B2B Marketing Traction

JUNE 12, 2012

.” In 2012 Thinkinsights with Google identified the Zero Moment of Truth (ZMOT) , in which they identified a new step in the buying process. According to ZMOT, Buyers now take a fourth step in the buying process (formerly stimulus (ad) – buy – experience), and consult on average 10.4 88% of U.S.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

JUNE 9, 2011

Because the Internet has changed the way people buy, marketers have to change the way they market. Buyers want information about products and services when they want or need to buy something. Part of this involves analyzing the buy cycle and identifying the right touchpoints with which to put information in front of the buyer.

Lead Nurturing 100

Lead Nurturing Telemarketing Leads Lead 100

B2B Marketing Traction

APRIL 4, 2014

If you are part of the late majority or laggards (those who drag their feet at technology adoption), don’t buy SEO services that are no longer working. So before you unknowingly buy the SEO snake oil from a less-than reputable provider, do some research. But today the SEO industry is in decline.

SEO 100

SEO Product Cross-Selling Buzz 100

B2B Marketing Traction

MAY 24, 2013

Are you turning off your buyers before they buy? Research has shown that buyers like it when a company makes their information available on social media. The great content and information that a seller posts online attracts buyers when they are “hot” to buy. by Eric Wright on Inc.com). .”

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

MARCH 14, 2014

” People don’t want to be called with pitches when they’re not buying. Now people want to find the right resource when they’re ready to buy. They need good information (content) from your business, not a sales pitch. But now they can go online and get information when they need it.

Cold Calling 100

Cold Calling Internet Marketing Social Media Inbound Marketing 100

B2B Marketing Traction

MARCH 20, 2015

They think that all they need to do is get the word out about a product or service and people will buy. Next, create a marketing persona for each type of person who will buy your product. Where are they and how do they like to get information? Too many business people jump right into tactics when it comes to marketing.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

MAY 22, 2012

Now that you’ve attracted qualified prospects to your brand, company, website, product or services, what do you do if they are not quite ready to buy now ? Engage your B2B prospects that are the middle of the buying cycle. The engagement step is the middle of the buying funnel, or MOFU (middle of funnel).

Top of Funnel 100

Top of Funnel Buyer Personas B2B Buying Cycle 100

B2B Marketing Traction

NOVEMBER 2, 2012

Don’t take me down the rabbit hole of your choosing or do a bait and switch and try to get me to buy something else. I have no problem with giving my email address to a company offering to add value by letting me download their information. Well this is confusing! Still I have no list of the top WordPress plugins.

SEO 100

SEO Social Media Transparency Internet Marketing 100

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. We need to know our customers and how they access information, both business and personal. What does this mean for B2B Marketers?

B2B Marketing 100

B2B Marketing Planning Branding Brand Identity 100

B2B Marketing Traction

AUGUST 24, 2012

It was technical, it was fun, and there was clear information being shared on the Internet about how to do it. Other posts about Crossing the Chasm include New Buying Paradigm Not So New for High Tech Marketing , What Does Social Media Have to Do with Crossing the Chasm? , Here’s why. They just didn’t do much. [1]

SEO 100

SEO Tagging Marketing Websites Marketing Proposals 100

B2B Marketing Traction

DECEMBER 2, 2013

Launch a new product or service or informational website on Cyber-Monday and provide a special offer. Provide a branded promo item related to online buying (a mouse pad, a computer screen wipe, a wrist rest). Not every B2B business has an e-commerce website or is willing to discount prices. Here are six ideas: 1.

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

JANUARY 19, 2010

Part 1 : Identify where and in what format(s) your prospects like to get information, then build outstanding and valuable content in those places and formats to attract your prospects. Part 2 : Engage prospects as they follow your conversation and gather buying data, all the while measuring their activity and interest.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

JANUARY 10, 2013

It steps you through the 3 phases of the buyer cycle, TOFU, MOFU, and BOFU, and lists on the side what types of marketing activities or materials can support that buying phase. For information on these phases, see my previous blog post, You Paid for TOFU. Do You Have MOFU? )

Planning 100

Planning Inbound Marketing Marketing Plans Paid Search Agency 100

B2B Marketing Traction

MAY 6, 2013

For years I have been saying that there are many ways to market at trade shows without buying an exhibit space. They dressed up representatives in matching costumes that went with the same theme in the ad and floor tile, and the reps walked the show with handheld tablets to provide information and demos. No problem.

Trade Show 100

Trade Show B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

JANUARY 21, 2010

The process of creating and producing crafty subliminal ads that got our attention and “made us” buy in the 60s, 70s and 80s isn’t as relevant to today’s buyers who are suspicious of hidden messages, who value transparency , and who want to know and like the people in the company that is selling what they want or need.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

OCTOBER 4, 2011

You can email them more information, connect to them on social media and offer more valuable content, perhaps – at a strategic point in their buy cycle – you can call them. Again, you need great content and now a a strategy for how you’re going to connect or nurture the prospect through their buying cycle.

