Scoop.it

MAY 28, 2019

One example of this is the over-optimization of copy with specific keywords. For example, some copywriters will charge you to publish a piece of content on a major publishing platform, yet fail to understand the difference between “dofollow” and “nofollow” links. Most businesses start with the first option. Don’t get me wrong.

Copywriting 74

Copywriting SEO Paid Search Agency Lead Scoring 74

Single Grain

OCTOBER 25, 2023

In this post, we’ll walk through how to scale your content creation to the next level, illustrated by some programmatic SEO examples. The core components of programmatic SEO include: Keyword Research: Identifying a list of long-tail keywords that have high search intent but lower competition.

Long Tail Marketing 52

Long Tail Marketing SEO Examples Top of Funnel 52

Convince & Convert

APRIL 1, 2015

Today, that A = B correlation between keywords and search rankings has been diluted to an unrecognizable degree (highlight to tweet). For example, a query like “Using Green Energy at Home” offers me results about what renewable energy options are available for home use, how I can implement renewable energy inside my home, and so on.

Keywords 167

Keywords Lead Scoring Lead Ranking SERP 167

Outbrain

JUNE 16, 2022

First, high CTR drives interest, engagement, traffic, and possible conversions for your business. High CTR also correlates with a lower cost per click and higher number of impressions, leading to more engagement and an even higher Quality Score. Another variable is the type of industry you are serving. Keywords count – a lot.

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Convince & Convert

DECEMBER 24, 2015

Today, that A = B correlation between keywords and search rankings has been diluted to an unrecognizable degree (highlight to tweet). For example, a query like “Using Green Energy at Home” offers me results about what renewable energy options are available for home use, how I can implement renewable energy inside my home, and so on.

Keywords 100

Keywords Optimization Lead Scoring Lead Ranking 100

Moz

OCTOBER 18, 2020

Posted by MiriamEllis The COVID-19 pandemic has upended the way we engage with local businesses. We're ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online?

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Hubspot

MARCH 11, 2018

Use it for business. And while galvanizing a movement might not exist within the strategic models of goals for a small-to-midsize, business-to-business organization, there are still ways to leverage your social media presence to build on the idea of a community. People have a lot of feelings about social media. Come back to it.

Social Media 78

Social Media Media Peer-to-peer Privacy 78

Outgrow

SEPTEMBER 23, 2022

Adapting your business model to the current macroeconomic environment. But at the same time, this recognition that just digital business in general, is still very early in its transformation. Saksham Sharda: And are there any examples of companies who you can give us that a handle like this renaissance well enough already?

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Directive Agency

AUGUST 8, 2017

For example, look at the types of businesses that rank for “best email marketing software”: You will notice there are over 37 million hits for that search alone. So the chances of your business ranking anywhere close to a keyword like this are nil. You should still target long-tail keywords whenever possible.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

accelerate agency

JULY 20, 2020

Taking your competitor’s strengths and weaknesses and using them to improve your own performance is just good business. Competition is a healthy part of business. When a business or website embarks on an SEO strategy, competitor analysis is far too often overlooked. It’s no different when it comes to SEO.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

Martech

JULY 7, 2023

It is a business metric, not a campaign-level measurement. Why you should track it Unlike other metrics in this list, the value of an email address can help you make strategic and business decisions as well as campaign-level planning. It helps you account for every bit of revenue from email and benefits your program in the long run.

Budget Programs 113

Budget Programs Long Tail Marketing Ad Frequency Click Rate 113

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Are long-tail keywords the way to go for companies with low domain authority? Yes, prioritize long-tail keywords. 98% of the marketers we surveyed have an active blog. What approaches are they using?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

seo.co

NOVEMBER 1, 2021

Here’s an example: Tips On Using Meta Descriptions. If you run a small local business, include your phone number to generate more call-in leads. For example, you might choose to look at clicks over the course of the past month, or over the course of the past year. This can be tricky, depending on your business model.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Blue Flame Thinking

NOVEMBER 15, 2023

Using AI in business is gaining serious traction. The evolution of artificial intelligence in business (and our personal lives) AI has been incrementally shaping our lives for decades. Many of these examples hide in plain sight, including: Word processors: Microsoft Word, Email platforms, Grammarly.

