Biznology

JUNE 8, 2018

Google doesn’t rank anything based solely on how well the semantics of the piece relate to the query. Your content can be indexed by Google for the keywords it contains. Domain authority is not a new concept, it’s been a staple of good SEO for a long time. But the business case is easy to write.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

KoMarketing Associates

APRIL 30, 2012

Text used for and around the link (even though Google has acknowledging changes to how they handle anchor text this past month, obtaining keyword relevance should still be a focus where possible and applicable). Open Site Explorer Domain / Page Authority, mozRank, and mozTrust. Domain Age/History. Business-Specific Metrics.

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120

Marketing Insider Group

SEPTEMBER 7, 2021

Google ranking factors. Google is constantly evaluating which factors indicate a high-quality website for their users. Nobody (apart from maybe Google themselves) has a crystal ball that can say for sure what these ranking factors for 2022 will be. Quick Takeaways: Google prioritizes high-quality, high-value, relevant content.

Google 363

Google PageRank SERP Clickthrough 363

Optinmonster

MARCH 4, 2024

If you hang around SEOs long enough, you’ll find that one term will come up over and over again: Domain Authority. And, if it is, where do you learn how to improve domain authority? In this post, we’re going to answer your questions and teach you how to improve your domain authority through proven, time-tested techniques.

Domain 79

Domain Lead Ranking Lead Scoring SERP 79

Hubspot

MARCH 29, 2018

Appearing in search results is vital for business growth, but there’s a right and wrong way of doing search engine optimization. If you are new to the search space, the purpose of search engines like Google is to provide the best results when someone completes a search. The dark art of black hat SEO is the wrong way. Sneaky Redirects.

SEO 74

SEO PageRank CAN-SPAM Ad Exchange 74

Moz

MARCH 30, 2021

While Google says SEOs sometimes focus too much on links, links remain one of the few confirmed ranking factors. And while links alone can't guarantee a #1 spot at the top of Google, previous research has shown that it's nearly impossible to rank without any links at all. It doesn't have to be that way. Enter Paddy Moogan.

Link Building 61

Link Building Ad Building Outreach Paid Search Agency 61

Moz

DECEMBER 8, 2020

These studies consistently show that links matter as a ranking factor, but they also show that Google is dialing up their emphasis on the quality/authority of those links. Google's perspective of what makes better links is likely more nuanced than a simple metric like PageRank (the Google metric that DA and PA are most similar to).

Correlation 58

Correlation Studies SEO PageRank 58

Moz

DECEMBER 13, 2018

Posted by willcritchlow When you've got one of Google's most helpful and empathetic voices willing to answer your most pressing SEO questions, what do you ask? Does Google have a "Domain Authority" concept? But the first thing that I wanted to quiz John about was this domain authority idea. So here we are on Moz.

Domain 50

Domain Case Studies Case Study PageRank 50

Biznology

APRIL 26, 2016

Then I jump in, feet first, and reach out to all the most salient and germane influencers by hook or by crook: I follow everyone who is in my demographic, be it via keyword or hashtag, I engage with them all, no matter what their mozRank, Total Reach, Alexa Rank , Kred, PeerIndex , Kred, Page Authority, or PageRank , or Domain Authority.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

seo.co

JANUARY 14, 2021

To be fair, there are a lot of components of SEO to consider, with more than 200 ranking factors weighed by Google when calculating search engine rankings. You’ll need to know how the Google search engine algorithm works. For example, you might be unsure about the best way to handle a specific competitive situation your business faces.

SEO 71

SEO Lead Scoring Lead Ranking Opinions 71

seo.co

JUNE 4, 2021

In fact, if all the sites in a link wheel independently rank high in the search engines, Google won’t penalize those sites for being owned by the same person. However, you can’t afford to take any chances that might get your entire domain name blacklisted from the search engines. Google might consider your wheel a private blog network.

Work Management 75

Work Management SEO Lead Scoring Lead Ranking 75

QuanticMind

MAY 31, 2018

PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one. Here are a few reasons why your business might want to prioritize SEO first: Reach. Most search engine users today understand that Google considers the authority of domains when delivering search results to users.

