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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

MarketingCharts LinkedIn Tests New AI-Based Learning Elements In-Stream Microsoft-owned LinkedIn (client) has expanded its use of AI within its LinkedIn Learning offering, using the technology to provide additional insight for users on the professional social platform seeking to learn new skills or hone existing one, LinkedIn recently announced.

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Elevate B2B Marketing News Weekly Roundup: Marketers Increase Social Spending & LinkedIn Updates Newsletters

Top Rank Marketing

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Social Media Today Video dominates social time—but it’s reaching a saturation point When it comes to how much time U.S. percent of time expected to be spent on video during 2023, and reaching 60.1 MediaPost From Mad Men to machines?

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Use But Don’t Abuse: 5 Tips for Content Creators

Marketing Insider Group

Being able to automatically receive reports on copyright infringement protects content creators. Many content creators with their own sites feature a copyright notice front and center as a warning.) Someone else may push out LinkedIn pieces that generate tons of commentary. Give credit where credit’s due.

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Social Sharing Might Get You Sued: Social Media And Copyright Law

Marketing Insider Group

. That’s right, you better watch what you share on Twitter, Facebook or LinkedIn, because you could end up getting into trouble. Most of us learned about copyright law with the illegal music downloading issues brought on by Metallica and the Recording Industry Association against Napster. Copyright Law As A Business.

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4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. Let’s break down a few examples to show how intent can be your crystal ball. T-Mobile Data Breaches On Jan.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. Or you could re-share thought leadership on LinkedIn while adding your brand’s perspective. If you’re a smaller business, weigh the pros and cons of engaging among leadership before taking any action.

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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

Karen McFarlane, chief marketing officer, LetterShop x KMC I’m particularly concerned about the legalities associated with AI on the copyright side and the privacy concerns. Bernie Borges, vice president, content marketing, iQor Generative AI is great for content busy work like paid social, email subject lines, tweets, etc.