Biznology

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Five ways business buying is changing: Ignore these at your peril

Biznology

I’ve been struck recently by five glaring developments in business buying that you need to know about. The arrival of Millennials in business buying positions. You’ll find ratings sites like TrustRadius , Capterra (now owned by Gartner), Clutch.co Customers are changing, and so are the ways they buy. Consider these.

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How much Sales Communication is too much?

Biznology

At the top of a recent article titled “ Attitudes Toward Information Signal Buying Effectiveness ,” Gartner analyst Hank Barnes billboards this alarming headline. The feeling captured in the headline emerged in Gartner’s studies of how organizations with different psychographic profiles think about enterprise technology adoption.

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Using video for “buyer enablement”

Biznology

“Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ ” Gartner research indicates that two-thirds of any B2B buying journey is devoted to “gathering, processing and de-conflicting information.” Like this post? Sign up for our emails here.

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Our New Digital Selling Reality Needs More Empathy

Biznology

In September 2019, “ A Brief History of Digital Transformation ” published by ContentStack looked forward to a near future (2020) where “50% of The Global 2000 will see most of their business depend on their ability to created digitally transformed products, services, and experiences.”. Engaging buyers at the right time, in the right channel.

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The untapped potential of video for sales enablement

Biznology

“ Tech Providers Will Pay Far More Attention to Sales Enablement” was one of “ 10 Fearless Predictions for B2B Tech Sales and Marketing in 2017 ” from Gartner technology marketing analyst Todd Berkowitz. Building a business case with video. They need to build a business case they can sell internally.

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Marketing Privacy and Security Predictions for 2022

Biznology

According to Gartner, “by the end of 2023, modern privacy laws will cover the personal information of 75% of the world’s population.” It will also have an impact on your ability to do business with partners and even obtain funding. Get Your Privacy Policies In Order. operational.

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Should your positioning statement be a video?

Biznology

” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. Reason(s) to do business with you. “Okay, I know what we are talking about. You don’t share your positioning statement?