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

JANUARY 27, 2011

What is it about the pitch that makes us want to buy? The pitch can feed an emotional buy and lead us to act based on intuition not facts. We buy in, perhaps see a flurry of activity in advertising, search engine optimization, web site updates or whatever tactics were sold in the pitch, and we feel good. Did you buy?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Proposals PR 100

B2B Marketing Traction

MARCH 18, 2013

What importance do they place on information found on those social platforms? Use Twitter to link to your press releases, new product information, or events. You can integrate this data into your CRM system, so you begin to see any effect social media has on your prospects’ buy cycle. Survey your stakeholders.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

MARCH 13, 2012

Explain why they should buy your service and what it is instead. I like to see a separate news or media page for this kind of information, but it is acceptable way to post it on the blog as well. I like to see a separate news or media page for this kind of information, but it is acceptable way to post it on the blog as well.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

JANUARY 16, 2014

The role of the CMO has changed dramatically in the last six years as companies struggle with new buying paradigms and increased competition. Here are the top skills an effective Chief Marketing Officer must have to produce marketing results. I met with several marketing professionals last night to discuss a pending CMO search. Change Agent.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

MAY 1, 2013

They may even provide a little preliminary information about their new product before it’s launched. Where does he or she get information? .” But, they will be much better off during product launch if they make connections to industry analysts and experts early. What makes your buyer tick? What’s important to them?

Planning 100

Planning Product Buyer Personas Campaigns 100

B2B Marketing Traction

OCTOBER 17, 2011

If you understand your buyer’s buy cycle, you can calculate exactly what you need to spend in order to generate the revenues you need. If you don’t have that information, hire an expert who does. Contact us today for more information! The Science of Calculating Your Marketing Budget.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

NOVEMBER 28, 2012

Buyers want access to information when they are ready to buy. Content marketing is working. B2B Marketers are getting results by published value-add, downloadable content online. Buyers don’t want to be sold to. Search engines rank websites with quality, relevant content higher.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

MARCH 29, 2012

” He goes to the website and gets more information. At the trade show, Joe sees a brief demo of the product and asks for more information. When Joe returns to his office, the detailed information about the software application is waiting in his snail-mailbox. Joe signs up and attends the webinar. The end result?

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

MAY 11, 2015

This is something new that probably many people have noticed but just haven’t gotten around to buying for themselves. Contact us today for more information. Last week Flora Taub , my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks!

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

AUGUST 19, 2011

Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week. New Incite offers several outsource services to help – see our Outsource Social Media Services page for more information. Not reaching your social media marketing goals?

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

APRIL 28, 2014

SlideShare has exploded because people find it easier to scan through slide decks (Powerpoint presentations) to get the nugget of information they are looking for, without having to read a blog post or whitepaper or sit through a tedious video. Too many companies keep all marketing information limited to product and service details.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 23, 2010

Buyers have changed the way they buy. With the Internet the way in which people buy has radically changed. The venue has changed – buyers don’t have to be in the same room or on the phone with a seller to get the information they need for their purchase decision. Sellers have to change the way they sell. Buyers Rule.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

MAY 18, 2011

Today quality online content is a good way to attract qualified buyers who need information about certain problems, solutions and products. ” The lighting company might also provide information on its recommended 7-step process for planning a lighting upgrade – the “What?

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

APRIL 30, 2014

Customers want to feel valued when they are in their buying process as well as when they use a product or service. Analytics help show customer behavior, and combining data from multiple sources can help the CMO unearth information and insights that the customer may not even recognize – they don’t know what they don’t know.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

APRIL 13, 2015

People want information when they are ready to buy, not when you want to sell. Our prospects’ email inboxes are overflowing with spam. eNewsletters are an intrusive, push marketing tactic. Unless they’re good! Read my blog posts on eNewsletters for tips on how to improve yours.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

FEBRUARY 3, 2010

In addition, we need to filter the volumes of information available to us online, so that we can feed our customers, clients, and followers with relevant information. and we need to provide consistent brand images and messaging. Note that you can set your alerts to email you as they occur, daily or weekly.

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

FEBRUARY 3, 2010

In addition, we need to filter the volumes of information available to us online, so that we can feed our customers, clients, and followers with relevant information. and we need to provide consistent brand images and messaging. Note that you can set your alerts to email you as they occur, daily or weekly.

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

OCTOBER 8, 2012

The scope of your marketing activity will depends upon your budget (how much “gas” can you buy to fuel marketing?), New Incite creates strategic marketing plans with detailed marketing tactics, marketing measurements and metrics, and budget information. If so, what do you do to determine the right mix of marketing staff?

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

MARCH 26, 2010

People buy from people they know, like and trust. Twitter extends your reach and puts you in front of prospects with value-add statements that support their buying cycle on a regular basis. Twitter extends your reach and puts you in front of prospects with value-add statements that support their buying cycle on a regular basis.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

JANUARY 5, 2012

The way people buy has changed forever. Results and information must be analyzed and interpreted, and the closer to the customer or prospect the better. B2B CMOs must break out of the marketing silo (ivory tower?) and lead , among other things. That means new roles and challenges for CMOs.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

NOVEMBER 12, 2010

Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? They will like you more for the effort and you will get information you may not have known before. It happens all the time. You’ll be surprised.

Service 100

Service Analysis Class Education 100