Marketing AI 77

Marketing AI Paid Search Agency Companies Long Tail Marketing 77

Directive Agency

JULY 7, 2017

Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. In the B2B space there’s a good chance that your end customers aren’t necessarily searching your primary or even long tail keywords. B2B users are looking for ways to improve their business.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Single Grain

JULY 20, 2023

There are many statistics to back up these claims, such as: On average, businesses make $2 for every $1 spent on Google Ads. These are all reasons why more than 80% of businesses trust Google Ads for PPC. These are all reasons why more than 80% of businesses trust Google Ads for PPC. Google’s ad revenue was $54.48

Paid Search Agency 52

Paid Search Agency Cost Per Click ROI Google 52

Single Grain

OCTOBER 6, 2020

Replace any examples/case studies with new, current ones. For example, our results showed that despite using the same updating method on each post, posts that already had traction performed significantly better after the update than posts with little to no traffic before the update. Replace any outdated or irrelevant images.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Moz

JANUARY 12, 2021

I mention that because I want to share with you today examples of what I discovered when I was doing my client work. People like my friend Rand Fishkin, the founder of Moz, used to do correlation studies that would discover what factors seem to correlate with rankings, and we'd publish these kinds of reports. A troubling story.

SEO 59

SEO Video Marketing Correlation Click Rate 59

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. We've written a whole post ( several , actually ) with tips and tricks to make business blogging less of a time suck. We've written a whole post ( several , actually ) with tips and tricks to make business blogging less of a time suck.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Anyword

OCTOBER 7, 2019

The bottom line, regardless of the type of business goal, publishers have had to start thinking like online marketers in order to survive. . Content marketing is, by nature, a long-tail endeavor. They need to market themselves in order to gain visitors who will complete business objectives and generate long-term ROI.

Loyalty 66

Loyalty Optimization Correlation Marketing Analytics Tools 66

seo.co

MAY 16, 2021

For example, you can see your web pages that rank high, but aren’t getting clicks. For example, with Yoast, you can control how your home page title appears, add meta descriptions, and specify post category taxonomies. For example, you can’t optimize your page titles and descriptions without knowing what your market wants.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Hubspot

FEBRUARY 20, 2020

Here's a reality check for 2020 — only one-third of businesses make it to the 10 year mark. No market demand, running out of cash, and getting out-competed are among the leading reasons businesses fail. What are your top challenges in sales/business? The good news? How would you describe Sales Hacker to your grandma?

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Anyword

OCTOBER 7, 2019

The bottom line, regardless of the type of business goal, publishers have had to start thinking like online marketers in order to survive. . Content marketing is, by nature, a long-tail endeavor. They need to market themselves in order to gain visitors who will complete business objectives and generate long-term ROI.

Loyalty 40

Loyalty Optimization Correlation Marketing Analytics Tools 40

Moz

NOVEMBER 18, 2019

Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. Seed keywords are the foundational terms that are related to your business and brand. Start with keyword research.

SEO 60

SEO Top of Funnel Long Tail Marketing Lead Scoring 60

Moz

OCTOBER 25, 2019

I suggest prioritizing long tail keywords that you foresee providing a high potential ROI. For example, there are millions of searches a month for the keyword “shoes.” This is a great example of a long tail keyword phrase that could provide direct conversions. We’ll use featured snippets as an example.

Features 49

Features SERP Long Tail Marketing Marketing Analytics Tools 49

Single Grain

MAY 4, 2023

Here is an example of keyword rank tracking using Google Search Console. After logging in to your Google Search Console account, click on search results : For example, you can see users’ search queries, the top pages, the countries and the devices that are bringing traffic to your website.

