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Does every business need content marketing? A reality check.

grow - Practical Marketing Solutions

Does every business need content marketing? He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. Most of my career has been spent in businesses that actually made stuff in big old plants, so this is familiar territory. Business is hard. By Mark Schaefer. Of course not.

Small Business Marketing Optimization Tips for 2016


The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!,” but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Guest post by John Oechsle. Data Management. Social media.

16 Enigmatic Business Blogging and Other Marketing Stats


As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? Meghan M.

Marketing to Millennial business buyers


The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. So we B2B marketers must consider how to appeal to them effectively.  Much has been written about Millennial preferences as consumers, but how about them as business buyers?  Let’s take a look.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Is Inbound Marketing Holding Your Business Back?


“Inbound” marketing is defined as marketers getting people to come to them, rather than marketers going out to get prospects’ attention. As practiced today, it relies heavily on content marketing (the production and distribution of content like videos, eBooks, blog posts, podcasts, and so on) and search engine optimization. What is outbound marketing?

Cost areas that make up a business video marketing communication


If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. Business video production services are a professional service and just like any professional services purchase there is a wide range of options.

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Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent. This infographic outlines some of the tactics and observations that help small businesses advertise. Postal Service.

6 Business Skills Every B2B Marketer Must Master

Type A Communications

They need a different kind of marketer. B2B Marketing Business Change ManagementMay 3, 2016 We’re barely into the week and I’ve already heard the same tale of woe from four different companies. Well, to. read more.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

20 Brilliant B2B Marketing and Digital Business Stats and Facts


B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. Image Credit: B2B Marketing Insider. Not quite.

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The business case for unbranded content

grow - Practical Marketing Solutions

You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working. Let’s take a deeper look at the business case for unbranded content through three interesting case studies. 1. One of my favorite content marketing case studies is BabyCenter. The answer? The answer?

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Why Brexit Will Affect The Future Of Global Business Marketing

Tony Zambito

The stunning outcome of Britain’s decisive vote to exit the European Union has caught the political, economic, and business world by surprise.  Creating uncertainty in world financial markets, the future of the European Union, the pace of globalization, how to strategically plan for an eventual exit, and how to prepare for potential risk from this event. by Nikita Kozin. Not likely. 

The Perfect List of Marketing Technology for Small Businesses [Infographic]


You’re busy doing this, that, and the other thing. And the truth is, you know there’s probably marketing technology out there that could make your job (and life!) But the process of finding the right marketing tech is not efficient. We know efficiency is key for your small business and we’ve got you covered. Blog Demand Generation Marketing Communications

Twitter Vine in Small Business Marketing


With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app.  So, how do you get started?  So how can small business owners make the most of this trending social media app? Not sure how to translate this app into small business speak? This is great way to market your brand , and not just what you are selling.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

The Real Roadblock to Social Business Success


Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. marketing and HR). But it’s jarring to still come across such reports today.

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The business case for breaking the content marketing rules

grow - Practical Marketing Solutions

Here’s a step-by-step content creation process I saw in a recent blog post: Business strategy and goal setting. If you have business goals, you have business goals. Break some content marketing rules. He is an acclaimed keynote speaker , college educator, and business consultant.   The Marketing Companion podcast  is among the top business podcasts in the world.

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10 Ways to Generate More Leads from Your Business Blog

The Point

Email all new blog content to your marketing database. The post 10 Ways to Generate More Leads from Your Business Blog appeared first on The Point. Here are 10 proven ways to generate more leads from your blog. And no, #1 is not “write better content” (because you already knew that.). 1. Optimize post titles for search. Offer multiple subscription options. Subscribe Now!”). 4.

Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Less is more with some marketing strategies.

How to Harness the Power of a Referral Marketing Business


In this digital age, marketing supports the attract, capture, and nurture stages of the customer lifecycle, ideally with a clean handoff to sales close to the purchase point. That’s one reason that marketing is increasingly getting involved in the customer experience. What can referral marketing do for your company? Why marketing, not customer success, should own referrals.

10 essentials missing from your business website


You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. There are two things a solid brand identity and your business website absolutely need to succeed. Almost any business website will benefit from a contact form that allows customers to instantly “reach out” online.

