Martech

MARCH 1, 2024

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase.

Tactics 133

Tactics Work Management B2B Marketing Marketing Management 133

Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Offer expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Vision Edge Marketing

APRIL 9, 2024

It is a proactive strategy aimed at ensuring customers achieve their desired outcomes while using your product or service. For B2B companies who desire to acquire and gain market share and category ownership , and to build customer trust and customer loyalty , customer-centricity is paramount. They are all about making the number.

Design 226

Design Terms and Conditions Work Management Customer Satisfaction 226

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 241

Enterprise Management Allocation Customer Satisfaction Lead Ranking 241

Vision Edge Marketing

JANUARY 30, 2024

Evolving Customer Needs and Foster Loyalty : In his book, The Practice of Management , Peter Drucker declares there is only one purpose of a business: to create a customer. This ensures that your products and services remain relevant and competitive in the market. On the flip side, customer churn can be particularly costly.

Work Management 234

Work Management Marketing Management Marketing & Strategy Planning 234

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook. They gain hands-on practice with your product or service and get hooked at the outset. Sections: What is it?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Madison Logic

MAY 15, 2024

As customers use the product in more advanced ways, you can expand their usage to ensure they get as many benefits from it as possible. Knowing what customers are researching in terms of competitors indicates that you may need to revisit your product roadmap so you can serve your customers’ needs.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

ClickDimensions

FEBRUARY 28, 2023

This in turn can then open up opportunities to cross sell and/or renew contracts, but more about that later. “Simply listening to your customers drives powerful results that will transform your business.” This seals the deal, and you buy the washing machine.

Lead Ranking 98

Lead Ranking Cross-Selling SMB Trigger Marketing 98

Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Offer expansion. Company transformation. Market expansion.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

Martech

JANUARY 11, 2024

In the first article of this three-part series, we looked at the importance of data in making customers aware of our products and services and educating them on our key points of differentiation. Provide concise yet compelling product information to empower customers to make informed choices. Improved customer satisfaction and loyalty.

Purchase 96

Purchase Marketing AI Optimization Customer Satisfaction 96

Zoominfo

JULY 13, 2023

By focusing on the right metrics — such as customer loyalty ranking — sales managers can identify areas for improvement and take appropriate action. Here are some specific plays to try out: Cross-sell targeting , web visit upsell , and product feature announcement. Measuring progress.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Marketing Insider Group

JULY 1, 2020

of companies report a gap in penetrating new business units or cross-selling/upselling. Backed by stories, the purchasing manager decided it was time to reconsider buying habits. Articles were created in real-time for selling conversations rather than to gain brand awareness. According to CSO Insights, 54.9%

Ideal Customer Profiles 303

Ideal Customer Profiles Work Management Planning Paid Search Agency 303

Vision Edge Marketing

JUNE 6, 2023

Furthermore, the CGO is typically responsible for a broader range of growth initiatives, including new product development , market expansion, and customer acquisition, whereas the CSO is primarily focused on developing and executing the strategic plan of the organization. Now let’s compare and contrast the roles of CGOs and CMOs.

Touchpoints 186

Touchpoints CMO Work Management Cross-Selling 186

Top Rank Marketing

OCTOBER 19, 2023

Let’s face it, B2B buyers expect more from the brands they buy from and to meet those expectations, business marketers must embrace a more customer-centric approach to all things B2B marketing. It demands that the customer is the focal point of all decisions to create satisfaction and loyalty. Happy customers = more revenue.

Rules 131

Rules B2B Marketing Work Management Customer Satisfaction 131

Marketing Insider Group

MAY 11, 2021

If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. Cluster modeling allows you to target specific personas or demographics based on behavior data, past product purchases, or brand engagement. This is useful for upselling and cross-selling to current customers.

Lead Ranking 343

Lead Ranking Analytics Marketing AI Marketing Budget 343

Zoominfo

JANUARY 15, 2021

Sales professionals also need access to extensive intelligence such as buying signals, reporting structures, and tech stacks. When sales teams adapt lead intelligence to selling strategies, they gain better perspectives of ideal target customers. It’s easier to buy into an offer when it’s exactly what you’re looking for.

Top of Funnel 207

Top of Funnel Sales Qualified Leads Sales Cycle Cross-Selling 207

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. Webinars are a great way to inform, engage, and sell your brand to your audience. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. However, where do you start?

Webinar Metrics 335

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 335

SalesIntel

MAY 13, 2024

But instead of being excited about your product, they seem guarded, uninterested. This scenario is all too common in B2B sales, where complex solutions and lengthy buying cycles can lead to frustrating interactions. What is B2B Selling Experience? Decision-Making: B2B buying involves multiple decision-makers.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

Zoominfo

MAY 20, 2021

These early-stage emails should provide more information about your product or service. Building trust is essential to convincing customers to buy more than once. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. Stage 2: New Paying Customers.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Vision Edge Marketing

OCTOBER 10, 2023

They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Here are three data points on why process management matters.

