Outbrain

JUNE 16, 2022

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. So, what is CTR? What’s a “good” CTR? Let’s explore.

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. So, what is the trick when it comes to making the most out of B2B email marketing?

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

Liveintent

DECEMBER 26, 2019

Political ads have a conversion rate 10 times higher and a click-through rate (CTR) three times higher compared with non-political ads.” According to Forrester, 89% of marketers say the email address is their most important piece of data – allowing them to reach customers and track behaviors across devices and platforms.

CTR 63

CTR Paid Search Agency Ads Conversion 63

KoMarketing Associates

OCTOBER 15, 2019

As B2B marketers and companies look to LinkedIn to reach decision-makers and key executives at target companies, there are a few key strategies that should not be ignored. However, with LinkedIn advertising, marketers should strive to keep their copy short, clear, and concise. Perfect the Copy. Job Titles & Industry.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

Binary Demand

APRIL 19, 2024

[ps2id id=’introduction’ target=”/]In every B2B demand generation company , B2B email marketing is a vibrant avenue for seasoned business-to-business marketers, offering various tools such as marketing segmentation, automation, and personalization. While Outlook usage is minimal (0.1%

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 106

Paid Content ROI Content Marketing Marketing Analytics Tools 106

KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. In this post, we’re going to take these strategies a step further and look at how to ensure LinkedIn campaigns result in lead generation and showing business value for your organization or your client. .

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Ranking 221

Zoominfo

MAY 1, 2023

Every marketing team looks to leverage advertising channels to their fullest. Click-Through Rate Click-through rate (CTR) measures how often someone clicks on an ad, based on the number of times the ad is shown. CTR is a great indicator of campaign interest, but like clicks, can also be misleading without the right context.

Advertising Agencies 130

Advertising Agencies ROAS Advertisements Advertising 130

Marketing Insider Group

MARCH 11, 2024

Love it or hate it, as marketers, we’re all aboard this fast-moving train. Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Here’s a stat to chew on: US marketers are now spending 41.9% That’s not pocket change!

Fulfillment 220

Fulfillment Video Marketing Content CTR 220

FunnelEnvy

MAY 13, 2024

With competition heating up across almost all industry verticals, it is more challenging than ever for SaaS companies to improve marketing ROI. Navigating all the options for CRO services can be daunting for a busy B2B marketing professional. Review their case studies and success stories.

Advertising Agencies 62

Advertising Agencies Lead Ranking Multivariate analysis Transparency 62

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Marketing Insider Group

AUGUST 1, 2023

Average Engagement Rate (AER) The Average Engagement Rate (AER) helps businesses understand how well their content is resonating with their audience. Click-through Rate Click-through Rate (CTR) tells us if our content is hitting the mark. For B2B companies, a good CTR is a sign that your message is resonating with other businesses.

Social Media 203

Social Media Cost Per Click Cost Per Thousand CPM 203

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. With email marketing comes email marketing performance.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Huptech Web

FEBRUARY 23, 2024

Google Business Profile—formerly known as Google Business Profile is a tool provided by Google—that allows business owners to create and manage their Google Business listing. A business listing appears when customers search for them either on Google Search or Google Maps. Is Google Business Profile Free?

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Optimization Google 52

SmarkLabs

JUNE 12, 2023

In the fast-paced digital world, running a business without automation is like trying to paddle a boat against the current. Marketing tasks are increasingly complex, and the need for B2B marketing automation is more critical than ever. What is B2B Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. The Ultimate Email Marketing Trends in 2023. You just have to be consistent with your current email marketing strategy.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Chances are, your readers are busy. Keep it short.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

NetLine

JULY 5, 2023

In this article, I’ll explain what customer intent is, and how to identify it and improve your marketing efforts. It’s an important marketing concept since it provides insight into what a prospect or customer is likely to do next, based on their behavior patterns, underlying motivations, search queries, or expressed interests.

Intent 98

Intent Work Management Marketing Management Business 98

Go Beyond SEO

FEBRUARY 15, 2024

Are you looking to take your business to new heights? Harnessing the power of on page SEO services can be the key to unlocking exponential growth for your business. In this article, we will explore how on page SEO services can benefit your business and help it grow organically.

SEO 60

SEO Service High Quality Lead Lead Ranking 60

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Allocation 107

Allocation Barriers Lead Scoring Lead Ranking 107

Anyword

AUGUST 18, 2022

But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy? Nowadays, no marketer can get away with not having a foolproof SEO plan. How SEO and Digital Marketing Play Well Together.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Heinz Marketing

JUNE 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. We’re a marketing consulting firm – it’s not a good look if we can’t master this basic marketing channel. We hit rock bottom that month with a CTR of 2.2%.

