Paul Gillin

NOVEMBER 16, 2011

A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

JUNE 22, 2012

At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. Marketers say they work pretty well with IT organizations in general, but those at top-performing companies have better-than-average relationships. That’s a good thing, right?

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

APRIL 24, 2012

Social business isn’t about tools and promises. IBM started with that simple premise when it tackled the task of convincing its sales and marketing people to adopt a new way of doing business. IBM started with that simple premise when it tackled the task of convincing its sales and marketing people to adopt a new way of doing business.

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

MARCH 22, 2022

Recent advancements in artificial intelligence (AI) have made it possible for businesses to personalize their products and services like never before. By harnessing the power of data, AI can help companies better understand their customers and offer them tailored experiences that meet their needs.

Marketing AI 50

Marketing AI Automation Customer Satisfaction User-Generated Content 50

Paul Gillin

FEBRUARY 28, 2022

Here are the essential insights and recommendations for how to implement AI-generated content into your business strategy. Like any other technology, AI can be used effectively for generating content in different ways, and learning how to do so will help you decide if it’s a viable option for your company.

Marketing AI 50

Marketing AI Generation Tools Content 50

Paul Gillin

AUGUST 4, 2016

Last week I had the opportunity, for the second year in a row, to teach social media marketing to a group of former NFL players under a league program call The Trust, which helps former players set up and run their own businesses. He’s in the video production business now. The group of 12 was like a brotherhood.

Class 50

Class Work Management Marketing Management Press 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Greg Gianforte has started five successful software companies. Learn more at AttackOfTheCustomers.com.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

MAY 13, 2016

If the parent company ever misused its popular property it would violate reader trust, and that’s the most important asset CMO.com has. This image-rich site features a smorgasbord of content about how technology is changing business and our way of life. In companies as large as Cisco, such siloed behavior is unfortunately common.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

FEBRUARY 10, 2016

That’s why the first few minutes of any meeting, even one with people we know very well, invariably consists of small talk about stuff that has nothing to do with business. Finding connection points with customers and prospects – Executives typically spend a lot of time meeting with customers and business partners.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

APRIL 22, 2011

I recently chatted over Skype video with Eric Lundquist about how small and medium-sized businesses can use social networks to reach their customers. I made the point that social media plays perfectly to the passion that small business owners bring to their work. It’s an unfair vantage that small companies have.

Social Media 50

Social Media Skype Video Marketing Media 50

Paul Gillin

DECEMBER 12, 2013

report reveals a startling disconnect between B2B companies and their customers that should give every marketer pause to reflect on his or her priorities. The research shows that the themes that B2B companies emphasize in their marketing messages are wildly inconsistent with the factors that B2B buyers care about most.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

OCTOBER 2, 2014

American Express OPEN , the hugely popular community for small businesses sponsored by the credit card company, and Etsy are partnering ahead of Small Business Saturday on Nov. 29 to encourage small business boutiques to support local Etsy sellers by hosting Trunk Shows. That’s a rare win-win-win.

Communities 50

Communities Small Business Marketing Press Impressions 50

Paul Gillin

JUNE 18, 2013

This is free research that complements your existing market intelligence and provides real-time insight on what people are saying about your company and your market. These metrics should be meaningful to the business, not just page views and visits. Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. Indium Corp.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

MARCH 13, 2012

Outdated perceptions about emerging markets blind North American technology companies to the substantial IT investments being made there, according to a top International Data Corp. Reality: Businesses should plan for “smart growth,” with some segments growing much more quickly than in North America and others lagging. researcher.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

FEBRUARY 14, 2012

About 15 years ago the CEO of the company where I worked decided that it was important that employees should learn to use the technology they were writing about. He asked my business unit to build a computer lab that employees could use at any time to play and experiment. Why did the directive from the CEO of the company go unheeded?

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

JULY 19, 2013

Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses. This represents a 4% increase since 2012. •

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

MARCH 13, 2012

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. Frank Gens (photo by Jeff Ballard via Twitter @jballard).

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

APRIL 11, 2014

I often cite marketing automation vendor Marketo as a shining example of a company that gives away great information as a way to promote its business. Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. They report encouraging results.

Marketo 50

Marketo Social Media Lead Generation Marketing Automation Services 50

Paul Gillin

AUGUST 30, 2013

How much does the market reward companies that deliver excellent customer experience? Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx.