Digital Marketing for Manufacturers: Making a Business Case

Industrial Marketing Today

Uh […] The post Digital Marketing for Manufacturers: Making a Business Case by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Industrial Marketing Digital marketing Industrial content marketing WebinarThis is only a content summary.

Case 95

The disconnect between social media popularity and business effectiveness

grow - Practical Marketing Solutions

enjoyed getting to know this fella in real life but could not help but note that there is certainly a vast disconnect between the “social proof” of his humongous online presence and the relatively little true business experience this young guy possessed. It adds a level of complexity to the business world. By Mark W. You can automate just about everything.”

Marketing Automation for Small Businesses


The post Marketing Automation for Small Businesses appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Nurture Marketing Website Tracking

The Social Business Shift [Infographic]

It's All About Revenue

by Jesse Noyes | Tweet this What’s a  social business  all about? But what social business is truly about a “shift”, a move from enterprises attempting insulate itself from disruption and instead greeting it warmly. The social business shift is leading to a social business economy. What’s your definition of a “social business”?

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Five marketing and business lessons from Japan

grow - Practical Marketing Solutions

No, the world is not all Facebook-crazy. I met with some of the country’s top bloggers and marketing thought leaders and I learned that traditional media still has a very strong hold on the media culture here. Of course the Japanese have traditions for many common business practices, too. Even a simple exchange of business cards or a hand shake is filled with meaning.

How long should your online business video production be?


In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ? sound video content marketing strategy should be looking at how to produce many videos for different parts of the buying process.

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Two reasons to invest in online business video production


To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. The reason is pretty simple – online business video marketing content gives them [decision makers at any stage, from lower level recommenders to ultimate budget holders] the most amount of information in the shortest amount of time.

The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less


We content marketers just aren’t very good at promoting our content. Because so many content marketers are terrible at promoting their content, if you and I can be even adequate at it, we’ll end up looking like rock stars. Buffer just added the ability to post to Instagram, so I am now going to finally use Instagram in a business capacity. It’s significant, too. Ready? Steady?

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders. Among U.S-based

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation. While, 47% of the least effective content marketers did not.  

5 Steps to Create a Business-Driven Content Marketing Strategy

Type A Communications

May 24, 2016 Most brands have grabbed hold of the idea of content marketing but many struggle with how to plan and execute it to see meaningful results. B2B Marketing Content Marketing Strategy Revenue Growth Andrew Davis Content Marketing Institute content marketing strategy MarketingProfs Measurement personasWithout exception, read more.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients


As a result, his business flourishes. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point. Guest post by Bill Achola. Ned J. His work is recognized. And so on.

Top 10 Essential Features Every Small Business Website Must Have

B2B Marketing Insider

If you have a business of any size or type, you already know that you must have a website if you are going to be successful. In this age of information and the Internet, people expect to find businesses online. Some business owners have a list of reasons why they don’t think they need a […]. Marketing Strategy essential features small business website

Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? If In a perfect world, we would always know exactly what the Big Search Engines want from us and our business blogs, always and without a doubt. We won’t call it “SEO”, but rather a component of content marketing that business owners can get a handle on, without too many technical details. Ah, yes, nirvana.

Funny Business: The Best Digital Marketing Humor, 2014 Edition


Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us. Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year or so. The 18 Most Hilarious And Clever Print Ads Ever by Business Insider. Really.

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The one social media rule ALL businesses should follow

grow - Practical Marketing Solutions

There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). BUSINESS. Client #1 had someone running handling their marketing and metrics on their behalf. BUSINESS.

Rules 103

Has social business finally arrived?


Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. While many start-up companies have adopted new technologies and business models, the majority of businesses, however, have been relatively slow to change. The post Has social business finally arrived?

Why Businesses Need Marketing Qualified Leads

B2B Marketing Insider

In marketing and sales, we’re always on the lookout for leads. Leads that have the biggest impact on your bottom line are Marketing Qualified Leads (MQLs). The post Why Businesses Need Marketing Qualified Leads appeared first on Marketing Insider Group. Content MarketingHowever, not all leads are created equal.