The Marketing Blender

FEBRUARY 13, 2024

This helps build trust and credibility and attracts potential customers seeking reliable information. Enhanced customer satisfaction is expected as improved efficiency and productivity translate into better products and services. Keeping a close eye on these KPIs serves as a compass on the journey to success.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What impact have marketing automation and AI had on email marketing?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

The Lead Agency

FEBRUARY 20, 2023

What types of businesses are best suited for an account-based marketing approach? It is an ideal approach for B2B businesses looking to target large, high-value accounts. What challenges do companies typically face when implementing an account-based marketing strategy?

Account Based Marketing 62

Account Based Marketing Enterprise Management B2B Marketing Work Management 62

Lead Liaison

JUNE 1, 2018

My office just received an order of company t-shirts that we intend on giving away to current and prospective clients, as well as wearing ourselves. Company shirts are a pretty standard category of “swag.” But are company shirts really worth the investment? The “Pros” of Investing in Company Shirts.

Paid Search Agency 48

Paid Search Agency Companies Tips Lead Liaison 48

Salesforce Marketing Cloud

JUNE 14, 2023

Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. Get deals done, make customers successful, and help your company grow. Shifting your focus to offering value and solutions is the way forward.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Conversica

FEBRUARY 21, 2022

Onboarding sets the tone for the rest of the customer’s relationship with your business. Building a success plan that guides customers through each step and includes regular check-ins keeps new adopters on track and engaged in the onboarding process. They say first impressions last a lifetime.

Work Management 72

Work Management Marketing Management Case Studies Eye-Tracking 72

Valasys

JULY 31, 2023

Introduction Have you noticed how lead generation has become the hottest topic in the realm of business success? It’s like a secret sauce that fuels growth and propels businesses towards their wildest dreams. And trust me, the potential is enormous!

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Hubspot

NOVEMBER 8, 2023

You not only want to push your reps to try their best for the good of the company, but you want to tap into their personal motivations and provide them with the encouragement they need to reach their goals and yours. Define and track clear and measurable processes such as: The sales process that your reps follow. Always be hiring.

Work Management 65

Work Management Lead Ranking Allocation Hubspot 65

Zoominfo

OCTOBER 25, 2019

Is CSR nothing more than a PR gimmick designed to boost a company’s brand or public image? Or is it a realistic method for companies to integrate environmental and social issues into their business models? millennials hope companies will take the lead on social issues they find important. 71% of U.S. 71% of U.S.

Ethics 174

Ethics Lead Ranking Resource Management Paid Search Agency 174

Sprout Social

MAY 20, 2021

Engagement can be measured through quantitative data (think: productivity) and/or quantitative factors such as emotions, loyalty and satisfaction. On the flip side, companies with higher engagement rates are more productive and attract employees that stick around for the long haul. Why employee engagement matters so much.

Work Management 131

Work Management Customer Surveys Marketing Management Customer Satisfaction 131

Hubspot

MARCH 7, 2018

Employee Satisfaction. Without a regular physical presence in the field, it’s difficult to keep tabs on their team and business operations. Instead, they rely heavily on their field representatives to be their eyes and ears. Instead, they rely heavily on their field representatives to be their eyes and ears.

Work Management 100

Work Management Lead Scoring Lead Ranking Cross-Selling 100

Zoominfo

OCTOBER 25, 2019

Is CSR nothing more than a PR gimmick designed to boost a company’s brand or public image? Or is it a realistic method for companies to integrate environmental and social issues into their business models? millennials hope companies will take the lead on social issues they find important. 71% of U.S. 71% of U.S.

Ethics 130

Ethics Lead Ranking Resource Management Paid Search Agency 130

Pam Didner

OCTOBER 7, 2020

Brands, organizations, entrepreneurs, and companies invest heavily in the digital market to make digital presence possible. So keep your eyes open, and you’re sure to find a webinar that matches your interests! These tools are usually available to track the performance and reach of websites and social media.

