) past buying patterns and provide results based on their unique history and specific needs.

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10 Tips for Writing Productive Description that Converts Leads

Valasys

A productive description is a numerous approach to deliver critical erudition to browsers; however, it also provides you with lead generation opportunities, assisting you to exceed different competitors. Besides this, practical and informative merchandise information makes it easier for you to improve your long-term purchaser terminal.

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New Gartner report challenges conventional wisdom on holiday marketing

Martech

Additionally, 67% say they will be buying items on sale, and 48% plan to buy less. 41% of consumers are considering using buy now pay later services, while an additional 2 out of 5 consumers would cut down on essential expenses such as food and gas to afford their gifts.

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Improving website search was key to boosting Paul&Shark’s e-commerce revenue

Martech

Magento was slow at processing the data from their catalog, leading to a poor overall website search experience. Miriello wanted a website search tool with more flexibility around visual merchandising and the ability to create relevant, timely search results for each shopper. Searchandising: A modern approach to visual merchandising.

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Strong Cyber Week sales show consumers are willing to spend

Martech

. “The 2023 holiday shopping season began with a lot of uncertainty, as consumers shifted their spending to services, while dealing with rising costs across different facets of their lives,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. billion for Black Friday. Average order volume was up slightly at 1% YoY.

Spending 109
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Even Merchandisers Must Be Customer-Centric

Customer Experience Matrix

But one—it happened to be about business intelligence systems—highlighted the importance of merchandise managers. This isn’t news to me: merchandisers are the kings and queens in most retail organizations, for the excellent reason that nothing else matters if people don’t want to buy what a store is selling.

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Ethical marketing: Building trust and consumer engagement in the digital age

SmartBrief - Marketing

Brands leading by example There are several forward-thinking brands that have successfully implemented ethical marketing into their strategies, gaining loyal followers and setting standards for others to follow. This leads to increased profits all the while also protecting the planet and helping communities worldwide.

Ethics 102