16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? Meghan M.
Small Business Marketing Optimization Tips for 2016
DECEMBER 8, 2015
The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!,” but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Guest post by John Oechsle. Data Management. Social media.
Marketing to Millennial business buyers
DECEMBER 3, 2015
The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. So we B2B marketers must consider how to appeal to them effectively. Much has been written about Millennial preferences as consumers, but how about them as business buyers? Let’s take a look.
Is Inbound Marketing Holding Your Business Back?
JUNE 13, 2016
“Inbound” marketing is defined as marketers getting people to come to them, rather than marketers going out to get prospects’ attention. As practiced today, it relies heavily on content marketing (the production and distribution of content like videos, eBooks, blog posts, podcasts, and so on) and search engine optimization. What is outbound marketing?
Evangelizing a Content Marketing Program
Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.
Interesting Marketing Trends of Small Businesses [Infographic]
AUGUST 17, 2012
Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent. This infographic outlines some of the tactics and observations that help small businesses advertise. Postal Service.
Better Business Blogs: Correct Those Broken Links
Writing on the Web
JUNE 17, 2016
Are you keeping your business blog fresh? If In a perfect world, we would always know exactly what the Big Search Engines want from us and our business blogs, always and without a doubt. We won’t call it “SEO”, but rather a component of content marketing that business owners can get a handle on, without too many technical details. Ah, yes, nirvana.
How to Harness the Power of a Referral Marketing Business
JUNE 27, 2016
In this digital age, marketing supports the attract, capture, and nurture stages of the customer lifecycle, ideally with a clean handoff to sales close to the purchase point. That’s one reason that marketing is increasingly getting involved in the customer experience. What can referral marketing do for your company? Why marketing, not customer success, should own referrals.
Deleting Your Social Media Business Page? Read This First.
grow - Practical Marketing Solutions
JULY 6, 2016
Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Less is more with some marketing strategies.
Staffing and Launching Your Content Marketing Program
Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” business. So was I.
Top 10 Essential Features Every Small Business Website Must Have
B2B Marketing Insider
JULY 4, 2016
If you have a business of any size or type, you already know that you must have a website if you are going to be successful. In this age of information and the Internet, people expect to find businesses online. Some business owners have a list of reasons why they don’t think they need a […]. Marketing Strategy essential features small business website
The business case for unbranded content
grow - Practical Marketing Solutions
FEBRUARY 29, 2016
You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working. Let’s take a deeper look at the business case for unbranded content through three interesting case studies. 1. One of my favorite content marketing case studies is BabyCenter. The answer? The answer?
6 Business Skills Every B2B Marketer Must Master
Type A Communications
MAY 3, 2016
They need a different kind of marketer. B2B Marketing Business Change ManagementMay 3, 2016 We’re barely into the week and I’ve already heard the same tale of woe from four different companies. Well, to. read more.
10 essentials missing from your business website
APRIL 7, 2016
You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. There are two things a solid brand identity and your business website absolutely need to succeed. Almost any business website will benefit from a contact form that allows customers to instantly “reach out” online.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.
Debunking myths around sales videos for business
APRIL 27, 2016
How to budget and plan for a business video content marketing strategy . One video is not a video content marketing strategy. Businesses that start using online video content marketing in their daily sales and marketing process stand to gain significant tangible benefits across their entire lead generation and sales cycle. Thanks to all our sponsors!
The Real Roadblock to Social Business Success
SEPTEMBER 9, 2014
Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. marketing and HR). But it’s jarring to still come across such reports today.
Twitter Vine in Small Business Marketing
APRIL 25, 2013
With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. So, how do you get started? So how can small business owners make the most of this trending social media app? Not sure how to translate this app into small business speak? This is great way to market your brand , and not just what you are selling.
10 Ways to Generate More Leads from Your Business Blog
SEPTEMBER 23, 2015
Email all new blog content to your marketing database. The post 10 Ways to Generate More Leads from Your Business Blog appeared first on The Point. Here are 10 proven ways to generate more leads from your blog. And no, #1 is not “write better content” (because you already knew that.). 1. Optimize post titles for search. Offer multiple subscription options. Subscribe Now!”). 4.
