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Five Tips for Creating Landing Pages That Convert

Webbiquity

But when you’re running a Google Ads campaign or social media ad—that is, when you are actually paying directly to drive traffic to your website—you’ll want the user to hit a specific landing page. To maximize the return on your paid advertising campaign spend, you’ll need a properly structured and optimized landing page.

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How to Create a Newsletter Landing Page

ConvertKit

The best way to keep your brand top-of-mind is to start an email newsletter. By starting an email newsletter, you’ll have an opportunity to connect with your subscribers on a consistent basis with personalized, educational content. The benefits of creating a newsletter landing page.

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How to Use Click Tracking to Optimize Your Landing Pages

Unbounce

Click tracking can bridge the gap between your landing page and your visitors to uncover how they navigate your site (and what you can do to optimize their experience). Click tracking is a metric that tracks the number of clicks that happen on your landing pages, apps, and emails. What Is Click Tracking?

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Fire Up Demand Gen and Sales: Best Practices for SaaS Landing Pages 2024

FunnelEnvy

As global unrest and economic uncertainty persist, belts are tightening in most business sectors. High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Effective landing pages take time to optimize.

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Optimizing Your B2B Landing Page Flow

FunnelEnvy

You already know landing pages matter. The key to a successful landing page is giving page visitors what they want while also having them take desired actions that move them through your funnel. What happens before and after a user visits your landing page? Click To Tweet.

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The best landing page design tests to boost conversions

FunnelEnvy

But when it comes to designing your landing page, there’s a rare path to certainty: testing different options with real traffic to see which page visitors prefer. The accuracy of your testing will determine how helpful your landing page data is for achieving business goals. Address the visitor directly.

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Generate More Leads With These 3 White Paper Landing Page Examples

Unbounce

White papers are content marketing powerhouses for business-to-business (B2B) companies. If your landing page can’t convince them to fill out your download form, your hard work will go to waste. So how can you build a white landing page that gets people downloading? What does this landing page get right?