Paid Search Agency 133

Paid Search Agency Planning Tips Work Management 133

Content Marketing Institute

JANUARY 8, 2019

Job candidates want the interviewers to see them as well prepared and a good fit for the company. There’s a satisfaction that comes with being able to unwrap a package and hold an object in your hands. One way to earn visitors’ trust is to get them to interact with your site. Show an intangible object in something tangible.

Landing Pages 107

Landing Pages Tactics Conversion Storytelling 107

Oktopost

NOVEMBER 16, 2021

Some businesses have dedicated sales outreach teams, while others spread the duties around, depending on how the business is structured and the nature of its customers. Depending on your business and customer, you might use one tactic or several to accomplish your sales outreach goals. Automate Your Outreach.

Outreach 62

Outreach Top of Funnel Enterprise Management Tips 62

Scoop.it

DECEMBER 30, 2021

Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen. No business likes to hear that they’re not generating enough cash flow ?or What is Sales Productivity?

Ideal Customer Profiles 92

Ideal Customer Profiles Top of Funnel Product Lead Ranking 92

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? That way, you can choose which tools are suitable for your own company, and you’ll soon be generating more leads and making more sales. Essentially, these tools automate the process so you can focus on other areas of your business.

Marketing Automation Services 127

Marketing Automation Services Budget Programs Enterprise Management Work Management 127

EveryoneSocial

FEBRUARY 3, 2021

Successful companies are strategic with the way they communicate. Trust is created by the ways that businesses share authentically about themselves and how they respond to difficult situations. So clearly this is something more businesses need to address! What is a Corporate Communications Plan?

Planning 60

Planning Enterprise Management Work Management Lead Scoring 60

Hubspot

AUGUST 22, 2022

Building trust and rapport, crafting a personalized sales approach, and prioritizing existing customers are more important than ever to a successful sales strategy that not only attracts customers, but turns them into promoters of your brand. Top Sales Metrics to Track. UK, Japan, Canada, Australia, France, and Germany.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

Hubspot

NOVEMBER 13, 2023

What to Consider When Picking Packaging for Your ecommerce Business 7 ecommerce Packaging Examples What is ecommerce packaging? Your business can’t afford to skip this key touch point. It was the first — and last — time I ordered from the company. Follow the tips below to choose effective packaging that’s easy-on-the-eyes.

eCommerce 71

eCommerce Best Practices Word of Mouth Viral Marketing 71

Valasys

APRIL 19, 2023

Introduction Are you looking to take your business to new heights in 2023? I understand that generating high-quality SQLs is crucial to your job as a business owner or marketer. In today’s fast-paced and ever-changing business world, lead generation is crucial to any successful marketing strategy.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

seo.co

JANUARY 10, 2022

You need to know which channels work for your business. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies. And as businesses prepare for a digitalized future, they must find ways to be available and accessible and communicate the way their audience prefers to.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

seo.co

MAY 26, 2021

Every time you look up, it seems as if there’s another metric or analytic to track as it relates to your business. Underneath each of these headings, there are dozens of different measurements for your eyes to feast on. It’s a revealing data point that promises to provide clarity at nearly every level of your business.

Paid Search Agency 98

Paid Search Agency Cross-Selling Marketing Analytics Tools Ad Frequency 98

seo.co

FEBRUARY 16, 2021

The way businesses build their brand, and promotional campaigns changed for good in 2020 as a global pandemic drastically changed everything. The ones that learned to be nimble and adapt new strategies quickly are still in business. As a result, marketers no longer had the luxury to build expansive campaigns. AI-Powered Chatbots.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Valasys

SEPTEMBER 21, 2021

Utilizing social media to promote your products and services is a great investment, regardless of your business’ scale or resources – it simply pays off. What is the appeal of social media marketing for businesses around the world? Improve customer satisfaction and retention. Collect user-generated content and testimonials.

