Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. In this article, Shashin Shah, CEO of Pimcore, outlines the myths surrounding these solutions, as well as realities of how the tech can transform businesses.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

Delivra

DECEMBER 15, 2020

INDIANAPOLIS – December 15, 2020 – Delivra—a provider of advanced email marketing automation and a part of the CM Group family of brands—today announced a partnership with Episerver , a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, to enable customers to drive next-level personalization in their marketing strategy.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Multi-Channel 52

Martech

JULY 27, 2021

Good morning, Marketers, and are you moving from big platforms to composable stacks? A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. Cohen , Sr Principal Analyst, Gartner. Why we care.

Work Management 107

Work Management CMS Development Marketing Management Ad brokers 107

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . About 71% of consumers expect businesses to deliver personalized interactions, according to recent McKinsey data.

Digital Asset Management 132

Digital Asset Management Paid Content Work Management Marketing Management 132

Valasys

AUGUST 14, 2019

The headless CMS helps businesses keep abreast with the dynamic digital era, wherein marketers need to optimize the users’ experiences (UX) by delivering personalized pieces of content via multiple channels, throughout the buying cycles of the customers. The user experience can be managed from the back end.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

ClickZ

APRIL 22, 2020

30-second summary: It can be useful for senior marketers to have some prior experience in PR and product marketing. Successful marketing leaders ensure ongoing alignment between different areas of the business. Q) Based on your experience, what advice would you give someone who is starting their journey as a marketing leader?

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Valasys

JANUARY 14, 2020

CoreMedia Content Cloud enables businesses to deliver highly-personalized customer-experience across an array of digital channels. It is an agile platform & amongst the best-breeds of Content Management Solutions (CMSs) available in the market. ” COREMEDIA CONTENT CLOUD IS THE BEST CMS FOR E-COMMERCE.

Digital Asset Management 59

Digital Asset Management Digital Experience Platform Enterprise Management Marketing Management 59

Martech

DECEMBER 22, 2021

At the same time, independent CDPs, some of them well-established and well-known, are being gobbled up at an unprecedented rate by more comprehensive marketing suites or digital experience platforms. Business intelligence gives good aggregate level data but cannot provide customer journey level insights.

Enterprise Management 114

Enterprise Management Marketing Automation Services Work Management Marketing Management 114

Martech

APRIL 8, 2024

Nicole Greene is a VP, analyst at Gartner and an expert on AI, content and digital experience. As she mentions, Google’s Search Generative Experience (SGE) — which is still being tested — is very popular with users. Customer-facing experiences and business units are becoming more integrated due to genAI capabilities.

Marketing AI 110

Marketing AI Digital Experience Platform B2B Thought Leadership Paid Search Agency 110

chiefmartech

SEPTEMBER 29, 2019

I’m happy if martech is finally entering the trough of disillusionment on Gartner’s hype cycle, so we can move past the fantasy of martech and focus on reality and the real work to be done.). But they also include company-specific edicts that are essential to protecting the brand and the operational integrity of the business.

Marketing Automation Services 92

Marketing Automation Services Work Management CMS Development Marketing Management 92