Webbiquity

NOVEMBER 29, 2010

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. I understand you don’t want Wikipedia to devolve into a collection of marketing brochures. Call off the dogs. The Priesthood.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Biznology

FEBRUARY 17, 2014

Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. Most of them never enjoyed the sustained success of Wikipedia in the corporate world.

Peer-to-peer 80

Peer-to-peer Wiki Wikipedia Business 80

Biznology

OCTOBER 10, 2013

Photo credit: Wikipedia. For digital marketers, the implications are clear: post a static web site that never changes or self-serving advertising that doesn’t engage users, and you will drop in the search rankings. Check out the job titles: community manager, content strategist, content marketing manager.

RFP 80

RFP Advertising Agencies Internet Marketing Wikipedia 80

Biznology

JUNE 8, 2018

But a lot of marketers I talk to are skeptical about how to do it. In the book I said you should be the Wikipedia of your most important topics. This was not a popular statement among marketers, who want to tell stories and preach brand value. This is why many marketers are skeptical of the way SEO is practiced today.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

JANUARY 27, 2014

Photo credit: Wikipedia. That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. Search bot don’t buy your product, people do.

SEO 80

SEO Forrester Wikipedia Keywords 80

Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. Let’s look at what’s new in B2B lists these days.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Biznology

MAY 11, 2012

Photo credit: Wikipedia. If you try to keep up with the Internet and social media marketing industry throughout the week, you already know that there is too much information for people to ingest let alone digest (that is unless you don’t have a job or a family or hobbies or a life in general). You know why? End of story.

Paid Search Agency 80

Paid Search Agency SMB Internet Marketing Wikipedia 80

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. That article won’t rank as high as an article discussing color psychology , why people are drawn to bright colors, and why bright colors are a fantastic marketing strategy.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Biznology

MAY 29, 2013

Photo credit: Wikipedia. “If What website strategies should you pursue for business marketing? Help your customers buy. As discount retailer Sy Sims used to say, “An educated consumer is my best customer.” And you also want to influence them as they move through their buying journey. Lead generation.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Hubspot

MAY 15, 2017

Account-based marketing or inbound marketing? With all the confusion between account-based marketing and inbound marketing, we thought we would clear the air -- and hopefully help show you how the two work together. What Is Account-Based Marketing? Are Inbound Marketing and Account-Based Marketing Antithetical?

Account Based Marketing 74

Account Based Marketing Inbound Marketing Planning ABM 74

Tony Zambito

APRIL 17, 2011

Image via Wikipedia. These strategy areas include content strategy, social marketing, marketing automation, social selling, demand generation, and buyer experience marketing.    This is especially true when you consider there are several important strategic areas evolving at a rapid pace. What is Context?

Buyer Personas 100

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies 100

Tony Zambito

JULY 24, 2011

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying. . 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Biznology

SEPTEMBER 17, 2012

Photo credit: Wikipedia. When Google Analytics was released in 2005, it was a watershed event for any brand doing business on the internet. When Google Analytics was released in 2005, it was a watershed event for any brand doing business on the internet. Here are the 9 Google Analytic metrics every marketer should know.

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Hubspot

FEBRUARY 26, 2019

If your business doesn't have a blog, you might want to reconsider -- B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated the 5th most trusted source for accurate online information. The Benefits of Blogging for Business and Marketing. In fact, if you're reading this, guess what?

Wiki 101

Wiki Top of Funnel Lead Scoring Lead Ranking 101

Tony Zambito

MAY 12, 2011

Image via Wikipedia. Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors.    What do these new buying cycles look like? 

Buyer Personas 100

Buyer Personas B2B Sales B2B Buying Cycle 100

Biznology

AUGUST 18, 2010

Image via Wikipedia. Product Use Education. When you inform a customer about a product update, you don't get into the details about exactly how it works. This type of content is the "How To's" of your product or service. Product Application Education. Social media marketing is a great example of this idea.

Education 80

Education Intent Content Wikipedia 80

Biznology

JANUARY 4, 2012

And even fewer are buying newspapers. Wikipedia has crushed them all. Everyone knows that some parts of the publishing business are dying because the Internet gives content away. Because the hope is that if you know how to do it yourself that you will troop down to Home Depot to buy the tools and supplies needed.

Planning 80

Planning Paid Search Agency Wikipedia Internet Marketing 80

Tony Zambito

SEPTEMBER 15, 2010

Image via Wikipedia. Executives today, to achieve revenue growth strategies, will need to think radically different than at any time since the 80’s and 90’s when technology and the Internet altered the landscape.  Led by senior executives overseeing sales, marketing, and service 2. Principle 3: Insight is foundational.

Marketing Management 100

Marketing Management Buyer Personas Marketing Automation Services Loyalty 100

Biznology

MAY 9, 2011

Image via Wikipedia. Retailers lament as to how brand loyalty is dead--that customers just search for products now instead of coming to their Web sites. Where once, shoppers cared about Sears or Macy's or dozens of other names, now they don't care where they buy from.

