Act-On

APRIL 10, 2024

eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey. Score those strong purchase indicators highly and send these white-hot leads to sales. Tyson is a small business owner.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. One Of The Best MarTech Purchases I’ve Made In My Career. No other tool will deliver the same type of ROI to your business.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Salesforce Marketing Cloud

MARCH 4, 2024

The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. People need to know the specific use cases each type of AI enables, the anticipated business outcomes, and how to design a strategic plan for AI grounded in those goals.

Work Management 116

Work Management Trends Business Forrester 116

Martech

JANUARY 3, 2024

It’s not good business to be associated with vile conspiracy theories. We don’t anticipate an immediate mass abandonment amongst social users, but rather the potential for a minimization of engagement,” said Dan Gutter, analyst for Gartner. “It Gartner consumer data shows that total ad avoidance (e.g. Get MarTech! In your inbox.

Gartner 141

Gartner Advertising Agencies Paid Search Agency Ad Exchange 141

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Gartner Disclaimer. Visit www.Gartner.com to access the full report.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

Webbiquity

NOVEMBER 29, 2022

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Train your employees.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

The ROI Guy

MAY 18, 2017

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Who’s in Charge: The Business or IT? Back in the day, technology purchase decisions were more complex and as such, IT used to own the majority of the budget and lead almost all of the decision making process.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

KoMarketing Associates

JULY 14, 2021

As business rebounds, marketers need analytics and attribution software to connect the dots between marketing actions and revenue. Out of those who dropped their martech budget, 39% shifted their focus to existing vendors and internal users to further existing tool adoption strategies without having to purchase new martech.

Spending 292

Spending Budget Programs Gartner CMO 292

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. An IBM study found that chatbots can help businesses reduce their customer service costs by as much as 30%. Reducing costs is only one side of the coin.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals and challenges – every business has them. In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. In this survey, businesses prioritize acquisition and upselling, indicating their awareness of the revenue possibilities from retention.

Planning 272

Planning Lead Ranking Lead Scoring Gartner 272

Martech

APRIL 9, 2024

Here’s the scoop on our latest releases and updates — and what they can do for your business. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision.

Paid Search Agency 114

Paid Search Agency Features Personalization Ads 114

The ROI Guy

AUGUST 20, 2018

Gartner says that today’s customers are spending around two-thirds of the buying journey gathering, processing and de-conflicting information. An ever growing buying committee, an inability to differentiate look-alike options, frugality and risk aversion, are all conspiring to make purchase decisions more difficult.

Gartner 45

Gartner Tools B2B Sales Comparison 45

Heidi Cohen

JUNE 13, 2022

Understand the New B2B Purchase Process & what it means for your business & customers. The post The New B2B Purchase Process: What You Need To Know Now [Research] appeared first on Heidi Cohen. Want to improve your B2B marketing? Includes research & charts.

Purchase 70

Purchase Process Research B2B 70

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. The combined data set of three independent signals provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. Gartner Disclaimer. NEW YORK, Jan.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Vision Edge Marketing

OCTOBER 10, 2023

They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. The impact of process mapping on operational excellence and business performance is supported by robust data and research. But here’s the rub.

Process 229

Process Optimization Work Management Marketing Management 229

Martech

NOVEMBER 3, 2023

Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. One-third of consumers use app and system settings to deny data consent, per a 2023 Gartner survey. Gartner research has shown that customers who sit on the data-sharing fence can be influenced to provide more in exchange for the right value.

Cost per Acquisition 115

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 115

Act-On

FEBRUARY 16, 2024

And here’s something else to consider: Research shows that while most businesses make sales to between 5% and 20% of new customers, they close deals with 60% to 70% of existing customers. Then send targeted content to them based on the data, to encourage related purchases. Here’s a few ideas: Segmented product recommendations.

Lead Nurturing 197

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 197

Directive Agency

APRIL 21, 2023

Before advertising on directories, you need to determine if it’s the right fit for your business. Directories like Gartner Digital Markets sites (Capterra, GetApp, and Software Advice) and Clutch offer vendors the option to bid in a CPC auction to rank higher on a category page. Directories with cost-per-click (CPC) auctions.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

KoMarketing Associates

JANUARY 20, 2021

ITSMA and the ABM Leadership Alliance recently published their benchmark study on ABM for 2020, and statistics showed that in response to the pandemic, 42% of marketers have altered their business objectives for ABM. Twenty-eight percent are changing perception/strengthening reputation with targeted accounts.