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50

Paul Gillin

AUGUST 26, 2011

Financial services firms – and insurance companies in general – are often seen as boring, but what these companies are doing within the confines of a heavily regulated business is anything but that. I actually think insurance is a fascinating business. Farmers Insurance for example, hasn’t accumulated 2.3

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

JUNE 3, 2014

Despite ongoing allegations that even the biggest customer review sites are routinely manipulated by businesses and their detractors, 85% of consumers in one recent survey said they consult online reviews for recommendations of local businesses at least occasionally. People love online review sites even if they don’t always trust them.

Peer-to-peer 50

Peer-to-peer Social Networks Facebook Analysis 50

Paul Gillin

SEPTEMBER 8, 2010

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. In a business context, however, tribes have barely been a factor. I wasn’t disappointed.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

OCTOBER 3, 2013

New Channels gave me an opportunity to share what I was learning with more than 30,000 subscribers and perhaps to materially impact the way B2B companies were thinking about social media adoption. If you want a top-notch business editor and writer who understands B2B markets, be sure to give John a call.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

JULY 29, 2011

Now Awareness Networks has contributed some important new thinking to this topic with a free e-book entitled “ The Social Marketing Funnel: Driving Business Value with Social Marketing.&# (Full disclosure: I am quoted in the book but did not contribute meaningfully to the methodology and received no compensation.). Practice SEO.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

MARCH 10, 2011

For business pros in industries like communications, manufacturing, retailing, financial services and even construction, LinkedIn groups are becoming vertical social networks in their own right. And they’re busy. Here are a few ways B2B companies can leverage LinkedIn for prospecting and promotion: Ask and Answer. Find People.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JUNE 29, 2011

Also, check out Social Media Quickstarter , a tutorial site aimed at small businesses and launched just this week by Constant Contact. In fact, the company name is in almost comically small type at the top of the home page. Two impressive B2B social media efforts by two companies addressing very different audiences.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

DECEMBER 18, 2012

One reason customer attacks have become so numerous in recent years is because businesses and government agencies have historically had such miserable customer service. Customers now complain so fluidly that the problem for many businesses is figuring out which gripes to take seriously. Farming Out Customer Care.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

JUNE 11, 2012

Todd Putnam, who was a top marketing executive at Coca-Cola from 1997 to mid-2000, told an audience at the National Soda Summit last week about a Coke strategy to replace all beverages in the American diet with its own products, a campaign the company called “share of stomach.” ” New York City anti-obesity ad.

Effectiveness 50

Effectiveness Opinions Paid Search Agency Advertisements 50

Paul Gillin

FEBRUARY 7, 2011

CareOne Debt Relief Services contends with a business climate that few of us (thankfully) have to face: Its industry has a terrible reputation. A busy online community has been a remarkably effective engine of growth. Its busy Ask the Expert forums have certified credit counselors responding to inquiries. Happy Accident.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

MAY 13, 2010

After all, they want to get started with the cool new tools and usher new business in the door. But if the most important source of new business – the website – isn’t doing the job for them, the new tools are a waste of time. Websites are developed by people who work at the company and who are very knowledgeable about the business.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

MAY 31, 2012

Thought-leadership material that companies are already producing should be optimized for display on tablets and smart phones because business travelers often have downtime in transit to catch up on reading. CK has some great examples in this video series, which now includes six segments, each six to nine minutes in length.

Mobile Marketing 50

Mobile Marketing Video Marketing B2B Thought Leadership B2B Marketing 50

Paul Gillin

OCTOBER 12, 2011

Having spent the past 15 years getting their transaction systems in place, businesses will now turn their attention to making sense of the massive amounts of data they are collecting. Business analysts will become the new rock stars of the organization. Analytics is the business reengineering of the mid-90s.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

JUNE 26, 2014

That’s a pretty grim assessment, given that US companies spent $5.1 Ask any hotel manager about the importance of reviews to business success and you’ll get an earful. TripAdvisor currently lists more than 150 million travel reviews on its site and Yelp has 57 million reviews of local businesses.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

JANUARY 17, 2012

At Lotusphere today, two representatives to 3M outlined some ways the company is using collaboration platforms to improve access to expertise and information across the far-flung company, which has people in more than 60 countries. 3M’s track record of innovation is legendary, but globalization has presented new challenges. “We’re

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. It has to; they’re critical to its business. Spiceworks is a technology company that acts like a media company.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

APRIL 13, 2012

A Chicago company called Unmetric has just raised $3.2 The company isn’t any more specific than to call them a “blend of 24 quantitative and qualitative social media metrics” that are normalized to a 0-to-100 scale to provide a relative measure of competitive performance. Much-needed benchmarks like what?

Advertising Benchmark 50

Advertising Benchmark Opinions Social Media Twitter 50