Content Standard

FEBRUARY 22, 2017

Digital marketing for retail brands is about as close to the Wild West as it gets. From their humble beginnings in catalogs and coupon clippers, many retail-marketing teams have grown into juggernauts of efficiency. But far too often, these are the starts of trends that lead to crises for retail marketers.

Mobile Marketing 46

Mobile Marketing Newsletter Planning Mobile Advertising 46

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. But promoting niche businesses can actually be more fun and rewarding than well-known ventures. Choose Advertising Platforms Wisely. Don’t Forget Offline Marketing.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Advertising Agencies Business 113

Contently

MARCH 21, 2017

While the internet has made it possible for brands to reach consumers just about anywhere there’s a Wi-Fi connection, much of the advertising industry still seems to take a U.S.-centric centric approach to marketing coverage. So is weighing JLL’s marketing agenda against audience demand.

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Contently

OCTOBER 6, 2016

Web advertising is beset with problems. For digital platforms that lean heavily on advertising technology for revenue, the frustration is palpable. BuzzFeed, meanwhile, relies entirely on native advertising produced in-house. He thinks a change in the way publishers approach advertising technology is long overdue.

Paid Search Agency 167

Paid Search Agency Ads Advertising Agencies Mobile Advertising 167

SnapApp

DECEMBER 18, 2012

Mobile marketing is expanding over leaps and bounds with smartphone capabilities continually improving. There are more ways than ever to bring your business to consumers over their mobile devices. billion mobile users in the world, according to Smart Insights Statistics , this could be a huge potential customer pool.

Mobile Marketing 48

Mobile Marketing SMS Mobile Advertising Gartner 48

ViewPoint

MARCH 19, 2015

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” A sales, marketing and customer experience expert, Ginger shares her perspective on current and future marketing trends.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? That’s what many businesses are asking. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. Disruption isn’t new, just more intense, and that sets the course for rethinking marketing. Quick Takeaways.

Paid Content 279

Paid Content Ad Frequency Paid Search Agency Marketing Budget 279

ViewPoint

MAY 10, 2012

Christopher is an award-winning business writer and editor based in New York City. He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris is an award-winning business writer and editor based in New York City. He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

AdSquare Audiences in Motion

NOVEMBER 29, 2018

Mobile Marketing Magazine: “Talking programmatic with…adsquare” The interview with David Fieldhouse, adsquare’s General Manager US & UK was taken by David Murphy and originally published on Mobile Marketing Magazine Mobile Marketing Magazine: So Dave, adsquare is a data business.

Mobile Advertising 40

Mobile Advertising Bundling Advertising Agencies Transparency 40

Directive Agency

APRIL 25, 2019

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Keep up-to-date on the latest news, trends and recent developments in the vast world of B2B digital marketing. Why Should B2B Marketers Care? Martin Swant. Erin Carson.

B2B Marketing 101

B2B Marketing Trends Paid Search Agency Advertising Agencies 101

Outbrain

JULY 8, 2018

And when you think that native advertising is actually a combination of advertising AND content, you get a sense of just how powerful native ads can be for travel brands and service providers. You don’t have to be an airline or hotel chain to leverage your brand with native advertising. Mobile: Where Travel is Happening.

Paid Search Agency 46

Paid Search Agency Ads Mobile Advertising Brand Identity 46

The Lead Agency

JANUARY 12, 2021

It would come as no surprise to marketers and non-marketers alike, that QR codes have been a notable part of 2020 as the coronavirus pandemic caused a world-wide health scare that prompted a mandatory check-in policy across Australia. So, in the B2C marketing world, QR codes are becoming commonly adopted, but what about B2B?

B2B 87

B2B Marketing Analytics Tools Advertising Agencies Paid Search Agency 87

Hubspot

MARCH 5, 2020

Despite all the 5G hype, you might still be asking yourself, "What the heck is 5G and how will it impact my business?". While wireless networks of the past could only really power mobile devices up to the size of a tablet, 5G will be strong enough and fast enough to smoothly power computers, televisions, and even smart devices.

Marketing AI 100

Marketing AI Paid Search Agency Ad Frequency Cable 100

Parse.ly

JANUARY 22, 2019

Maybe the traditional publishing world can learn something from these marketers (and one pretty radical publisher) when it comes to connecting with an audience. Data and market research are important for understanding audience behavior, but so is getting feedback directly from real people. Imagine such a world! Big ideas for 2019.

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

FMG Suite

JANUARY 26, 2022

As 2022 gets underway, as a financial service professional, you may be wondering what you can do to improve your marketing this year. Here are 50 different ways to take your marketing to the next level. Use pre-made webinars provided with your marketing suite. Make sure that your website is “ Mobile Responsive.”.

