Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. Purchasing lead lists was a common pitfall I noticed among businesses, often leading to disappointing results. Deep intent data can boost conversion rates from 6% to 10% , per Gartner.

Outreach 106

Outreach Effectiveness CAN-SPAM Domain 106

Only B2B

JUNE 30, 2023

However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies. By leveraging intent data , businesses can identify the specific topics or keywords that indicate buyer intent, enabling them to deliver targeted content and solutions.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Only B2B

FEBRUARY 11, 2024

With the market becoming saturated with businesses, attracting the right buyers requires precise targeting. That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. This begs the question: what type of intent data works best for growing your business?

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Binary Demand

FEBRUARY 23, 2024

At the heart of it, two substantial forces come into play: The changing B2B buyer behavior An essential element of the contemporary buyer’s journey involves the increasing prevalence of buying groups and committees, encompassing multiple members from various departments within a business.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

NetLine

DECEMBER 7, 2023

To put it another way, Gartner offers the following definition : Account-based marketing (ABM) is a go-to-market strategy targeting certain accounts with a synchronized, continuous set of marketing and sales activities. Either way, using intent data can ease the way and help you determine the accounts that are likely to convert and when.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Albacross

JANUARY 19, 2022

A well-defined and updated ICP is the essence of every business. According to a Gartner research, you need to gather qualitative, quantitative, and predictive data to keep your ICP up to date. Intent data gives you the power of predictability based on collecting real-time website activities. But is it the case for your business?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

Zoominfo

DECEMBER 16, 2020

Sales professionals — yes, even managers — on frontlines of business development. For example, according to Gartner Research, we know when B2B buyers are considering a purchase, the majority (27%) of that time is spent researching independently online. In fact, just 17% is spent meeting with potential vendors.

Zoominfo 100

Zoominfo Marketing Management Peer-to-peer Opt-out 100

6sense

JANUARY 20, 2022

According to Gartner research, buyers spend only 17% of their buying experience engaging directly with suppliers. Customizable alerts give you control over which intent signals you’d like teams or individuals to be notified about, based on what’s most relevant to their specific territory or targets. For Marketing Teams.

Marketing Analytics Tools 62

Marketing Analytics Tools Product Marketing Qualified Leads Lead Ranking 62

LeanData

AUGUST 10, 2020

For businesses, particularly those of us in technology, we’ve probably entered into a brand new era that isn’t likely to go away once the danger of a pandemic has passed. . The partner org is uniquely positioned to help pull various threads of the business together around a common goal. Now is the time to change that.

Budget Programs 80

Budget Programs Intent Signal Multi-Channel Advertising Agencies 80

Adobe Experience Cloud Blog

JUNE 9, 2017

People are leaving digital clues about their interests and intentions in many places across the web, including when they visit your website or click on your emails (1st party data), visit websites you don’t own, and go to social networks to discuss business issues and products (3rd party data). How do I use intent data in practice?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

SnapApp

OCTOBER 17, 2019

But research from Gartner shows that buyer journeys are becoming more complex, and are no longer compatible with this model of early sales outreach. Instead of focusing on leads that are a good fit for your business based on qualifying criteria , marketers often treat all conversions with the same weight.

Lead Ranking 92

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

PathFactory

MAY 3, 2022

The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner. Two recent articles, from folks whom I admire deeply, are making the rounds here at PathFactory. Visitor data + content data = a better personalized experience.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Binary Demand

FEBRUARY 23, 2024

At the heart of it, two substantial forces come into play: The changing B2B buyer behavior An essential element of the contemporary buyer’s journey involves the increasing prevalence of buying groups and committees, encompassing multiple members from various departments within a business.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. The business was taken over by his two sons, Jeb and Will, and they continue to be active in the business to this day. Great to be here.

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

6sense

DECEMBER 8, 2021

Our businesses depend on us building bonds and trust with customers and future customers. Many business-to-business (B2B) sellers have adopted the Challenger sales model, which teaches sellers to educate, educate, educate through a process called “rational drowning.” This got me thinking about our go-to-market jobs.