PPC 40

PPC SEM Marketing Budget SEO 40

QuanticMind

MAY 31, 2018

PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one. Here are a few reasons why your business might want to prioritize SEO first: Reach. Most search engine users today understand that Google considers the authority of domains when delivering search results to users.

SEM 40

SEM PPC Marketing Budget Lead Ranking 40

Biznology

JUNE 20, 2013

The site in question has a 72 Domain Authority as well as a PageRank of 6 as I write this and it’s very relevant to the client, so it would be a great place for the link. Typically I’ll try contacting again after 3-4 business days. Some of my outreach pitches may not be by the book, but there is always a method to my madness.

Link Building 80

Link Building Outreach Ad Building PageRank 80

seo.co

JANUARY 18, 2021

And if you don’t build links properly, they can disappear, make your site look bad, or put your website on Google’s radar as spam. Worst case scenario, your entire domain name could get de-indexed or even blacklisted from Google and other search engines. As of 2020, Google owns 62.5% Google will just filter it out.

De-duplication 75

De-duplication SEO Tactics Copyright 75

seo.co

JANUARY 19, 2022

Google doesn’t think so either. Link velocity is one of the hundreds of factors included in Google’s ranking algorithm. Amazon is acquiring thousands of natural backlinks daily, while a new website has no business of acquiring more than a handful in a week. But, what is it? How is it calculated? Why does it matter?

Paid Content 115

Paid Content PageRank SEO Lead Scoring 115

Hubspot

JANUARY 24, 2014

On January 20, Google''s Matt Cutts blogged about " The decay and fall of guest blogging for SEO." Establish a relationship with people who manage the site, blog, or business. Personally, I think maintaining a conscientious approach to guest blogging -- the stuff we''re outlining here -- won''t get you dinged by Google''s algorithm.

PageRank 28

PageRank CAN-SPAM Domain Paid Search Agency 28

Hubspot

DECEMBER 12, 2011

Make sure you keep your blog within your own domain. Domain - The main web address of your site (example: www.yoursite.com). It's good to renew ownership of your domain for several years. A link from another site will improve your SEO, especially if that site has a high PageRank. Note: PageRank relevancy is changing.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Hubspot

JUNE 15, 2010

Make sure you keep your blog within your own domain. Domain - The main web address of your site (example: www.yoursite.com). It's good to renew ownership of your domain for several years. A link from another site will improve your SEO, especially if that site has a high PageRank. Note: PageRank relevancy is changing.

PageRank 28

PageRank SEO Long Tail Marketing RSS 28

Directive Agency

JUNE 24, 2019

I was building HTML websites and I didn’t know what my plan was, but I literally had an HTML book that I was going through and that was my business plan. I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

I was building HTML websites and I didn’t know what my plan was, but I literally had an HTML book that I was going through and that was my business plan. I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

seo.co

OCTOBER 24, 2022

In the old days of SEO, duplicate content was often used as a cheap trick to get more keywords and more content on a website, so Google evolved a system to weed out the spammers who violated best practices by doing this. Today, if you’re caught using duplicate content, your domain authority could suffer and your keyword rankings could drop.

De-duplication 111

De-duplication Marketing Websites CMS Development Domain 111

Sharpspring

MARCH 10, 2022

The importance of link building is changing, slowly but surely, no matter how much small business wants to keep things the same. Google of course wanted to change that because readers are (and will always be) the most important thing to Google. Build Traffic Generating Links. Quality Over Quantity. Authoritative Websites.

Traffic 125

Traffic Ad Building Generation Link Building 125

WebMarketCentral

JANUARY 26, 2009

THE Best Link Analyzer Tool by Search Marketing Blog Online Jon Clark raves about the Link Diagnosis tool, which provides detailed data on any site's backlinks including Pagerank, anchor text and nofollow information. Website Grader Gives Out Free SEO Tips by TechCrunch Erick Schonfeld gives high marks to the Website Grader tool from HubSpot.

