Crimson Marketing

OCTOBER 23, 2014

Personalization, a holy grail in B2C technology marketing for some years now, is satisfying because of the benefits of monitoring, understanding and predicting an individual’s behavior. VMware’s technology simplifies IT complexity and streamlines operations helping businesses become more agile, efficient, and profitable.

B2B Marketing 100

B2B Marketing Product Digital Marketing Funnels Paid Search Agency 100

Crimson Marketing

DECEMBER 12, 2014

Email marketing is more personal. For example, you can create separate personalized campaigns for buyers in New York City and another for those in Los Angeles. These “impulse buys” spurred on by email marketing can lead to significant gains for businesses. There is no wait with email marketing. Look professional.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

AUGUST 28, 2014

of CMOs are most interested in measuring business outcomes derived from creative programs when “given a choice of 4 options regarding the most effective application for marketing analytics.” ” 39.1%

Spending 100

Spending Analytics Peer-to-peer Social Marketing 100

Crimson Marketing

APRIL 4, 2013

Business marketers need to stick to delivering a message to businesspeople within a business environment. Businesspeople always want personalized marketing. Interesting tidbit: According to Forrester, up to 90% of the purchase process is done before a prospect ever engages a sales person.

B2B Marketing 100

B2B Marketing B2B Forrester B2B Sales 100

Crimson Marketing

DECEMBER 16, 2013

Buyers are also starting to collaborate and exchange information to find the best solutions for their businesses. The buying process will become more personal, putting more pressure on the vendors to supply a positive selling experience as well as product. Putting more stress on B2B businesses to produce a great experience everytime.

Buy 100

Buy B2B Vendors Budget Programs 100

Crimson Marketing

OCTOBER 13, 2015

Funnel business: “Our whole business is essentially a giant conversion funnel,” says Scott. Say no to the CEO: Using martech “takes some of the subjectivity out of the argument,” says Scott, letting the data make the decision, instead of—for instance—the CEO’s personal opinion.

CMO 100

CMO Top of Funnel Optimization Customer Satisfaction 100

Crimson Marketing

AUGUST 7, 2014

“Big data isn’t in itself the strategy,” says Paul Alfieri, Senior VP of Marketing at marketing software company Turn, “Big data is the enabler for a much richer, more personalized (product marketing) strategy.” Turn builds software that helps marketers find, understand, and communicate with their most important audiences.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Product 100

Crimson Marketing

SEPTEMBER 24, 2015

Big Data is often hailed as the most transformative trend affecting business in the current decade. Neustar helps marketers promote their businesses and IT security professionals protect them. Few large companies can afford to miss the train, yet many are still struggling to implement the changes necessary to remain competitive.

CMO 100

CMO Organization Lead Ranking Click Rate 100

Crimson Marketing

DECEMBER 17, 2015

Participating and learning during this period was Al Campa, CMO of cloud business communications and collaboration solutions provider RingCentral, and our guest on this episode of Moneyball for Marketing. RingCentral (NYSE: RNG) is the leader in cloud business communications and collaboration solutions.

CMO 100

CMO Enterprise Management Class Marketing Management 100

Crimson Marketing

SEPTEMBER 18, 2014

Peter Isaacson is the CMO of Demandbase, a B2B marketing technology company focused on advertising and website personalization. Demandbase makes it possible for businesses to deliver personalized ads to people at specific companies across the web and tailor the messages on their website to engage and convert these companies to customers.

DemandBase 100

DemandBase CMO Marketing Management B2B Sales 100

Crimson Marketing

JULY 1, 2013

People working in the channel don’t have time – they’re just too busy. Videos help you connect to your partners by adding a personal touch to your communications. Videos will never replace the need for in person communication and contact. . Short videos are more likely to attract their attention than text.

Advertising Channels 100

Advertising Channels Video Marketing Advertising Agencies Viral Marketing 100

Crimson Marketing

AUGUST 6, 2015

The book “Big Data-Driven Business” suggests that some 90% of marketers are paralyzed by the bewildering amount of choice within the marketing technology (martech) ecosystem, while the other 10% are “using technologies to create incredible changes to the trajectories of their businesses.”

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Crimson Marketing

MARCH 12, 2015

It should come as no surprise, then, that traditional brick and mortar retail is seeking ways to evolve and keep pace with the level of service and personalization offered by online shopping. Needs determine market innovation.

Internet Marketing 100

Internet Marketing Work Management Paid Search Agency Marketing Management 100

Crimson Marketing

FEBRUARY 4, 2014

” Some of his key points include: Marketing must use the language of business, not the language of marketing, and have the right tools to earn a seat at the revenue table. The more data sources you have about who that person is, and the more ways you have to interact with them. Corporate Marketing Podcasts'

Marketo 100

Marketo Analytics CMO Marketing Automation Services 100

Crimson Marketing

SEPTEMBER 12, 2014

In order to successfully scale in this new paradigm, high growth companies must think carefully about their business processes and the infrastructure needed to support them. In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies.

CMO 100

CMO Paid Search Agency Demand Generation Top of Funnel 100

Crimson Marketing

OCTOBER 6, 2014

Today’s CMO is no longer a person who’s mastered strategy and creativity. ” On the other hand, it’s now the CIOs job to shift IT into “a business-revenue facilitator and enabler. Naturally, “most CMOs today see marketing as the natural leader of big data efforts, while most CIOs see IT in that role.”

CMO 100

CMO Advertising Agencies Budget Programs Transparency 100

Crimson Marketing

MAY 20, 2015

B2B + B2C =B2P: The new paradigm of marketing technology is actually “b2p (business to person) marketing.” 80% of prospects don’t really match the customer DNA – @JacobShama Click To Tweet.

