Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. You need to be on top of everything all the time and long before the event begins. David Adler David is CEO and founder of BizBash , the event marketing news site he started in 2000. Before that he was V.P.

Event Marketing 104

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 104

Marketing Insider Group

APRIL 19, 2021

Networking is one of the main points of attraction for the majority of events, and it is often an event element that creates lasting memories for attendees. This is why event organizers should make networking a top priority when planning virtual events. Create Users Profiles and Directory. Let’s dive in to learn more!

Enterprise Management 336

Enterprise Management Peer-to-peer Merchandising Marketing Management 336

Hubspot

SEPTEMBER 10, 2020

Along with a personal change in routine, the pandemic has severely altered how companies conduct nearly every aspect of business. In the early months of 2020, many businesses were faced with a similar problem: Should we host our event or conference entirely online , and if so, will it deliver the same value for attendees?

Communities 99

Communities CMO Ad Building Paid Search Agency 99

Webbiquity

DECEMBER 31, 2020

Outdoor marketing may have been put on the back burner in 2020 for businesses to focus their time and budget on digital marketing. But while promoting your brand online is crucial, if you have a brick-and-mortar store or other physical local business, outdoor marketing is essential as well. Event Marketing. Billboards.

Promotion 256

Promotion POS Business Paid Search Agency 256

Stevens & Tate

NOVEMBER 9, 2023

Having an effective online presence is crucial for businesses across all industries, including senior living communities. With the internet being the go-to resource for information, potential residents and their families are increasingly relying on websites to research and choose the right community for their loved ones.

Communities 75

Communities Marketing Websites Internet Marketing Mobile Marketing 75

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! Join Enterprise Lite to work with all of these Business Continuity influencers!

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

Televerde

APRIL 24, 2024

One of my favorite events of the year is right around the corner. On Thursday, May 23, The Boy Scouts of America Silicon Valley Monterey Bay Council is hosting their annual Community Leadership Breakfast. With my sons in Scouting and as a lifelong Scout myself, the Leadership Breakfast is always a top event for me.

Peer-to-peer 105

Peer-to-peer Business Ethics Communities 105

Salesforce Marketing Cloud

JUNE 21, 2022

If you’ve ever been to a Salesforce event, you probably know that we take our fun pretty seriously over here. We love to host amazing, memorable experiences, but creating those moments of joy takes months of event management and execution. At Salesforce, events help us build our customer base and accelerate business.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 176

Social Networks Business Work Management Social Media 176

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. For example, SHEIN and H&M were once the pulse of accessible, fast fashion.

Marketing AI 84

Marketing AI Communities Paid Search Agency Advertising Agencies 84

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing? Calian is already preparing for a similar event this fall.

Event Marketing 101

Event Marketing Paid Search Agency Marketing Management Storytelling 101

Webbiquity

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” An Idea: Twitter for Business. But it’s not.

Twitter 322

Twitter Enterprise Management Business Work Management 322

Stevens & Tate

MAY 13, 2022

A great way to use a strategy is to work with the community and advocacy. Having advocates and engaging with community will help your brand grow. The best way to advertise is through word of mouth and advocates in the community will do that. Community and Social Media. Make sure to monitor your community space.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

Martech

AUGUST 25, 2021

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Gamers have long constituted a network of online communities.

Communities 143

Communities Advertising Agencies Peer-to-peer Paid Search Agency 143

Marketing Insider Group

JUNE 29, 2020

Events like exhibitions and summits play an important role in connecting businesses with their customers as well as providing a platform for people to learn, share and gain new connections. With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard. Email: Georgie.Beer@gdsgroup.com.

Paid Search Agency 257

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 257

Unbounce

MAY 11, 2022

That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. Community is like the peanut butter to your Nutella toast. It opens up a whole new dimension to your business (and life ) while providing a texture that enhances the quality of what your customers experience.

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Martech

AUGUST 31, 2021

“Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. It’s just maturing. You need the technology to enable these things.

Communities 114

Communities Work Management Marketing Management Paid Search Agency 114

Strategic-IC

FEBRUARY 20, 2024

A dedicated ABMer, Katrine shared a lot of advice that also applies to businesses across very different sectors. Evaluate your current client base Three years ago when Katrine started at Pixelz, the plan was to go for growth – and that meant taking a deep dive into where the business was, in terms of clients.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Heinz Marketing

APRIL 8, 2022

So, why not let them turn to your community? The Value of Community Learning. While anyone can go down a Google rabbit hole to learn something new, communities present an opportunity for group learning. Which event do you remember more clearly? However, a community is only as productive as its members.

