Martech

DECEMBER 4, 2023

Halo analysis allows us to look for a correlation between the independent variable(s) and the dependent variable to determine if there is a positive relationship between them (i.e., Building and sticking to investment in out-of-market buyers Ninety-five percent of B2B buyers aren’t in market at any given time, LinkedIn Research suggests.

B2B Marketing 111

B2B Marketing Trends B2B Planning 111

Valasys

AUGUST 26, 2020

Good communication skills are one of the core elements of successful business relationships. That’s a rare constant in the ever-changing business world. Your message can’t be the same for your potential business partners you have never met, your faithful employee, and your Millennial audience. Define to Whom You Are Writing To.

Effectiveness 98

Effectiveness Business Correlation Marketing Proposals 98

KoMarketing Associates

FEBRUARY 12, 2015

That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. Good to Great by Jim Collins.

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

Marketing Insider Group

JULY 28, 2020

While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. The report on c-suite salaries comes from a Harvard Business Review study. Image: Harvard Business Review. A LinkedIn report found that 78% of IT buyers seek information when looking for a provider.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team. We also use the report to track the progress of our overarching business goals. gain in followers and a 373.7%

Linkedin 46

Linkedin Paid Search Agency Companies Correlation 46

Sprout Social

MAY 18, 2022

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. The index provides a score on a scale of 0-100 based on what LinkedIn determines as the four most important “pillars”: Create a professional brand. Referrals are gold for any business. Focus on the right prospects. Engage with insights.

B2B Thought Leadership 138

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 138

Contently

MAY 15, 2017

With all of this progress, counting Facebook, Twitter, and LinkedIn shares may seem like a thing of the past. In the early days of search, savvy site-builders often found correlations between particular attributes and high rankings, so they tried to game the system even if it meant sacrificing quality.

Correlation 157

Correlation Lead Scoring Lead Ranking Content 157

Tomorrow People

NOVEMBER 30, 2018

And our content has to take into consideration their business needs and schedules. Our outreach for our company mainly resided on LinkedIn, Twitter and Google+. The lesson to be learned from that is to make sure the chosen medium is aligned with your business goals. They’re all on Facebook, they’re all on LinkedIn.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

chiefmartech

AUGUST 14, 2020

Speaking of stirring discussion… Ben’s report had a simple but brilliant premise: map brands on a two-dimensional graph by their Digital IQ on the y-axis and the size of the martech stack on the x-axis and see if there was any correlation. It reveals a positive correlation between martech stack size and digital IQ.

Marketing Management 108

Marketing Management Gartner Correlation Paid Search Agency 108

Zoominfo

MAY 18, 2022

Spend a little time on LinkedIn, and you’re bound to see job titles that don’t quite match up with reality. Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo OK, But What’s the Problem? It’s pretty easy to imagine how it happens. Here’s why.

Peer-to-peer 100

Peer-to-peer Zoominfo Class Sales Qualified Leads 100

Hubspot

NOVEMBER 20, 2023

But you don’t want to expand into new industries while increasing costs, losing time, and ultimately, costing your business sales. Moreover, you can tell AI about your product, then ask it to directly correlate its features and benefits to your new audience’s needs. That’s why branching into new territory is more important than ever.

Marketing AI 66

Marketing AI Work Management Top of Funnel Marketing Management 66

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Referral Rock

OCTOBER 3, 2019

Find him on LinkedIn. Customer Relationship Management, also known as CRM, forms a crucial aspect of small as well as large businesses. More and more businesses rely on CRM systems these days for fortifying customer relationships and boosting profitability. In his spare time, he enjoys Guitar, Badminton, and Photography.

Enterprise Management 65

Enterprise Management CRM Marketing Management Business 65

Oktopost

DECEMBER 5, 2022

There’s a correlation between the number of Facebook shares of a piece of content and the backlinks it receives organically. There’s evidence that these things slightly correlate with ranking. Having consistent business information on the page as a reference for the search engine may also improve local SEO. ↑

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

B2B Digital Marketer

MARCH 17, 2022

Learn the ins and outs of SEO and apply it to your business. The pandemic created a huge change and increase in complexities to the point that there is no more going back to the old way of doing business. 28:17 – Does top-page ranking correlate to more revenue? Jon’s LinkedIn: [link]. 32:53 – Connect with Jon Lightfoot.

Marketing AI 98

Marketing AI SEO Domain Enterprise Management 98

Zoominfo

JUNE 4, 2018

Before we get into it, here’s a quick definition of a vanity metric: A vanity metric is data that looks good at first glance, but provides little insight into business success, company revenue, and ROI. On the other hand, you may have a small but dedicated following on LinkedIn– and your social posts often lead to big sales.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Optinmonster

AUGUST 2, 2023

91% of businesses use video as a marketing tool in 2023. Key takeaway: Video remains a predominant marketing choice, with almost 90% of businesses adopting it. Various reasons prevent businesses from using video, but the most common challenge is the shortage of time. 66% of video marketers created live action video in 2022.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Content Marketing Institute

OCTOBER 16, 2017

It’s simple because vanity metrics are easy to obtain in large numbers – all platforms supply them; it’s difficult because they are often ambiguous when it comes to reporting a return on investment (ROI) or value to a business. Some would argue that there is no correlation at all. Click To Tweet. Click To Tweet.

Lead Ranking 99

Lead Ranking Top of Funnel Correlation Lead Scoring 99

Heinz Marketing

OCTOBER 1, 2019

After analyzing responses from more than 2,300 business professionals, we not only identified the key drivers of productivity , but also discovered another finding: There’s a strong correlation between productivity and happiness, assuming you approach productivity by following 9 specific habits. But look at how much!