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management Budget Programs 100

Crimson Marketing

FEBRUARY 28, 2013

On Google+, you can do research on the person who has circled you, circle them back, and (most importantly) add that person to unique circles based on how that person fits into your target market. Furthermore, B2B companies can begin to interact with that individual in other, more personal ways. Google Play.

Social Media 100

Social Media Google Media B2B 100

Crimson Marketing

OCTOBER 9, 2013

Most of you have some type of content strategy in place (60% of businesses already implemented content marketing in their overall marketing strategy), but how many of you actually understand it? As a business you want to be able to track and measure everything. ” 2. . But obviously that’s not your goal! .

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

NOVEMBER 10, 2015

The paradigm shift, says Gilad de Vries, VP of Strategy, Products and Business Intelligence for content discovery platform Outbrain, is from “push” to “pull” marketing. Together, this is radically altering the go to market strategy required of brands. Gilad de Vries leads corporate development and products for Outbrain.

Lead Ranking 100

Lead Ranking Lead Scoring Banner Ads Marketing & Strategy 100

Crimson Marketing

OCTOBER 8, 2013

Most of you have some type of content strategy in place (60% of businesses already implemented content marketing in their overall marketing strategy), but how many of you actually understand it? As a business you want to be able to track and measure everything. ” 2. . But obviously that’s not your goal! .

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Crimson Marketing

JULY 30, 2013

If a conflict arises, handle it personally and professionally. For example, if you’re a green business but do not have an internal recycling policy, your message is broken. Tapping into these basic human needs of communication can create a powerful message for your business. You want to be a part of that excitement. .

Work Management 100

Work Management Verticals Marketing Management Social Media 100

Crimson Marketing

OCTOBER 27, 2014

Sixty-six percent of the participants in our study also stimulate major business development within their organizations. Visible Experts produce inbound leads for their firms by boosting their personal visibility through speaking arrangements, writing, and an expanded online presence. How do they do it?

Lead Ranking 100

Lead Ranking Lead Scoring Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

SEPTEMBER 17, 2013

Just by creating a profile, you are already on your way to establishing yourself within the number one network where business professionals interact to find employees, contractors, and partners. This results in higher conversions and adds personal touch to your communication. Use Inmail to target and contact leads. Social Media B2B ).

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

OCTOBER 14, 2014

it will be harder to get your content in front of new prospects and customers for your business. And the trust not only creates loyalty, but a consistent army of personal marketers for your brand. Russel Cooke is a Customer Relationship Management specialist and a business writer. Follow him on Twitter @RusselCooke2.

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

Crimson Marketing

JANUARY 27, 2015

He helped bring IBM’s first personal computers to market, he was part of the company’s first mobile computing team, and he was lead product architect of the team that defined, developed and launched the successful ThinkPad brand. Before joining Toshiba Global Commerce Solutions in 2012, Leo worked for IBM for nearly 33 years.

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Crimson Marketing

OCTOBER 24, 2013

Completely unbeknownst to you, he’s also managed to relate this story to his typically boring business presentations. Make your message personal by asking for customer testimonials. Turns out, he’s telling the most fascinating story about a cave diving experience on a family vacation and you find yourself riveted.

Product 100

Product Marketing Management Buy Studies 100

Crimson Marketing

JULY 23, 2015

For example, while an ad might be for the purpose of generating awareness, it can also have a call to action that leads to a personalized landing page in the marketing automation system. Sales and Marketing coordinate more and work better together to realize real business growth.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

JANUARY 23, 2015

Your followers aren’t necessarily engaging with your brand, and your likes most likely aren’t bringing in new business. The problem is Google and other search engines are moving more and more towards personalized search results. The truth is these metrics have no affect on your marketing ROI. 4 page views or more)?

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

MARCH 16, 2015

The traditional business model typified by retail is facing an increasingly embattled existence. Whether retailers view mobile as an existential threat or as an opportunity, consumers expect shopping to be a highly personalized and seamlessly consistent omni-channel experience. Clicks are beating bricks with “Endless Aisles.”.

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Crimson Marketing

JULY 15, 2014

Companies like AgilOne are serving as a “data scientist in the cloud” for brands, providing a means to uncover specific buyer personas, integrate demographic data with behavioral records and empower marketers to engage buyers in an ongoing personalized dialog, rather than through single message campaigns.

CMO 100

CMO Online Marketing Analytics Buyer Personas 100

Crimson Marketing

JULY 16, 2014

Connect the dots: Matt discusses the art and science of collecting marketing intelligence on buyers from online and offline sources and constructing online personas, without using personally identifiable information. Matt holds a MBA from the Harvard Business School and a B.A. in Economics and Computer Science from Yale University. .

Doubleclick 100

Doubleclick Google SEM Ad Building 100

Crimson Marketing

JUNE 12, 2015

The secrets to successful personal relationships can also be applied to maintaining successful business relationships. Relationship success isn’t just for finding and keeping your significant other and making it down the aisle. And there’s no stronger potential “couple” than Sales and Marketing. .

Paid Search Agency 100

Paid Search Agency Transparency Trust Marketing Interactive Marketing 100

Crimson Marketing

NOVEMBER 6, 2014

Improvements to business and marketing solutions are directly correlated to how your company manages digital marketing technologies and integrates marketing intelligence produced from multiplying buyer touch-points. 42% have a greater business impact. 42% have a greater business impact. 50% create more relevant engagements.

CMO 100

CMO Marketing Management Correlation Marketing & Strategy 100