Resources 52

Resources Webinar Metrics Marketing & Strategy Marketing Strategy 52

Digilant

MAY 7, 2019

Consumer packaged goods (CPG) companies have had some of the most iconic advertisements of all time (think: the Oscar Mayer jingle, Dos Equis’ “The Most Interesting Man in the World” campaign and Dove’s body positivity campaigns ). For decades, legacy CPG brands were the only brands that could afford to invest in expensive TV advertising.

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

AdSquare Audiences in Motion

MARCH 27, 2019

The article was first published on Mobile Marketing Magazine Photo by Howard Lawrence B on Unsplash The huge shift in advertising budgets over the last two decades to ‘digital’ has in large part been due to the granular measurement opportunities open to clients. Precise data will be crucial to this eco-system?—?particularly

Advertising Agencies 40

Advertising Agencies Mobile Advertising Paid Search Agency Marketing Management 40

Hubspot

MARCH 1, 2015

These apps have traditionally been ad-free, but as the market matures, many founders are looking for ways to bring in revenue and increase the functionality and use of their app. They are looking to advertisers to fund this growth. while in South Africa, the share of mobile internet users who are active on WhatsApp is 78%.

Mobile Marketing 28

Mobile Marketing Advertising Agencies Paid Search Agency Mobile Advertising 28

Marketing Insider Group

OCTOBER 24, 2013

This week I presented at the BtoB Magazine’s Digital Live conference in New York. The topic was the future of content marketing. And I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself. Content Marketing'

BtoB 100

BtoB Trends Advertising Agencies Content Marketing 100

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Martech Advisor

MARCH 22, 2020

Inbound Vs Outbound marketing channels differ in their approach and goals. While each channel offers uniquely to marketing objectives of brand awareness, lead generation and sales conversions, it is important to know which channel is most effective for your line of business. What is Inbound Marketing? Table of Contents.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

LeadSquared

APRIL 3, 2017

We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. These ads run on both desktops and mobiles. There are other things to take care of.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

seo.co

AUGUST 20, 2020

If you’ve spent any time reading about online marketing, you’ve likely seen the acronym “SERP,” or heard references to it in the context of search engine optimization (SEO). Millions of people browse SERPs each day, so SERPs function much like a newspaper or a magazine; advertisers can pay money to get readers’ attention.

SERP 111

SERP Paid Content PPC Cost Per Click 111

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Martech Advisor

OCTOBER 1, 2019

Historically, aviation brands have used out-of-home (OOH) advertising as an upper-funnel tactic. OOH advertising is experiencing a resurgence across industries, and aviation is no exception. While aviation brands invest in OOH, most prioritize digital advertising. Then, retarget the exposed audience with digital advertising.

Mobile Advertising 55

Mobile Advertising Brand Identity Branding Funnel Advertising 55

ViewPoint

DECEMBER 17, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before.

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

Digilant

MAY 7, 2019

Consumer packaged goods (CPG) companies have had some of the most iconic advertisements of all time (think: the Oscar Mayer jingle, Dos Equis’ “The Most Interesting Man in the World” campaign and Dove’s body positivity campaigns ). For decades, legacy CPG brands were the only brands that could afford to invest in expensive TV advertising.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

Consumer packaged goods (CPG) companies have had some of the most iconic advertisements of all time (think: the Oscar Mayer jingle, Dos Equis’ “The Most Interesting Man in the World” campaign and Dove’s body positivity campaigns ). For decades, legacy CPG brands were the only brands that could afford to invest in expensive TV advertising.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Contently

APRIL 23, 2020

Over the past month, the phrase I’ve come to loathe the most is “business as usual.” As marketers, our top priority right now should be helping our audience overcome the challenges they face. As a marketer, think of yourself as in public service. We try to drown our business anxiety in hyperactivity.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

chiefmartech

AUGUST 25, 2018

This article was co-written with Anand Thaker , my collaborator on the marketing technology landscape. Magazine’s annual list of the 5,000 fastest growing companies in the U.S., Out of those 5,000, 2.64% of them are martech companies that appeared on this year’s marketing technology landscape , e.g., the Martech 5000.

Paid Search Agency 67

Paid Search Agency Companies Advertising Agencies Mobile Advertising 67

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 1,000: Boost a digital campaign already driving business-centric results. Jessica Best , director of data-driven marketing, Barkley .

Marketing Budget Creation 106

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 106

Martech Advisor

JANUARY 6, 2020

In this article, Wikitude Marketing Director, Paula Perrichot, outlines the necessary considerations for marketing professionals to successfully launch AR campaigns to increase brand loyalty and generate sales in 2020. Learn More: 3 Reasons Web-Based AR Should Be in Every Marketer’s Toolkit. Build a (Digital) Strategy.

Planning 72

Planning Peer-to-peer Marketing Management Marketing Analytics Tools 72

Biznology

AUGUST 8, 2016

90% of marketers say social media is important to their businesses. The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working. BARCLAY : Launched a mobile banking application called PingIt. It has improved their marketing.

Case Study 80

Case Study Case Studies Social Media Paid Content 80