ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

DECEMBER 1, 2022

Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express. It will allow businesses to send unlimited eGift cards from well-known vendors, paying only for the value of the cards themselves. With no contracts, subscriptions or fees, it is aimed at the SMB market.

Service 125

Service SMB Fulfillment Sample 125

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

The Point

JULY 18, 2011

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. Benefits/Applications/ROI (including case studies, if possible).

Paper 100

Paper Lead Generation Sample Lead Ranking 100

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services. Conduct a Market Analysis.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Now what? How do you promote it? Newsletter.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Zoominfo

FEBRUARY 18, 2021

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in the business world). So how can you be a business that people know, like, and trust? Propel them further down the sales funnel with white papers and webinars.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Our team can help companies of all sizes achieve their business goals.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. That is the same approach to create a sound business video content marketing strategy.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Optinmonster

FEBRUARY 15, 2024

It’s a truly overwhelming process for most small businesses. Resource Library If you’re like most businesses, your marketing resources are scattered everywhere. Your content team adds lead magnets to your blog, while Sales shares white papers via email, and Customer Success shares case studies through your help desk.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Martech

OCTOBER 24, 2022

The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.”

Digital Transformation 125

Digital Transformation Digital Asset Management Digital Experience Platform Work Management 125

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. These directories are generally best for new business websites.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

ClearVoice

FEBRUARY 3, 2021

The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. It is also the term used for marketing campaigns that target other businesses instead of consumers. Business-to-business content marketing: types of content.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Marketing Insider Group

MARCH 27, 2023

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. They keep your operations flowing and are the reason you create value-centered products or services. The exact tactics and their execution are very likely to vary depending on business type and industry.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

ClickZ

FEBRUARY 4, 2021

In a new white paper, Sellercloud notes several promising post-pandemic ecommerce trends, including consumers’ willingness to branch out into smaller marketplaces and seek out D2C options in their search for goods. Growth was driven by an omnichannel approach, with consumers using multiple channels to make purchases.

eCommerce 111

eCommerce Advertising Channels Optimization Multi-Channel 111

Marketing Insider Group

FEBRUARY 3, 2021

We focus on the quality of your content but only in order to make a significant impact on your business. For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Zoominfo

FEBRUARY 18, 2021

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in sales). So how can you be a business that people know, like, and trust? Propel them further down the sales funnel with white papers and webinars.

Business 130

Business B2B Thought Leadership Top of Funnel Conference 130

Martech

AUGUST 3, 2023

Calculating email revenue To determine how much revenue you get from your various email campaigns, list all the possible ways your business generates revenue through email. But you can come up with a reasonable estimate of your monthly revenue from each source or any others that apply to your business. Emails from lookup services.

Lead Scoring 97

Lead Scoring Lead Ranking Deliverability Ad Exchange 97

Sana Commerce

MARCH 28, 2022

Staying informed on the ever-evolving needs of the modern B2B buyer is vital for future-proofing your business. Benefit 1: Tap into more business opportunities. Attracting more clients can help boost your sales, but that’s not the only way a B2B e-commerce platform can help improve your business performance. Download for free.

Marketing Websites 98

Marketing Websites B2B Business Cross-Selling 98

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Ebooks & White Papers. Ebooks and white papers are some of the most popular forms of exclusive B2B content because they focus on statistics, outcomes, and concrete strategies. White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Zoominfo

MARCH 10, 2021

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. How Implementations Fit into An Overall CRM Business Ecosystem. trillion in new business revenues to their local economies.”.

Work Management 246

Work Management Analysis Marketing Management Cost 246

Heinz Marketing

FEBRUARY 23, 2023

The industry is heavily regulated, making it difficult to market products and services in traditional formats that other industries follow. On the other hand, the healthcare industry is rapidly evolving, and marketing teams are facing increasing pressure to demonstrate their business impact in this dynamic space.

Advertising Agencies 100

Advertising Agencies B2B Thought Leadership Lead Ranking Business 100

BOP Design

JUNE 7, 2022

B2B marketing , when done strategically, can be a significant contributor to driving revenue for your business. In this post, we take a look at 7 B2B marketing strategies you can leverage to grow your business and generate more leads. Your products or services? Notice I didn’t say “ your products and services.”

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

Hinge Marketing

MAY 23, 2016

Professional services firms have been relatively slow to adopt online lead generation techniques. It’s not surprising given that many commonly used online lead strategies such as contests or sweepstakes are simply inappropriate for many professional services firms and their clients. Hello… the world is changing! 5) Webinars.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Velocity Partners

NOVEMBER 22, 2023

They’ve been business model innovations. Uber, Airnbnb (et al) just combined them into new businesses. Into new kinds of businesses. Brands whose disruption is based on business model innovation benefit from some powerful advantages—and a few pitfalls too. Think about it: Uber, Airbnb, Peloton, Netflix, Salesforce.

Lead Ranking 95

Lead Ranking Differentiation Work Management Marketing Management 95

Act-On

FEBRUARY 16, 2024

And here’s something else to consider: Research shows that while most businesses make sales to between 5% and 20% of new customers, they close deals with 60% to 70% of existing customers. As you work to nurture leads, consider asking for input about your products or services. Ask for feedback. They’ll have plenty of ideas!

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

ClearVoice

MARCH 15, 2023

You’re in charge of generating demand for your company’s products or services. Alternatively, you could outsource these tasks to a qualified, experienced content strategy service company. Defining content strategy services First of all, what does a content strategist do? Read on to learn more. Is it worth the cost?

Work Management 52

Work Management Marketing Management Cost Service 52

The Marketing Blender

MARCH 2, 2022

Our Services. This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. Marketing Resources: Fractional CMO services can also involve helping companies find and implement various marketing resources. See Our Work. Who We Are.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Webbiquity

MARCH 7, 2023

But more importantly, they mean you can spend more time doing what you love—delivering great results for awesome clients—and less time on business development and proposal writing. But they can stay in business. ” It may be a famous saying, but it’s a terrible business philosophy.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Trade Press Services Newsletter

SEPTEMBER 7, 2023

“It is a powerful tool that can help businesses establish their brand’s credibility, provide easy access to information, ensure a positive narrative in the media, and create a cohesive brand identity.” The content gives readers insight into your company and your products or services. Product and service information.

Press 130

Press Personalization Brand Identity Branding 130

Navigate the Channel

NOVEMBER 9, 2023

With the weather continuing to improve on a daily basis throughout much of the country, the busy season for building material companies starts now. Make creating content a priority Content creation continues to be an important way for businesses to reach out to the public right where they are at any given time.

Public Relations 65

Public Relations Social Media Paper FAQ 65

BOP Design

JANUARY 4, 2022

Your target market is looking for information about your products or services. The information they need can be a variety of things: use cases, results expected, how to leverage your services, how to explain your product’s usefulness to their internal team, etc. Sponsored White Papers Without Substance.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Marketing Insider Group

JULY 21, 2020

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI. billion in business during 2022.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Navigate the Channel

DECEMBER 7, 2023

People value the opinions of other customers no matter what the product or service, and influencers are adept at explaining the benefits of services or products in an intimate, personal, yet non-salesy manner. Leverage influencers for authentic product/service promotion. After all, who knows your company better than they do?

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337