Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

KoMarketing Associates

JANUARY 20, 2021

ITSMA and the ABM Leadership Alliance recently published their benchmark study on ABM for 2020, and statistics showed that in response to the pandemic, 42% of marketers have altered their business objectives for ABM. Twenty-eight percent are changing perception/strengthening reputation with targeted accounts.

Account Based Marketing 206

Account Based Marketing ABM Gartner Budget Programs 206

Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period. Who owns the platform (i.e.,

Process 106

Process Top of Funnel Work Management Marketing Management 106

Customer Experience Matrix

OCTOBER 27, 2019

SessionM/Mastercard: most CDP acquisitions have been made by companies that are not primarily marketing software vendors. The exception that proves the rule is Salesforce’s purchase of Datorama, which it uses for marketing performance measurement, not as a CDP. October 22 was a landmark day for the CDP industry.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. The combined data set of three independent signals provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. NEW YORK, Jan. NEW YORK, Jan.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Martech

DECEMBER 18, 2023

AI in marketing platforms and CRMs There’s been a threefold increase in organizations piloting generative AI in the past year, per a recent Gartner survey of over 1,400 executive leaders. Many of us who have been in business for a while can validate that. Where are companies using AI the most? AI can help solve this issue.

Marketing AI 120

Marketing AI Work Management Marketing Management Automation 120

Directive Agency

APRIL 21, 2023

Before advertising on directories, you need to determine if it’s the right fit for your business. Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. For example, suppose a newer vendor has a sales-led motion (i.e.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Source: G2.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Vision Edge Marketing

DECEMBER 15, 2020

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”.

Peer-to-peer 286

Peer-to-peer Buy Sales Cycle B2B Sales 286

ANNUITAS

NOVEMBER 15, 2021

Change in the working environment, change in the tools companies are using, and change in how buyers seek information and make purchases. Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. But sellers have been challenged to build trust through relationships.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Content4Demand

AUGUST 24, 2022

Gartner says that 80% of B2B sales interactions between buyers and suppliers will be in digital channels by 2025. So digital marketing has a heavy load to carry: It’s got to persuade buyers while guiding them through the purchasing journey—with few, if any, cues to tell us where they are in their journey.

Gartner 87

Gartner Advertising Agencies Paid Search Agency B2B Sales 87

Only B2B

FEBRUARY 11, 2024

With the market becoming saturated with businesses, attracting the right buyers requires precise targeting. This begs the question: what type of intent data works best for growing your business? Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Martech

JULY 16, 2021

We hear a lot about how dramatically the pandemic has affected consumer purchasing behavior, but the business-to-business side of buying is less frequently discussed. Its survey showed that 80% of business buyers expect to conduct more business online after the pandemic as compared to before.

Account Based Marketing 134

Account Based Marketing Work Management Marketing Management ABM 134

Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Gartner’s depiction of the customer journey. The COVID-19 pandemic raised the stakes. Get MarTech!

Touchpoints 98

Touchpoints Gartner Word of Mouth Loyalty 98

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Instead, B2B transactions often involve entire teams or groups, each member potentially influencing the purchase decision-making process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Instead, B2B transactions often involve entire teams or groups, each member potentially influencing the purchase decision-making process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Outreach

APRIL 18, 2019

The Outreach team is excited to announce that we have been recognized as an April 2019 Gartner Peer Insights Customers’ Choice for Sales Force Automation. According to Gartner, “The Gartner Peer Insights Customers’ Choice is a recognition of vendors in this market by verified end-user professionals.” 5/5 for Outreach.

Gartner 40

Gartner Enterprise Management Outreach Peer-to-peer 40

Martech

NOVEMBER 1, 2022

While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Do we believe those projects would have had better success if they’d only purchased more technology? Marketers are not product managers.

Work Management 111

Work Management Marketing Management Marketing Budget Budget Programs 111

Binary Demand

FEBRUARY 23, 2024

At the heart of it, two substantial forces come into play: The changing B2B buyer behavior An essential element of the contemporary buyer’s journey involves the increasing prevalence of buying groups and committees, encompassing multiple members from various departments within a business. 67% of the buyer journey happens on digital channels.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

AUGUST 24, 2021

What you can do is not over-promise; you can be transparent about possible problems; and you can let B2C purchasers track their packages. But one finding stood out as a surprise — the business inbox tends to automatically invite a negative experience. “What can I do about it?” might be the reasonable response from a marketer.