Study: How Much of Your Content Marketing Is Effective?
Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.
How Understanding The Goals And Intent Of Buyers Can Transform Marketing
JULY 17, 2016
But was it something that was going to really transform our marketing? I don’t think so.”. Doing so provides the deeper level of understanding required to create resonance with customers in all aspects of marketing and sales. Yet, there is context related to goals , such as creating faster delivery of critical components to established customers due to new market needs.
Digital Marketing for Manufacturers: Making a Business Case
Industrial Marketing Today
AUGUST 11, 2015
Uh […] The post Digital Marketing for Manufacturers: Making a Business Case by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Industrial Marketing Digital marketing Industrial content marketing WebinarThis is only a content summary.
How long should your online business video production be?
JANUARY 20, 2016
In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ? sound video content marketing strategy should be looking at how to produce many videos for different parts of the buying process.
Funny Business: The Best Digital Marketing Humor, 2014 Edition
NOVEMBER 11, 2014
Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us. Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year or so. The 18 Most Hilarious And Clever Print Ads Ever by Business Insider. Really.
Definitive Guide to Planning a New Content Initiative
THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. In today’s noisy digital world, it’s more important than ever that marketers have a well- defined strategy for each content initiative. Unfortunately, it’s not all that uncommon for marketers to. on your business goal(s).
Two reasons to invest in online business video production
OCTOBER 16, 2015
To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. The reason is pretty simple – online business video marketing content gives them [decision makers at any stage, from lower level recommenders to ultimate budget holders] the most amount of information in the shortest amount of time.
The Social Business Shift [Infographic]
It's All About Revenue
DECEMBER 14, 2012
by Jesse Noyes | Tweet this What’s a social business all about? But what social business is truly about a “shift”, a move from enterprises attempting insulate itself from disruption and instead greeting it warmly. The social business shift is leading to a social business economy. What’s your definition of a “social business”?
Is Video the Future of Small Business Marketing?
JUNE 27, 2016
That might not seem like the best way to market your company, but it’s actually the premise of one of last year’s most successful branded videos. With almost 100 million views combined on Facebook and YouTube , “This Unicorn Changed the Way I Poop” helped put Squatty Potty—which makes a toilet stool to help you take care of business—on the map.
Next-Generation Marketing Automation Systems Target Small Business
Customer Experience Matrix
JANUARY 22, 2014
I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders. Among U.S-based
Content Marketing Playbook: Strategy and Roadmap
planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.
Five marketing and business lessons from Japan
grow - Practical Marketing Solutions
JUNE 2, 2013
No, the world is not all Facebook-crazy. I met with some of the country’s top bloggers and marketing thought leaders and I learned that traditional media still has a very strong hold on the media culture here. Of course the Japanese have traditions for many common business practices, too. Even a simple exchange of business cards or a hand shake is filled with meaning.
Business volunteering – people or profits?
The B2B Research Blog
MAY 12, 2015
Our goal with this project was to help charities attract more volunteers from the business community, and to help businesses implement a more successful volunteering strategy. To do so we surveyed 200 decision makers in London businesses to understand their attitudes, motivations, practices and challenges when it came to volunteering. The The results were fascinating.
Has social business finally arrived?
JULY 3, 2014
Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. While many start-up companies have adopted new technologies and business models, the majority of businesses, however, have been relatively slow to change. The post Has social business finally arrived?
Marketing Automation for Small Businesses
JUNE 9, 2014
The post Marketing Automation for Small Businesses appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Nurture Marketing Website Tracking
B2B Marketing Trends for 2016
B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.
The one social media rule ALL businesses should follow
grow - Practical Marketing Solutions
NOVEMBER 26, 2015
There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). BUSINESS. Client #1 had someone running handling their marketing and metrics on their behalf. BUSINESS.