Anything Goes Marketing

MARCH 9, 2008

You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). Here's the truth - the blogletter will be arriving very soon and will revolutionize the way some companies can create and execute an email newsletter or any email campaign. Other advantages?

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Anything Goes Marketing

JANUARY 26, 2010

Because the process is automated, with marketing automation, you just need to define your list criteria and business rules once and the program manages the rest for you. For example, if you’re sending a newsletter, you may have a corporate email address such as newsletter@company.com as the address the newsletter is coming from.

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Anything Goes Marketing

SEPTEMBER 6, 2006

He has also started an email newsletter by capturing email addresses. People forward his newsletters on to others and so on. Tags: business blog search. Darren also suggests to write about items that incorporate keywords that are highly searched on (interesting because Hitail argues counter to this).

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Anything Goes Marketing

SEPTEMBER 20, 2006

You know the ins and outs of blogging and you think that you can help businesses setup their own blogs - think again. If you're looking for a good resource on how to align your expertise with your potential clients, sign up for the weekly newsletter on Rain Today. Tags: business blog. It seems easy, right?

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Anything Goes Marketing

SEPTEMBER 25, 2007

Sign up for our monthly newsletter! If the email was forwarded on, and another person viewed the white paper, they can now easily click on the newsletter sign up link and add their email to your list. You can make this email more interactive by using dynamic content based on the subject matter of the email.

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Anything Goes Marketing

DECEMBER 12, 2006

A very good newsletter that I subscribe to is the ROI Revolution News that is created by Google to promote its services - specifically Google Analytics. The format of this e-newsletter is interesting as instead of pushing people from an email to a regular web page, it takes people to the ROI Revolution blog. Until next time, Chad H.

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Anything Goes Marketing

FEBRUARY 25, 2007

If you read Anne Holland's weekly email newsletter, you will typically hear her preaching to e-marketers to TEST, TEST, TEST. He is correct that you really need to dive deeper into who is responding to your email newsletter or whitepaper download. Which business groups are they? - What business titles are responding?

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Anything Goes Marketing

MARCH 7, 2007

It's fairly logical that proactively calling someone will generate more business then just sitting on your ass. In this way, sales can focus on those prospects that are genuinely interested in your business. Wow, that's groundbreaking there. Cold Calling Works. I don't even know where to start on this one. This is crucial.

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Anything Goes Marketing

MARCH 24, 2009

Over Me SiriusDecisions , a leading source for business-to-business sales and marketing best-practice research and data, recently indicated that while the sales team may be suffering, best in class companies are repositioning their marketing strategies and tactics to help them out. Come Together.

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Anything Goes Marketing

SEPTEMBER 6, 2006

This is no different from a marketer saying "Where am I going to get quality content for our email newsletter." Tags: business blog lead generation blogging. You may be saying to yourself, what should I blog about today?

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Anything Goes Marketing

JULY 23, 2006

Here are some simple ways to use or re-use your demos: Include the link to the demo in all employee signatures, on all confirmation pages, on your newsletter, on your company blog (if applicable), on all printed and online material (even business cards), and on all landing pages - everywhere!

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Anything Goes Marketing

NOVEMBER 27, 2006

RSS Feeds Feed Advisor : If you're looking for web feeds to add to your website, newsletter blog or just for your personal research, consider checking this site out. General Marketing Tools Give to Get Marketing Calculators : Includes calculators for small businesses to calculate ROI, marketing results, and website visitor value.

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Anything Goes Marketing

JULY 18, 2007

If you think waaaaay back, there was a time when all newsletters and white papers were sent by mail. Automation of Direct Mail is the Key If you're a smaller business and you get minimal leads, this is typically a non-issue. I like to read a white paper on actual paper! I actually remember those days (hey - it was only a decade ago).

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Anything Goes Marketing

APRIL 21, 2010

Overall, I’ve always felt that they cared about my business when I interacted with them which is more than I can say for the other “big 3”. In addition, Wind could consider sending an additional monthly e-newsletter. There is an opportunity to drive people to new blog posts or promote any new features within this transactional email.

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Anything Goes Marketing

APRIL 7, 2010

Here are a few campaign ideas to consider when thinking about providing relevant and engaging content via email: Email newsletters. It all depends on your type of business but I’m sure there are not many companies that couldn’t improve in this area. This tried and true communication piece will work as long as the content is good (i.e.

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Anything Goes Marketing

JANUARY 25, 2007

Just because you are targeting a business, does it need to be all about newsletters and white papers? The goal is to entertain while demonstrating their understanding of what their target audience goes through in their day to day business functions. It's Time to get Interactive. PPPS: If you've tried a viral campaign.

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Anything Goes Marketing

MARCH 18, 2007

Therefore a phone number may not be needed if someone is registering to receive your newsletter. Would you ask them about the key aspects of their business and what their annual revenue is? All that may be needed is an email address. The other item to keep in mind is to look at leads as if you were applying for a job.

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Anything Goes Marketing

OCTOBER 29, 2006

Links to the most recent newsletter, products, press releases, white papers, webcasts, events etc. PS - my wife and I just bought a place in Toronto so we've been busy with that. It could be something like the following: New to Anything Goes Marketing ? Thanks for subscribing! Try this out and see how it works. Until next time, Chad H.

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