Enterprise Management 88

Enterprise Management Gartner Marketing Management Ideal Customer Profiles 88

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

PureB2B

JUNE 23, 2022

The increase in remote and hybrid working has acted as a catalyst for the digital transformation that was already well underway, requiring B2B vendors to adapt how they communicate with their potential buyers. But at the end of the day, the only types of buyers that really matter are the ones relevant to your business.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

Zoominfo

JULY 5, 2022

leads, accounts, or contacts) Features to enable faster response times Intelligent routing along with reliable and complete business data enables faster speed-to-lead response times. A recent Gartner survey showed that buyers involved in complex solutions purchases spend only 17% of their time interacting with sales teams.

Work Management 130

Work Management Marketing Analytics Tools Lead Scoring Lead Ranking 130

SalesIntel

FEBRUARY 26, 2024

Gartner reports upwards of 70% of B2B decision-makers are willing to purchase without speaking to a representative. First, let’s understand where the change is and how this impacting both B2B consumers and vendors. Yet, not every business is suited to a PLG motion. This new path has quickly become the preferred journey.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

SalesIntel

FEBRUARY 26, 2024

Gartner reports upwards of 70% of B2B decision-makers are willing to purchase without speaking to a representative. First, let’s understand where the change is and how this impacting both B2B consumers and vendors. Yet, not every business is suited to a PLG motion. This new path has quickly become the preferred journey.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. What is B2C marketing?

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

PureB2B

MARCH 29, 2022

B2B purchases typically involve a team of people making a buying decision for their company, usually of a high-value (and high-dollar) product, service, or solution. It's also necessary to acknowledge that B2B purchasing decisions carry with them far greater risk and potential loss. Stage 1: Need Recognition.

Buy 62

Buy Process B2B Top of Funnel 62

Televerde

JUNE 14, 2021

On top of that, two-thirds of companies now compete on customer experience, up from just 36 percent in 2010 per a report from Gartner. One of the most important parts of the overall customer experience is customer support and making sure your customers feel taken care of after they have purchased your product or solution.

Business 52

Business Vendors Customer Satisfaction Training 52

PureB2B

MARCH 29, 2022

B2B purchases typically involve a team of people making a buying decision for their company, usually of a high-value (and high-dollar) product, service, or solution. It’s also necessary to acknowledge that B2B purchasing decisions carry with them far greater risk and potential loss. Stage 1: Need Recognition.

Buy 62

Buy Process B2B Top of Funnel 62

ClickZ

NOVEMBER 9, 2020

Understanding the pitfalls listed here can help businesses better plan and maintain their stacks and the resources needed to ensure they facilitate business growth. Many martech leaders maintain a “martech roadmap”—a dynamic, flexible plan that aligns a company’s martech stack with their business goals. And how can it?

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

Zoominfo

DECEMBER 16, 2020

Sales professionals — yes, even managers — on frontlines of business development. For example, according to Gartner Research, we know when B2B buyers are considering a purchase, the majority (27%) of that time is spent researching independently online. In fact, just 17% is spent meeting with potential vendors.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Martech

MARCH 14, 2022

The pandemic provoked a noticeable acceleration of digital technology usage , especially the cloud, for things like remote work, online purchasing, operations, and business decision-making. A solid, compelling business case complete with potential ROI has not been articulated. Don’t be a martech hyper-consumer.

Work Management 129

Work Management Marketing Management Paid Search Agency Planning 129

B2B Marketing Directions

JUNE 6, 2021

In a 2020 survey of senior marketing leaders by Gartner, participants were asked to identify their company's primary strategy for fueling growth into 2021. Other research by Gartner explored what factors drive growth from existing accounts and how marketers can support this objective.

RFI 52

RFI Effectiveness Gartner Paid Search Agency 52

chiefmartech

JANUARY 10, 2022

For consumers, online purchasing became the preferred — and at times the only — channel for nearly every category of spending. And 35% of them are willing to make $500,000+ purchases for a new product or service either remotely or via digital self-serve. Martech Big Theme #1: Commerce. But now, it’s coming to B2B.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Marketing Interactions

OCTOBER 15, 2021

But in a market driven by subscription business models, CS plays a key role in onboarding, retention, and expansion. Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ). Edelman/LinkedIn ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Madison Logic

MARCH 23, 2023

In our ML Insights Data Series, we examine the data on organizations and decision makers within the buying committee who purchase leading B2B technologies today. Unsurprisingly, most accounts are targeted by cybersecurity solution providers based on “data” – it’s a currency in business. billion in 2021. billion in 2023.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52