Product 93

Product Correlation Case Studies Training 93

Brandwatch Marketing

NOVEMBER 8, 2023

Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy. 2) TweetReach TweetReach is a great monitoring tool for your business if you’re interested in checking how far your Tweets travel.

Social Media 98

Social Media Tools Media Lead Scoring 98

Convince & Convert

AUGUST 31, 2015

We investigate three of the biggest: Twitter, LinkedIn, and Facebook. LinkedIn Provides Industry Insights. Firstly and most obviously, LinkedIn is fantastic at building relevant networks of people and businesses. Firstly and most obviously, LinkedIn is fantastic at building relevant networks of people and businesses.

Social Media 157

Social Media Media Ad brokers Twitter 157

ClearVoice

MAY 28, 2021

SOV is crucial because it strongly correlates to market share and revenue. Image source: LinkedIn B2B Marketing report. By continually analyzing your results, you can tweak your marketing strategy to increase profits and reach your short and long-term business goals. How does your business measure up to competitors?

Correlation 52

Correlation Comparison Click Rate Work Management 52

Content4Demand

AUGUST 11, 2021

Prove that you’re delivering bottom-line results to demonstrate your value to the business. This information can help you learn what is and isn’t working as these early-stage prospects make their way to the things that will demonstrate a clearer correlation to dollars earned. Read the Boardroom. 5 Revenue-Based Marketing Metrics.

Lead Scoring 110

Lead Scoring Lead Ranking Sales Qualified Leads Intent Data 110

Brandwatch Marketing

JUNE 15, 2022

Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy. TweetReach is a great monitoring tool for your business if you’re interested in checking how far your Tweets travel. 1) Hootsuite. 13) SumAll.

Social Media 144

Social Media Tools Media Lead Scoring 144

Salesforce Marketing Cloud

APRIL 27, 2022

Businesses still need to provide goods and services to customers and the public — and many have turned to automation to fill those job gaps. . Automation can help streamline your business. Unemployment declines when businesses add more robots. Make your teams more efficient with tools like Flow, Slack, and Mulesoft.

Automation 98

Automation Enterprise Management Work Management Paid Search Agency 98

Valasys

MARCH 25, 2020

Personalization is the most important causation of sales conversions and bears a positive correlation with the same. By the means of this inexpensive method, prospects can engage with the marketers in marketing events of high intellectual and business relevance without undergoing tedious traveling schedules. Wrapping Things Up.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

LeanData

OCTOBER 26, 2022

Month One: Identify Stakeholders & Gather Business Requirements. If the proposed new platform is really techy, break it down and explain the impact on the business. . This involves not only online research, but also reaching out to peers on LinkedIn, Modern Sales Pros , and Slack communities like RevGenius , and Wizard of Ops. .

Work Management 86

Work Management Marketing Management Tips Peer-to-peer 86

SmartBug Media

NOVEMBER 30, 2020

Seeing the value of your marketing efforts, whether you’re the business owner or the marketer, is undoubtedly important in the constant conversation about return on investment (ROI). Understanding each marketing platform’s attribution reporting is key to achieving the fullest picture of which platforms are working for your business.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

Convince & Convert

JULY 24, 2019

So instead of thinking about a “social media” strategy , you really need to adopt a Twitter strategy, and a Facebook strategy, and an Instagram strategy, and a LinkedIn strategy, and beyond. . One goal per platform and these must tie to higher-level business outcomes. Download this Social Media Channel Strategy Template.

Social Media 155

Social Media Media Marketing & Strategy Television marketing 155

Webbiquity

NOVEMBER 27, 2018

LinkedIn is viewed as the leading platform for business professionals, but it’s harder to build a large network there: many users are (understandably) hesitant to accept connection requests from complete strangers there. Twitter is arguably the most flexible and capable social network for B2B marketers.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Tiecas

AUGUST 14, 2023

This lack of strategy often leads to content creation without clear objectives or alignment with business goals. Only 32% of manufacturing content marketers have a documented content marketing strategy in place. Just creating content for the sake of content marketing will not move the needle.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Zoominfo

FEBRUARY 26, 2021

The rise of B2B sales automation is directly correlated with the operationalization of data. Let’s be clear: whether B2B leaders realize it or not, AI has penetrated nearly every aspect of common business processes, and sales is no exception. Currently, only 49% of businesses say they have fully integrated systems.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Tiecas

JANUARY 27, 2024

DemandMetric ) Companies that blog get 55% more website visitors than businesses that don’t. One of the most effective channels for promotion is social media, such as LinkedIn and YouTube. Websites with active blogs have 434% more indexed pages and 97% more inbound links than those without. ( Look no further.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Martech Advisor

AUGUST 30, 2019

In a recent survey , Clearlink looked at the possible correlation between Net Promoter Scores and profitability. While perhaps initially surprising to some, we discovered that there’s a definite correlation between NPS and average handle time—but it’s not what you might think. Adam Mergist, COO, Clearlink.

Lead Scoring 87

Lead Scoring Lead Ranking Promotion Correlation 87

DiscoverOrg

JULY 6, 2016

Originally aired 6/24/16, his interview with DiscoverOrg CEO, Henry Schuck, focused on the importance of access to the right information, which is particularly crucial in enterprise sales because the accuracy of that information directly correlates to improving sales commissions. Below are some topical highlights of that podcast.

Burn Rate 120

Burn Rate Peer-to-peer Data Hygiene Correlation 120

Webbiquity

AUGUST 21, 2018

Lean is an evolved approach to business that emphasizes transparency, accountability, and efficiency in order to maximize the value produced for the customer. We’re fascinated by the incredible transformations that teams undergo as they adopt Lean—and the tangible business results that follow. Connect with Jon on LinkedIn.

Enterprise Management 150

Enterprise Management Peer-to-peer Work Management Marketing Management 150