Lead Ranking 62

Lead Ranking Intent Signal Act-On Lead Scoring 62

TrustRadius Marketing

OCTOBER 3, 2022

Gartner predicts that 80% of B2B sales interactions will be digital by the mid-2020s, and according to the TrustRadius B2B Buying Disconnect survey, 77% of buyers say that once they identified a need, their first step was to do their own research. Lead scoring is useful for leveraging intent data in an ABM program.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Vision Edge Marketing

AUGUST 22, 2023

When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL). Gather data : The BI approach takes behavioral data to create.

Lead Ranking 207

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 207

Valasys

APRIL 3, 2023

AI-powered intent analysis can also help identify relevant topics, keywords, and content formats that resonate with the target audience, and optimize the content distribution and promotion channels accordingly. Data on third-party intent: Some businesses sell information obtained from third-party websites to B2B marketers.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. The business was taken over by his two sons, Jeb and Will, and they continue to be active in the business to this day. Great to be here.

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

Valasys

SEPTEMBER 27, 2019

Understand both the Explicit as well as Implicit Intent : The analysis of the intent data from omnichannel. including the first & the third-party intent signals helps the marketers in deducing what their audiences are looking for. Natural Language Processing (NLP).

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. This will open up more ideas and doors for creativity and new practices”.

Cost 40

Cost ROMI Optimization B2B Marketing 40

SalesIntel

FEBRUARY 1, 2022

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. Most businesses, unless they have a monopoly, are unable to capture the complete addressable market for their product or service.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. Most businesses, unless they have a monopoly, are unable to capture the complete addressable market for their product or service.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Zoominfo

NOVEMBER 6, 2023

We’re very proud to say that ZoomInfo has been named a Visionary in the 2023 Gartner ® Magic Quadrant™ for Account-Based Marketing for our Ability to Execute and Completeness of Vision. Intent Data Takes Center Stage Without a solid data foundation, account-based campaigns can’t reach their full potential. What’s the difference?

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. The business was taken over by his two sons, Jeb and Will, and they continue to be active in the business to this day. Great to be here.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Madison Logic

OCTOBER 11, 2022

It began when your customer recognized a problem or opportunity for their business. Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. This type of intent data can be highly predictive of purchase intent. .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Directive Agency

FEBRUARY 22, 2019

This means that your ad could serve to a business student searching for “crm software companies” to learn more about crm solutions for a sales management class. On many occasions, B2B companies are only trying to gain business from specific job titles at companies over a certain employee size. Forrester Wave Reports.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SalesIntel

FEBRUARY 28, 2024

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. As a result, businesses should emphasize data quality above quantity. 5 Clearbit provides contact information for 20 million businesses. To reap the benefits, the data must be of good quality. Request Demo Clearbit G2 Rating: 4.4/5

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Valasys

AUGUST 29, 2019

By the year 2020, 50% of all the online searches will be voice searches (Source: ComScore) & according to Gartner, by the year 2020, 30% of all the searches will be done without a screen. Furthermore, a survey by GeoMarketing.com revealed that 42% of respondents considered voice-activated devices as essential components of their lives.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

SalesIntel

FEBRUARY 14, 2023

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. As a result, businesses should emphasize data quality above quantity. 5 Clearbit provides contact information for 20 million businesses. To reap the benefits, the data must be of good quality. Request Demo Clearbit G2 Rating: 4.4/5

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52

Smashmouth Marketing

JANUARY 19, 2023

Today, businesses need a bigger audience to build brand reputation and reach new customers. Most of their research, 67% according to Gartner, will be conducted online. Either way, these prospects are showing you an intent signal. Back in the day, a journalist would write a column for one newspaper.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Zoominfo

AUGUST 23, 2022

We examined a range of data to see precisely how the B2B software market has developed over the past decade, and found some trends and patterns that should help sales professionals navigate today’s increasingly volatile business environment. GTM Plays Automated go-to-market plays that can rapidly scale your business.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

DemandBase

JUNE 16, 2020

Steve Casey from Forrester wrote that “ABM is transitioning from hot trend to table stakes”, while Todd Berkowitz at Gartner projected that “75% of mid-size to large enterprises will have at least piloted ABM by the end of 2019.” And measuring the ROI of everything so you can demonstrate business impact and improve your results.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97