Keywords 52

Keywords Budget Programs SEO Tools 52

Directive Agency

NOVEMBER 8, 2018

Step 3: What is the Long-tail Opportunity? . Long tail opportunity refers to “secondary” keywords or words that are correlated to your primary keywords. Long Tail Pro. Answer the Public. SEMRush Content Tool. Another variation might be “Solutions” content. Moz Keyword Explorer.

SEO 40

SEO Long Tail Marketing Lead Scoring Lead Ranking 40

Referral Rock

OCTOBER 9, 2019

Born out of a need to cut cost per acquisition and increase ROI, performance marketing has continued to give businesses the ability to measure everything from brand reach, to conversion rate, down to a single ad. Performance marketing also allows businesses to pay marketing companies when a specific action is completed. Partnerize.

Paid Content 51

Paid Content Advertising Agencies Marketing AI Paid Search Agency 51

Single Grain

MAY 5, 2020

In this post, I'll teach you all about enterprise SEO, provide you with some examples to help you understand it better, and discuss some enterprise SEO tools to take your SEO campaign to the next level. Businesses having thousands of pages on their websites require specialized SEO teams and high-level strategies to drive more traffic.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98

Conductor

OCTOBER 28, 2020

In the US for example, more than a third of US shoppers who normally shop in stores for Black Friday say they won’t this year. If Google is serving up results that don’t feature your site or any of your competitors’ sites (for example, news or publishing results, affiliates etc.) All this, however, was before the pandemic took place.

SEO 69

SEO Webinar Metrics Ad Building Marketing & Strategy 69

Moz

JULY 17, 2019

For example, Luke found huge opportunity on Best Buy’s website — thousands of people’s site searches were leading them to an unoptimized “no results found” page. For example, are you showing near-exact products or are you showing complementary products? However, links are more correllated with long tail searches.

Lead Scoring 45

Lead Scoring Lead Ranking SERP Ideal Customer Profiles 45

Hubspot

JANUARY 31, 2012

Yesterday, Business Insider reported that Procter & Gamble is set to lay off 1,600 employees as a result of its decision to cut back on the company's annual advertising spend of $10 billion. be done by businesses of every size, yet it's only efficient and effective when SEO and social media work with your other marketing channels.

Paid Content 28

Paid Content Paid Search Agency Long Tail Marketing Mobile Advertising 28

Directive Agency

NOVEMBER 11, 2016

For example, if you were to search “who was the president when the Angels won the World Series,” semantic search would dissect that query into smaller, related pieces of information. Having multiple branches of your campaigns that trace back to your primary keywords will also help you target the long tail modifications of those keywords.

Mobile Marketing 40

Mobile Marketing Paid Content Search Marketing B2B Marketing 40

Single Grain

DECEMBER 23, 2019

You can power up your Amazon Ads campaign with the help of AI to: Automate bids (for both short-tail and long-tail keywords). Optimize ad campaigns for long-tail keywords. Your easy-to-digest report will now be generated, like this example: Dive Deeper: What Amazon’s Marketing Strategy Can Teach SMB Owners.

PPC 96

PPC Paid Content Marketing AI Trends 96

Single Grain

OCTOBER 31, 2023

Increasing your domain authority score will often correlate with more potential to do well in the SERPs, though it will have no impact on what your competitors are doing. For example, remove links to your site in the comments sections or forums. Create a list of backlinks you need to start working on.

Lead Scoring 98

Lead Scoring Lead Ranking Domain SERP 98

seo.co

FEBRUARY 9, 2023

Improves conversion rate because your users see that the website is active (and, therefore, so is the business). Because semantic search makes long-tail keyword phrases and user interests more important than individual keyword mapping, you’ll also have to take a step back and consider what topics you want to write.

Optimization 111

Optimization SEO Lead Scoring Lead Ranking 111

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. It’s somewhat different from SEO for small businesses, as it targets a different market and (usually) involves a much larger and more complex website. What makes an enterprise level website?

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52