Account Based Marketing 206

Account Based Marketing ABM Gartner Budget Programs 206

Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period.

Process 86

Process Top of Funnel Work Management Marketing Management 86

Martech

DECEMBER 18, 2023

AI in marketing platforms and CRMs There’s been a threefold increase in organizations piloting generative AI in the past year, per a recent Gartner survey of over 1,400 executive leaders. Many of us who have been in business for a while can validate that. Where are companies using AI the most? AI can help solve this issue.

Marketing AI 124

Marketing AI Work Management Marketing Management Automation 124

Martech

APRIL 19, 2023

Research shows that businesses make up to three billion decisions annually and a recent survey by Gartner reported that 65% of decisions are more complex (involving more stakeholders or choices) than they were two years ago. The average S&P company loses $250 million annually due to poor decision-making. Strategic intelligence.

Allocation 122

Allocation Marketing Attribution Enterprise Management Marketing AI 122

Zoominfo

MARCH 8, 2022

Let’s dive deeper into what qualifies as bad data, what it actually costs businesses, and why you should switch from poor-quality to high-quality data. What does bad data actually cost businesses? According to a Gartner survey, companies estimate that bad data costs them nearly $13 million per year. What is poor data quality?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Salesforce Marketing Cloud

JANUARY 25, 2022

Marketplaces — digital platforms that connect buyers and sellers of goods — will be one of the biggest B2B commerce trends this year, for both enterprise and small-to medium-sized businesses. Rather than relying on cold calls and emails to bring in new business, B2Bs are developing data-driven digital marketing strategies.

Trends 98

Trends B2B Business Paid Search Agency 98

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

Marketing AI 116

Marketing AI Digital Asset Management Enterprise Management Gartner 116

Martech

APRIL 16, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. Travel and hospitality is a very time-sensitive business. Real-time does not have to mean right now.

Enterprise Management 117

Enterprise Management Paid Search Agency Planning Marketing Management 117

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

ANNUITAS

NOVEMBER 15, 2021

Change in the working environment, change in the tools companies are using, and change in how buyers seek information and make purchases. Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. But sellers have been challenged to build trust through relationships.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

SalesIntel

DECEMBER 13, 2021

You may think you know everything there is to know about business-to-business (B2B) sales. 77% of B2B Buyers State Their Latest B2B Purchase Was Very Complex Or Difficult (Gartner). There Are Six Jobs Customers Must Complete to Make a B2B Purchase (Gartner). Customers Are 2.8

Gartner 92

Gartner B2B B2B Sales Conference 92

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Source: G2.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Martech

APRIL 23, 2024

Finally, scalability and personalization have become buzzwords, but you can’t accomplish either without strong analytics – and getting that has been an uphill climb for many businesses. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Webbiquity

NOVEMBER 10, 2020

.” While there’s no reason to doubt these findings, a few caveats are important to note: The relative value of user reviews versus case studies is highest for relatively simple, low-cost (under four figures per certainly, under low five-figure purchases often) SaaS products versus enterprise software. as opposed to products.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Content4Demand

AUGUST 24, 2022

Gartner says that 80% of B2B sales interactions between buyers and suppliers will be in digital channels by 2025. So digital marketing has a heavy load to carry: It’s got to persuade buyers while guiding them through the purchasing journey—with few, if any, cues to tell us where they are in their journey.

Gartner 87

Gartner Advertising Agencies Paid Search Agency B2B Sales 87

Outreach

APRIL 18, 2019

The Outreach team is excited to announce that we have been recognized as an April 2019 Gartner Peer Insights Customers’ Choice for Sales Force Automation. According to Gartner, “The Gartner Peer Insights Customers’ Choice is a recognition of vendors in this market by verified end-user professionals.” Required Disclaimer.

Gartner 40

Gartner Enterprise Management Outreach Peer-to-peer 40

Top Rank Marketing

DECEMBER 22, 2023

Harvard Business Review “Brand promises are about the brand. Marketing Dive Is Marketing Becoming More Complex? Customer promises are about the customer.

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. Business email address Subscribe Processing. EKOM also uses traffic analytics to create recommendations. Get MarTech! In your inbox.

Marketing AI 98

Marketing AI Research Digital Asset Management Enterprise Management 98

Vision Edge Marketing

DECEMBER 15, 2020

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. The increase in this trend is particularly significant as the perception and role of the salesperson in the B2B purchase process evolves.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285