PageRank 20

PageRank SEO Tools Best Practices 20

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. Here’s a screenshot of my setting: Changing permalinks after your blog has been live for a while can cause you to lose pagerank in search engines and generate “404 page not found” errors. What is On Site SEO? Here less is better.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Buzz Marketing for Technology

JULY 24, 2008

Business (22). I don’t really see how knowledge sharing can apply to me or my business. * Whether you work at a multinational corporation, run a small business or non-profit, or are self-employed, you can benefit from putting these knowledge sharing principles into practice. Categories. Announcements (26). Blogs (28).

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Biznology

JULY 11, 2018

No, not just the theoretical performance metrics associated with the influencer’s Q-Rating or Klout based on the number of their followers, their engagement, their subscriptions, Likes, or the traffic and SEO PageRank of their blog, but actual conversions and visits that can be directly connected to each influencer. Like this post?

PageRank 179

PageRank Work Management Marketing Analytics Tools Advertising Agencies 179

seo.co

OCTOBER 5, 2021

Your domain authority is dependent on these metrics, but you can’t just go out and build links with abandon. Instead, your best bet is to use guest posts—custom-written content for external publications that contain a relevant, informative link pointing back to your domain. Diversify your inbound link profile.

Link Building 98

Link Building SEO Ad Building Wikipedia 98

seo.co

NOVEMBER 8, 2021

You can’t just spam your links on every forum and blog you can find and expect to get a boost to your domain authority. Domain authority is calculated in large part based on the authority of referring links. But most of the time, they’re expected losses—and a necessary cost of doing business. Let’s consult Google on the matter.

Link Building 98

Link Building Pricing Price Ad Building 98

Moz

DECEMBER 27, 2020

Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. Google My Business: FAQ for Multiple Businesses at the Same Address. Google's January 2020 Core Update: Has the Dust Settled? Author: Dr. Peter J.

PageRank 71

PageRank Best Practices Tagging FAQ 71

Single Grain

JANUARY 24, 2020

That's how you know whether your business is growing or not. You must pay close attention to your backlink profiles, especially given the March 2019 Core Update , which focuses on “Google favoring websites, particularly when users are searching for sensitive YMYL keywords, that are able to provide a higher level of trust.”

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

WebMarketCentral

AUGUST 25, 2008

Use Google to track the status of almost any flight or find legal free music downloads? The list includes direct links to register for each service, login and submit a new item, as well as each site's Pagerank and Alexa rank. This is social posting for the lazy (or extremely busy). Turn your computer into an alarm clock?

Tools 20

Tools Best Practices RSS PageRank 20

ClearVoice

MAY 28, 2021

Your digital link-building strategy should cover three types of links: Inbound : links from other domains that lead to a page of content or resource on your domain. Outbound : links you place in your domain’s content that lead to content on other domains. Why Outgoing and Internal Links Matter.

Practices 59

Practices Best Practices Domain Lead Scoring 59

Moz

DECEMBER 5, 2018

You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP. reference a local business’ complete or partial contact information, that’s called an “unstructured citation.” You can enjoy her previous articles here.

Lead Ranking 52

Lead Ranking Ad Building SEO Lead Scoring 52

Biznology

SEPTEMBER 2, 2014

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots – Google is smart.

Google 80

Google CMS Development PageRank Tagging 80

DivvyHQ

JULY 20, 2016

In this post, I’m going to dig deeper into how much impact these links can have on your business (in general) and show you a series of tools and reports that can help you squeeze more “juice” out of each link. As marketers, we all know how much Google/search engines have changed the entire dynamic of the consumer world.

PageRank 40

PageRank Best Practices Marketing Management First-Mover Advantage 40

Single Grain

OCTOBER 31, 2023

I’ve run into the same scenario more times than I can count: I start working for a client with a brand new site, we develop an incredible content strategy, and then they ask how long it will take to rank on the first page of Google for high-volume, high-competition terms. This is where domain authority comes in.

Lead Scoring 98

Lead Scoring Lead Ranking Domain SERP 98