Deliverability 103

Deliverability Email Marketing Optimization Work Management 103

RebelMouse

JANUARY 5, 2024

How A/B Testing Works In an A/B test, businesses create two versions of a web page or an app element: A and B. Consistently Improving Your Site: You can meet business goals and fine-tune your website to meet your users' needs, leading to a lower bounce rate, higher click-through rates (CTR), and increased conversions.

Marketing Websites 111

Marketing Websites Sample CTR Click Rate 111

BenchmarkONE

JULY 28, 2021

This means that if you have a product and are actively thinking of the best ways to market and sell it to your audience base , you need to pay special attention to what your online reviews are saying. . Let’s break down six reasons why your small business should be actively monitoring reviews. . Think about it. Beat Your Competition.

Small Business Marketing 92

Small Business Marketing Business Top of Funnel Click Rate 92

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. This will vary depending on businesses but, you should start at a high level before diving deeper.

Email Marketing 100

Email Marketing Click Rate Open Rate CTR 100

Binary Demand

APRIL 29, 2024

Customization, streamlining, categorization, and more play considerable roles in optimizing B2B email marketing campaigns. It’s not just about opens and clicks; a comprehensive understanding of your campaign’s effectiveness necessitates delving into the details and identifying the critical metrics that profoundly impact your business.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. It is one of the most effective methods for B2B businesses to amplify their brand’s reach and drive lead generation. Contact us today or request a free marketing consultation! What is your monthly budget?

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Since users are controlling the buyer’s journey from their mobile devices, the challenge to marketers is relevance. Leverage search engine marketing (SEM) for mobile. People in the U.S.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Schubert B2B

MAY 26, 2023

Is content marketing worth it? Well, the truth is that such a strategic marketing approach has become a multibillion-dollar industry over the last few years for a reason. Marketers simply found that…it works! Content marketing can help create brand awareness and establish your business as an authority on the market.

Content Marketing 62

Content Marketing Work Management Marketing Management Paid Search Agency 62

Sharpspring

MAY 26, 2020

While digital channels are constantly evolving and new outlets keep popping up, email consistently remains the marketing outlet with the highest ROI. To understand how to improve your email marketing and start seeing these results, you need to know how to measure email marketing success. Delivery Rate. Click-Through Rate.

Email Marketing 90

Email Marketing CTR Marketing Automation Services Click Rate 90

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. But promoting niche businesses can actually be more fun and rewarding than well-known ventures. These are examples of niche enterprises that cater to very specific audiences.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Advertising Agencies Business 113

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. What Is Content Marketing? Why Should Brands Bother With Content Marketing? So let’s dive in.

Content Marketing 92

Content Marketing Lead Ranking Lead Scoring Brand Identity 92

Optinmonster

FEBRUARY 26, 2021

Do you want to improve your small business email marketing strategy? As a small business, email marketing can be one of your biggest assets. So how can you possibly find the time to make your email marketing campaigns more profitable? Does Email Marketing Work for Small Business? In some ways, yes.

Small Business Marketing 76

Small Business Marketing Email Marketing Tips Business 76

Heinz Marketing

APRIL 18, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Whenever companies are looking to downsize, the marketing department is often the first to get hit with cuts. Marketing is often seen as an area to cut back without impacting core operations. Give them reason to see marketing is a necessity as well.

Planning 103

Planning CTR Budget Management Spending 103

Litmus

JANUARY 29, 2024

With artificial intelligence (AI) becoming increasingly prevalent, there’s a growing demand for more human-centric marketing. If you’re in the business of fostering brand trust and creating customers for life, then meeting this expectation is just the bare minimum. What are personalized emails?

Personalization 104

Personalization Marketing AI Urgency Marketing Forecasting 104

Mailmunch

MARCH 11, 2021

Tracking the right KPIs (key performance indicators) allows you to see at-a-glance if you’re making progress towards your business goals for your email marketing campaigns. . As Marketing Manager at Constellix , Blair McKee, explains, “Repeat opens are the most valuable metric to track. Click-through rate (CTR).

Email Marketing 84

Email Marketing CTR Planning Marketing Analytics Tools 84

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. What is localized social marketing? This may include social media marketing, review sites, social advertising, and other two-way engagement channels. Why LSM matters.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85