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Data Privacy Terminology 101

Zoominfo

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. Let’s get started… Data Privacy. Data governance signifies how businesses intend to use data. Data Governance. Data Compliance.

Privacy 130
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Software Review: BigID for Privacy Data Discovery

Customer Experience Matrix

Until recently, most marketers were content to leave privacy compliance in the hands of data and legal teams. This means marketers must become increasingly involved with the privacy systems to ensure a positive customer experience, gain access to the data they need, and ensure they use the data appropriately. Data subject interactions.

Privacy 180
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Data Privacy Terminology 101

Zoominfo

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. General issues in data privacy include the rules around data collection, required disclosures, and the rights of individuals.

Privacy 100
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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

It’s eleven years since the term “customer data platform” appeared in 2013. In fact, the formal CDP Institute definition – "packaged software that builds a persistent, unified customer database accessible to other systems" – is carefully crafted so that each term identifies a differentiator between CDP and some other type of system.

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4 Consumer Privacy Tactics To Win Over Mistrustful Customers

Salesforce Marketing Cloud

For example, a Pew Research Center survey of adults in the United States revealed that 81% of us think we have little to no control over companies collecting our data; nearly 60% said we have little to no understanding of how our data is being used, and more than 70% think nearly everything we do online is being tracked by advertisers or vendors.

Privacy 95
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The ethics of AI-powered marketing technology

Martech

How can marketers balance innovation and privacy? For example, Einstein GPT can generate personalized emails for salespeople to send to customers, generate targeted content for marketers to increase campaign response rates and auto-generate code for developers. AI has now enhanced this capability, but it also raises ethical concerns.

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Personalization Versus Privacy: Making Sense of the Privacy Paradox

Hubspot

With so much competition online, personalized content and appealing to the individual consumer is a key way for businesses to break through the noise. In a recent experiment run by two communications professors, a fictitious social media platform was created and people were asked to read the terms and conditions before registering.

Privacy 76