Process 233

Process Optimization Work Management Marketing Management 233

Scoop.it

DECEMBER 8, 2022

Focus on selling instead of providing value. For many businesses, having a customer buying again often requires upselling or cross selling other products or services. Instead of providing the best answer to a customer ticket or doing their best to resolve an issue, they focus on selling more products and services.

Cross-Selling 90

Cross-Selling Marketing & Strategy Loyalty Lead Scoring 90

NuSpark Consulting

MAY 4, 2023

The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. Search retargeting: Target users who have searched for specific keywords related to your products or services on search engines.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Upselling is when a seller encourages a customer to buy a more expensive version of a product or service than they originally intended. This builds trust, which lays the foundation for a long-term relationship and customer loyalty. Instead of selling just one training session, I have the potential to sell four.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

SmartBug Media

FEBRUARY 14, 2023

In a perfect world for e-commerce businesses, the process a shopper goes through to find a brand’s product or service would be very simple: The shopper searches Google, finds a brand’s website, selects a product from a page, heads straight to the shopping cart, and completes the purchase at checkout.

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

Heinz Marketing

MARCH 10, 2021

If you are selling a product or a service, make sure it is user-friendly. Make their entire buying experience seamless. Customer Loyalty. But Costco’s consistent profitability is directly related to its customer loyalty. Identify your target market, define your buying committee and their personas.

B2B Marketing 137

B2B Marketing B2B Ideal Customer Profiles Cross-Selling 137

BenchmarkONE

DECEMBER 28, 2022

If you’ve ever shopped on Amazon, noticed a suggestion for a more expensive version of a product in your cart, and then replaced your cart item with the more expensive version, congratulations. What Is The Difference Between Upselling And Cross-Selling? Some businesses use bundling as a cross-selling strategy.

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

SendX

MAY 13, 2021

These are 5 of the key areas where SMS and email marketing can work together to take advantage of their unique benefits: SMS and Email Marketing Newsletters Newsletters sharing news and updates about your business and related topics are an effective way to keep customers engaged even when they are not buying or browsing.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

These are 5 of the key areas where SMS and email marketing can work together to take advantage of their unique benefits: SMS and Email Marketing Newsletters Newsletters sharing news and updates about your business and related topics are an effective way to keep customers engaged even when they are not buying or browsing.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Zoominfo

DECEMBER 21, 2020

The other quadrants include customer loyalty , offer expansion , and company transformation. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. Expansion by finding new customers for an existing product.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Rev

JANUARY 11, 2023

What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you? By creating a dynamic ideal customer profile (ICP) that doesn’t just look at demographics or firmographics but also data that shows the behaviors companies display when they are ready to buy.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Martech

APRIL 24, 2023

He assured me this guy would make my car buying easy and painless. Still, while the initial buying experience was painless, the service and delivery itself were a disaster, ensuring that the next round of car buying would be much different. If I were going to use a broker, it would not be the one I used for that purchase.

Ad brokers 110

Ad brokers Brand Identity Branding Marketing Budget 110

SmartBug Media

MARCH 4, 2024

Look at purchase frequency: Analyze how often customers make purchases and identify trends in their buying behavior. Identify cross-selling opportunities: Analyze which products or services are often purchased together, and use this information to create cross-selling campaigns.

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

Sharpspring

JULY 31, 2017

You decide it’s time to buy a brand new, state-of-the-art TV. You walk into Sears, ready to buy. Most likely, a friendly salesperson will walk you through the entire buying process. Imagine buying that TV now. Customer loyalty is a lost art of marketing, rediscovered. What Is Customer Loyalty?

Marketing Automation Services 60

Marketing Automation Services Loyalty Marketing Automation Automation 60

Salesforce Marketing Cloud

JUNE 8, 2022

Safety in field service is paramount and transcends industries,” said Shilpa Ramaswamy, senior director, product management, Salesforce Field Service. Drive business with productivity. Businesses that focus on safety are more productive and profitable. Build customer loyalty with digital self-service. Read the article.

Work Management 98

Work Management Service Cross-Selling Customer Satisfaction 98

Huptech Web

APRIL 30, 2024

How can you make your product unique to your customer? Repeat purchasing refers to the behavior of customers who buy the same product or service multiple times or at least 2 times over a time frame. Over time, they buy additional items, such as breakfast sandwiches and specialty seasonal drinks. So what’s the plan?

Purchase 52

Purchase Examples Lead Ranking Click Rate 52

Outgrow

FEBRUARY 12, 2023

Create Personalized Product Recommendations The solution to eliminating your customer’s boredom is to make your product pages more interactive and personalized. When you do that you not only retain their interest throughout the buying process but also encourage a faster checkout. Let’s consider some examples to understand this.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Huptech Web

APRIL 1, 2024

They find products they love. They repeat the process, purchasing more products. A standard confirmation page might seem sufficient, but it could mean missing out on; More sales Feedback through surveys or reviews Word-of-mouth marketing tactics Increasing average order value and profits Long-term customer loyalty and repeat business.

Order 52

Order Optimization Loyalty Lead Scoring 52