Brand Identity 80

Brand Identity Branding Wikipedia Loyalty 80

Biznology

DECEMBER 11, 2013

(Photo credit: Wikipedia). So how can you maximize the chances that your content marketing efforts will provide a measurable return and actual revenue? Too often, the focus for content marketers is on content. Too often, the focus for content marketers is on content. Production. Production. Distribution.

Top of Funnel 80

Top of Funnel Content Lead Scoring Lead Ranking 80

Scoop.it

JANUARY 4, 2022

Marketing used to be a nagging-like and pushy affair. Companies foisted their text messages on random customers, hoping a small number of them would be interesting enough to make a product purchase. Thank God, the birth of the Internet and search engines have reshaped the marketing world. 2021’s SEO industry updates.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Biznology

APRIL 4, 2013

Photo credit: Wikipedia. Last month, I explained how I help executives descend a common learning curve, to get them to buy into outside-in marketing. Most executives from traditional marketing backgrounds build branding campaigns and drive eyeballs to them through advertising.

Demand Generation Agencies 80

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 80

Martech Advisor

DECEMBER 16, 2019

Learn how your buyers phrase their problems and use this information to formulate your product and messaging. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language. Image source: Wikipedia. They might even buy another product only to realize they need what you have.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Biznology

SEPTEMBER 23, 2010

Image via Wikipedia. He went on to explain how we need more leisure time, more time off the grid, and that it will actually make us all productive, which I buy into and try to practice. Except when I can't, because I do this Internet marketing thing for a living and microchips aren't always optional.

Wikipedia 80

Wikipedia Internet Marketing Work Management Tagging 80

The ROI Guy

FEBRUARY 10, 2015

If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Developed in the early 60s by the marketer E. As a result, according to research a few years back from Forrester, the 4-Ps of marketing are outdated and in need of a major rethink.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Biznology

SEPTEMBER 11, 2013

Photo credit: Wikipedia. Publicists who couch their promotional message in broader terms (“here’s what products like ours can do for consumers”) get a second look. Pre-Internet, there used to be a saying: “Don’t argue with people who buy ink by the barrel.” Staying on good terms. Friends do favors for friends.

Media 80

Media PR Public Relations Press 80

Biznology

NOVEMBER 21, 2012

Photo credit: Wikipedia. Business marketers have much to gain from retention marketing. But how do you keep your customers active and buying from you, versus the competition? Traditional approaches in B2B retention marketing. How do you prevent defection? Incentive programs.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. But the vital question is what data points are vital?

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Biznology

OCTOBER 31, 2012

Photo credit: Wikipedia. B2B marketing is no different–what are the myths that we might believe that are possibly guiding our actions in the wrong direction? With a tip of the hat to Bob Bly, whose June article in Target Marketing magazine dispels 7 B2B marketing myths, I’d like to tackle some myth-busting of my own. .

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

Biznology

JANUARY 19, 2012

Image via Wikipedia. Digital marketers who make use of big data can target more effectively and improve their digital advertising success rate. And what’s more, it didn’t find you using a marketing list or malware or a targeted pop-up ad based on high-level demographic data. It understands your unique combination of triggers.

Advertisements 80

Advertisements Advertising Mobile Advertising Wikipedia 80

Biznology

MAY 3, 2012

Photo credit: Wikipedia. I have been talking a lot about differentiation being critical for successful digital marketing. If someone wants to buy your product to solve a problem that isn’t quite what it was designed for, but you think it could work, you sell it. And that’s just plain scary.

Differentiation 80

Differentiation Wikipedia Mobile Advertising Paid Search Agency 80

Moz

JANUARY 28, 2019

They're the currency of the Internet, as they act a lot like real-life reputation. A site like Wikipedia, for example, has thousands of diverse sites linking to it. These don't have to be Wikipedia-level sites, but they should provide searchers with credible, trustworthy content. Let's start with the basics. What are links?

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan.

Social Media 100

Social Media Social Marketing Planning Media 100

Biznology

APRIL 9, 2012

Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications?

PR 80

PR Tips Public Relations Work Management 80

Biznology

OCTOBER 26, 2011

Image via Wikipedia. If you have a good name for your business or your product, you know exactly what to do. You’re probably familiar with the practice of grabbing a nice Internet domain name in the hopes that someone will pay for it later. In the quaint old offline world, things move slowly.

Domain 80

Domain Privacy Policies Paid Search Agency Terms and Conditions 80

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

LEADership

MAY 5, 2014

—Spotlight on Greg Ott, VP Marketing for QuickBooks Online, (Intuit Inc.). In the marketing world today, and particularly, in the disruptive innovation world, ‘growth hacking’ is the trending topic. Until recently, there was nothing positive to be said about hacking. It’s a new, positive spin on the traditional concept of ‘hacking’.

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40