Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. They pointed to the high cost per lead of some paid search (PPC) campaigns as evidence. So in this post, I will make my best attempt to show that inbound leads do indeed cost less. will point to some research from Hubspot that quantifies the fact that inbound leads cost significantly less than traditional demand generation. And it is about earning a prospect’s business vs. buying it. Inbound Marketing Leads Cost Significantly Less. MORE >>

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. We'll also be able to provide our European readers with educational marketing resources like ebooks and blog posts that will help them transform their marketing strategy. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts. Over the past couple of years, our international business has really picked up. Today is an exciting day. MORE >>

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Other than having something of value to offer, trust is the most essential element for business success. It removes psychological barriers and objections to buying, and makes people want to do business with you because they are comfortable. Half-jokingly, I told her not to worry, I can build her business without her. What matters most is your approach to business. She laughed, then said, “You know what’s amazing? Before the Sale. MORE >>

Are you leaving additional sales leads and revenues on the table? Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. By not using every opportunity to generate high-quality leads, they may be leaving money on the table. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. business blog will help you do all that but what about finding new leads and more sales opportunities? MORE >>

Whether you studied marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, marketing strategy, public relations, and the basics of advertising -- all of which are interesting topics and core to the history and relevance of modern marketing. And luckily, today we''re announcing our new Inbound Marketing Certification program to help marketers and aspiring marketers alike bridge these gaps in marketing education. But (isn''t there always a but ?). Old School: Smile and Dial for Media Coverage. the campaign.’" MORE >>