Hubspot

APRIL 22, 2020

HubSpot Academy (HubSpot's training division) is one of those online providers that offers entirely free education. If you're hoping to learn new skills related to professional development, career, or business, then HubSpot Academy is a great place to start. Using HubSpot's Free Marketing Tools.

Course 101

Course Hubspot Allocation API 101

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. B2B sales is, of course, the process of selling your products/services to other businesses. Both teams aim to increase revenue, but different approaches can lead to conflicts.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Hubspot

NOVEMBER 14, 2023

Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. 53% of sales reps say AI has made it easier to compete with other businesses in their industry. Every forward-thinking business has them. Let's dive in. AI will level out the playing field.

Hubspot 64

Hubspot Lead Ranking Outreach Lead Scoring 64

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. The unique user base of professionals and students makes the social networking service a hub for business and networking. Plus, four out of five LinkedIn users hold decision-making positions within their company.

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

SalesGrape

NOVEMBER 3, 2023

Understanding the Power of Social Media Lead Generation: Unleashing the Potential In today’s digital age, social media has become an integral part of our lives. With billions of active users across various platforms, it presents a massive opportunity for businesses to generate leads and drive conversions. billion by 2025.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Hubspot

APRIL 23, 2020

While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn's product team is now wondering if this content can also be intriguing to business professionals. Does that exist in the business world?

Linkedin 96

Linkedin Features Paid Search Agency Marketing & Strategy 96

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. Image Source: Groove HQ.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. They’ll be more likely to remember you, admire you, trust you, and work with your business long term. Source: HubSpot.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

SmartBug Media

JANUARY 30, 2019

A few years ago, LinkedIn was a place to feature your resume and perhaps land a job offer. LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $1 billion in quarterly revenue. Optimize Your LinkedIn Profile. Those days are over. The design size should be 1400 x 425 pixels.).

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

Navigate the Channel

JUNE 21, 2023

Finding the perfect social media platform for your business is all about aligning your goals, target audience, and purpose. Choosing the social media platform that’s the best fit for your business is about your marketing or business goals and objectives and your target audience.

Business 65

Business Social Media Youtube Facebook 65

Martech

NOVEMBER 15, 2023

Annual reports predicting industry trends, helping businesses prepare for the future. LinkedIn posts. The consistent delivery of valuable insights not only educates customers but can also foster a community to amplify the brand’s trustworthiness. Business email address Subscribe Processing. Industry-specific videos.

Thought Leadership 135

Thought Leadership Work Management Marketing Management Opinions 135

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. But small businesses also use this platform to interact with their target audience and spread the word about their products and services.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Hubspot

JULY 11, 2017

With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. JAMES GILBERT, HUBSPOT. MATTHEW BARBY, HUBSPOT. ELISSA HUDSON, HUBSPOT.

Hubspot 69

Hubspot Demand Generation Agencies Work Management Top of Funnel 69

Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). First off, what are conversation ads?

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

The Lead Agency

APRIL 13, 2023

In the highly competitive world of B2B sales, businesses must effectively communicate the value and benefits of their products and services to prospective clients. The Personal Touch: Harnessing Personalisation and Targeting for B2B Leads Personalised, targeted content is more likely to resonate with your audience and drive results.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62

Marketing Insider Group

MARCH 30, 2021

Successful product marketing will help your business stand out against competitors, connect deeply with consumers, boost revenue, and build a loyal customer base. Source: HubSpot. In the end, remember that product marketing is never about you, your business, or even your product. Why should consumers trust your business?

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Product Top of Funnel 363

Vidyard

FEBRUARY 13, 2020

KITCHENER, Ontario – February 13, 2020 – Growing businesses continue to look for new ways to stand out from larger competitors and efficiently scale their revenue in a digital-first world. Video helps marketers add personality while educating prospects in more engaging and memorable ways. of those video viewers became leads, and 29.3%

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Vidyard

SEPTEMBER 5, 2018

HubSpot Video a new solution powered by Vidyard enables marketing, sales and service teams to easily create, share and track personalized and interactive videos directly within the HubSpot growth platform BOSTON, Sept. We’re solving these challenges today and are thrilled to partner with HubSpot because they share in this vision.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Hubspot 65

SalesIntel

JANUARY 21, 2022

Here are some situations where Buyer Intent data can lead to a 5x faster sales cycle. . In brief, B2B Buyer Intent data enables you to determine whether or not a B2B prospect is actively contemplating or searching to acquire your type of product or solution, allowing you to make educated timely marketing decisions.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. It requires building strong relationships with potential business clients, understanding their specific needs and pain points, and tailoring marketing strategies to address those concerns effectively.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Hubspot

JANUARY 15, 2020

These five LinkedIn summary templates will help you flesh out your profile in no time flat. LinkedIn Summary Examples for Reps. In the past X years, I’ve helped Y [vertical/sector] businesses [accomplish X results] by [short description of product features]. Download the LinkedIn Story summary template. The Story Summary.