Communities 111

Communities B2B CMO Paid Search Agency 111

Salesforce Marketing Cloud

DECEMBER 11, 2023

At Salesforce, we understand the unique value of community. That’s why we want to help you get the most out of the Trailblazer Community. Since its establishment in 2006, the Trailblazer Community has gained millions of members around the world. Peer-to-peer learning is a powerful tool for problem-solving and skill-building.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Strategic-IC

MARCH 18, 2020

With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'. As B2B Marketers we are all coming to terms with this new reality and questioning what it means for us and our businesses. EventTrack).

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Buffer

MAY 10, 2022

When I fostered my first puppy only to quickly find out he had fleas, I felt lost and in need of people I could turn to for trustworthy information, and as a dog mom today, I’m regularly looking for community support. Of course, wanting a community and actually creating one are two very different things.

Communities 97

Communities Personalization Small Business Marketing Guidelines 97

Vidyard

MARCH 30, 2022

However, sometimes the best way to advance your career is by networking and learning from sales experts within the community. Top Sales Communities to Join 2.1 He’s also the Founder of DeathToFluff , a new online sales community that provides legit sales and marketing advice without, you guessed it, the fluff. Josh Braun 1.2

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Marketri

MARCH 6, 2024

Gain Visibility Within Trade Associations When I started Marketri, I was an unknown in the tight-knit Philadelphia and Bucks County communities, having only moved to that area from Maryland two years prior. We held a CEO panel event at Deloitte’s offices, thanks to Karen Hoy, and a networking event at the exclusive Pyramid Club.

Ad Building 118

Ad Building Tips Brand Identity Branding 118

Martech

SEPTEMBER 9, 2022

Two kinds of disconnection — personal and technological — two solutions — building community and building a natively connected marketing, sales and service platform. ” Read next: Why community could be the next big thing in marketing. HubSpot proselytizes not just for connected communities but for connected technology.

Marketing Automation Services 96

Marketing Automation Services Communities Hubspot Enterprise Management 96

Hubspot

JANUARY 11, 2023

When it comes to events, many small business owners and sales reps struggle with the same challenge: Getting prospects and customers to attend. Yet, in-person or virtual event participation is often a critical component of networking, building relationships, and offering value to prospects ahead of a sale.

Planning 86

Planning Business Validation Paid Search Agency 86

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. For example, SHEIN and H&M were once the pulse of accessible, fast fashion.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Marketing Insider Group

OCTOBER 21, 2019

And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more. There are a lot of moving pieces that go into successful event planning. But how much thought have you put into your content strategy for event marketing?

Event Marketing 193

Event Marketing Marketing & Strategy Marketing Strategy Planning 193

Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction.

Small Business Marketing 219

Small Business Marketing Work Management Data Hygiene Practices 219

Thinkers360

MARCH 28, 2024

Thinkers360 Launches First-of-Its-Kind Brand Monitoring Tool Powered by B2B Analyst and Influencer Community Dallas, TX – March 29, 2024 – Thinkers360, a leading B2B thought leader community and analyst and influencer marketplace, today announced the launch of its groundbreaking brand monitoring tool.

Communities 59

Communities B2B Thought Leadership Tools Thought Leadership 59

Outreach

DECEMBER 9, 2020

Outreach Chief Revenue Officer Anna Baird will host an exclusive, free event alongside Karan Mehandru , Managing Director & Head of Venture Capital at Steadfast Financial, as part of Sales Impact Academy ’s live events program for the B2B Sales and SaaS tech community. What can you expect from the event?

Outreach 52

Outreach Communities Top of Funnel B2B 52

Sprout Social

MARCH 20, 2023

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though. Now, let’s talk about what community means. What does it all mean? And is it really worth it? Scientists? Makeup aficionados?

Communities 85

Communities Paid Search Agency Product Peer-to-peer 85

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Planning 222

Planning Marketing Plans Work Management Marketing Management 222

Sprout Social

JUNE 10, 2020

To our Sprout community, The events of the past couple weeks have laid bare the broken aspects of our society, and the pain and suffering that too often sit in the blurry periphery of our collective vision. As business leaders, we can do more. Black lives matter. Acting with urgency: our immediate & future steps. You matter.

Communities 118

Communities Education Validation Act-On 118

Lead Liaison

DECEMBER 8, 2022

Cultivating Quality Interactions on the Event Show Floor. Not all events are the same, but a few attributes all events should have in common are positive community building experiences, conversations that increase knowledge and breadth of opportunity, and positive ROI. Is your booth well built? You’re halfway there.

Lead Liaison 90

Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

Sprout Social

OCTOBER 11, 2022

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. In this guide, we will define social media moderation and how to leverage it to communicate during global movements. As a brand or business, how do you ensure that the conversations you take part in are appropriate?

Social Media 110

Social Media Media SWOT Guidelines 110

Webbiquity

SEPTEMBER 26, 2023

But Minnesota is increasing being recognized for something more: events. Obviously, the pandemic had a huge impact on the live events industry. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. The post was republished here in April 2018.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62