Social Media 52

Social Media Examples Campaigns Media 52

Pam Didner

OCTOBER 7, 2020

Brands, organizations, entrepreneurs, and companies invest heavily in the digital market to make digital presence possible. So keep your eyes open, and you’re sure to find a webinar that matches your interests! These tools are usually available to track the performance and reach of websites and social media.

Paid Search Agency 52

Paid Search Agency Planning Tips Work Management 52

EveryoneSocial

FEBRUARY 8, 2022

Employee morale is significant because it’s tied directly to such important things as employee engagement , job satisfaction, employee retention, and overall productivity. Those with low employee morale…well, let’s just say they’re not the kind of companies your people will advocate for. How do you perceive morale at the company?

Work Management 52

Work Management Marketing Management Opinions Customer Satisfaction 52

Moz

JANUARY 28, 2019

Is a local business you’re marketing missing out on a host of B2B opportunities? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Does the business I’m marketing interact face-to-face with its customers?

Search Marketing 60

Search Marketing B2B Marketing Work Management Lead Ranking 60

Sprout Social

OCTOBER 22, 2018

At a time when the demand for business transparency is greater than ever–especially on social–smart businesses know that building a brand people feel like they can trust needs to be a company-wide effort. But today’s demand for greater business transparency is changing all of that. People care.

Thought Leadership 74

Thought Leadership Transparency Ideal Customer Profiles Peer-to-peer 74

Hubspot

JULY 20, 2016

When an agency hears a client has a new CMO, their first thought is most likely, “Will we retain the business?” They’ll want to surround themselves with people they know and trust -- and the agency they know and trust may not be the incumbent -- you. More than anything, I trust them.”. 5) Track Record of Success.

Advertising Agencies 28

Advertising Agencies CMO Paid Search Agency Ad Agencies 28

Salesforce Marketing Cloud

NOVEMBER 9, 2023

How do they balance those business demands while also keeping patients’ and members’ well-being as their top priority? It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger communications that benefit both the company and the people who need care.

Marketing & Strategy 116

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 116

Adobe Experience Cloud Blog

MAY 7, 2021

Marketers have been tracking website visitors, logins, shopping carts, and more with these cookies. To set the record straight, Google won’t replace third-party cookies with new individual user tracking, and it also intends to remove support for third-party cookies. Is there any connection between a marketer and a 4-year-old kid?

Paid Search Agency 174

Paid Search Agency Advertising Agencies Planning Marketing Management 174

Content Standard

MAY 8, 2018

But business rarely plays the long game; goals and KPIs are often short-term in a dash for content marketing ROI, and stretch goals don’t do much to encourage thinking about a five-year strategy. Content helps to establish a brand as trusted advisers. Now they own just nine percent.

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

Sprout Social

JUNE 26, 2023

Enhanced customer satisfaction, high customer engagement, and increased revenue are good reasons to develop an omnichannel customer experience. An omnichannel strategy aims to create a unified and personalized customer experience, regardless of the channels they choose to interact with the business. How effective is your CX strategy?

Marketing Automation Services 122

Marketing Automation Services Touchpoints Allocation Work Management 122

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. You’re in hunting mode, looking for tracks and setting lures.

Social Media 123

Social Media Work Management Marketing Management Media 123

Huptech Web

FEBRUARY 8, 2024

65% of the average company’s revenue comes from existing customers The real challenge lies in transforming more first-time buyers into valuable customers. Did you know businesses have a 60-70% chance of selling to an existing user vs. a 5-20% chance of selling to a new user? What is the Customer Retention Rate?

SMS 52

SMS Word of Mouth Customer Satisfaction Loyalty 52

Huptech Web

SEPTEMBER 1, 2023

Predictive Analytics and Automation For Better Marketing Some Practical Applications of AI in E-commerce Best Ethical Practices to consider while implementing these strategies Wrapping Up FAQs – Frequently Asked Questions Introduction A fundamental question: Do companies keep records of their customers? Marketing is no different.

Marketing AI 52

Marketing AI Marketing Automation Services Ethics Work Management 52