Template 82

Template Linkedin Ideal Customer Profiles Effectiveness 82

Marketing Insider Group

FEBRUARY 23, 2021

In 2020, 87% of consumers read local business reviews online. Clearly, people care about what others have to say about businesses they’re considering. They’ll also gain valuable and memorable insights into your business strategies. They should also help lead readers to the next stage in the buyer’s journey.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

6sense

DECEMBER 10, 2021

Contents: What is lead qualification? Who is a qualified lead? An information qualified lead (IQL). A marketing qualified lead (MQL). A sales qualified lead (SQL). A product qualified lead (PQL). Unqualified leads. Lead disqualification. 5 steps to qualify leads. Organize leads database.

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

Hubspot

OCTOBER 28, 2020

As we reported in March, the initial impact was painful on businesses. But now, six months in, businesses appear to be adapting to the new normal. COVID-19 forced many businesses to start operating online, and since then we've seen a huge spike in online buyer interest that has steadily increased over the past two months.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Vidyard

JULY 19, 2017

With more than 100,000 users in over 100 countries, ViewedIt by Vidyard is transforming the way business professionals communicate with personal video messages. The growing adoption of personal video messaging in business comes as the global trends in the creation and consumption of video content reaches an all-time high.

Video Marketing 0

Video Marketing Enterprise Management Leads Lead 0

Martech Advisor

MARCH 31, 2020

And while marketers and business leaders struggle to make the best of a bad situation, markets and revenues around the world seem to be in a state of steady decline. Now, as the dust begins to settle and new routines form, the corporate world returns to business as usual, albeit from home. Brands Offer Free Tools and Services.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Vidyard

SEPTEMBER 5, 2018

HubSpot Video a new solution powered by Vidyard enables marketing, sales and service teams to easily create, share and track personalized and interactive videos directly within the HubSpot growth platform BOSTON, Sept. It’s an important partnership that will bring immediate value to the HubSpot community.”

Enterprise Management 59

Enterprise Management Work Management Marketing Management Hubspot 59

Optinmonster

AUGUST 31, 2022

Do you want to use lead segmentation to drive up your profits? Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. In this article, we’ll show you how to automatically segment your leads so you can increase your sales. What Is Lead Segmentation?

Segmentation 69

Segmentation Lead Ranking Lead Scoring Sales Qualified Leads 69

Hubspot

APRIL 11, 2023

Your seasoned, super-star reps lead the way. Sales teams have higher-than-average turnover rates than other business units. Below, we’ll explore the factors that lead salespeople to quit, the sales landscape in 2023, and how you can retain top talent. HubSpot research confirmed this 35% churn rate. In short, yes.

Burn Rate 80

Burn Rate Gartner Churn Rate Lead Ranking 80

Hubspot

JULY 7, 2020

Since COVID-19 was declared a global pandemic on March 11, businesses have had to reckon with its economic impact for over a full quarter. Now that businesses have closed the books on Q2, we wanted to take a step back and assess where our customers are, four months later. What's worked, and what hasn't?

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

SmarkLabs

JUNE 13, 2022

First, we’ll cover the four marketing fundamentals essential for every business to define. An ideal client profile (ICP) describes characteristics of a business that make it an optimal fit for your products and services. Graphic: HubSpot. Then we discuss the ongoing strategies successful companies use to scale long-term growth.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Rebekah Radice Helping busy business owners get more customers, grow their company, and make more money.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

JUNE 2, 2020

Do you know who your business's buyer personas are? As a result, you'll be able to attract high-value visitors, leads, and customers to your business who you'll be more likely to retain over time. It's all about how you obtain your market research and customer data, and then present that information within your business.

Buyer Personas 101

Buyer Personas Template Work Management Marketing Management 101