Salesforce Marketing Cloud

MAY 9, 2024

We’ve built a series of learning events and resources to help you dive deeper and get hands-on with Data Cloud, Prompt Builder, and Einstein Copilot right now. Now is the time to explore how AI and data will transform applications and the way you build them. It’s a total game-changer for your company.

Marketing AI 144

Marketing AI Peer-to-peer Enterprise Management Communities 144

Unbounce

MAY 11, 2022

That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. Community is like the peanut butter to your Nutella toast. When *communities* collide—get it?

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Martech

AUGUST 25, 2021

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Gamers have long constituted a network of online communities.

Communities 143

Communities Advertising Agencies Peer-to-peer Paid Search Agency 143

Bluetext

APRIL 8, 2024

In today’s digital age, cybersecurity has become an increasingly critical concern for businesses of all sizes. Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Get to know the person behind your business customer.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Strategic-IC

FEBRUARY 20, 2024

Customers that support you, value you, and refer you to their peers? A dedicated ABMer, Katrine shared a lot of advice that also applies to businesses across very different sectors. Moving the business forward meant shifting focus towards best-fit clients. How do you build loyal customers? Customers for life?

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

ClickZ

OCTOBER 6, 2020

30-second summary: Even when in-person events resume, virtual and hybrid formats will remain a go-to. Attendees may be given the choice between attending in-person or virtually, making every event experience and community a hybrid. It won’t look the same as it does at in-person events, and that’s ok.

Peer-to-peer 116

Peer-to-peer Fulfillment Intent Data Differentiation 116

Martech

AUGUST 31, 2021

“Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. It’s just maturing. You need the technology to enable these things.

Communities 114

Communities Work Management Marketing Management Paid Search Agency 114

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. Doing more with less seems to be a common challenge agencies and brands currently face.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Sprout Social

MARCH 20, 2023

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one.

Communities 82

Communities Paid Search Agency Product Peer-to-peer 82

Salesforce Marketing Cloud

AUGUST 1, 2023

Since the beginning, Trailhead, Salesforce’s free online learning platform has provided free access to Salesforce business tools and technology so you can build your skills with hands-on learning. Trailhead’s hands-on challenges gave me real Salesforce experience, which prepared me for my job and set me apart from my peers.”

Peer-to-peer 98

Peer-to-peer Communities Ideal Customer Profiles Rules 98

InsightSquared

MAY 29, 2019

Hosted at Fenway Park, InsightSquared put forth a bold vision—to organize the revenue operations event of the year. Standing in the Red Sox Dugout, peering across the field with a hundred fellow professionals in revenue operations, I felt like I found my tribe. Ramp 2019 is going to be the Revenue Operations event of the year.

Peer-to-peer 228

Peer-to-peer Conference Marketing Management Communities 228

B2BMarketing.net

MAY 22, 2024

B2B Marketing, the organization behind the groundbreaking global marketing community Propolis , and internationally renowned events B2B Ignite , The Global ABM Conference , and The B2B Marketing Awards , has announced the launch of the Propolis Marketing Leaders Series. Register your interest to attend the event here.

B2B Marketing 52

B2B Marketing Paid Search Agency Peer-to-peer B2B 52

6sense

FEBRUARY 3, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. It’s your message — what you say and how you say it — that’s at the heart of great communication. It’s one of the best examples of B2B community I’ve ever seen. .

CMO 62

CMO Communities Peer-to-peer Eloqua 62

6sense

DECEMBER 16, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. It’s their ability to be strategic and highly tactical, and constantly tie the two together with a focus on business impact. . Word #1: Small . Word #2: Campaign.

CMO 62

CMO Peer-to-peer B2B Thought Leadership Marketing & Strategy 62

Customer Experience Matrix

JULY 3, 2013

It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). And community management – well, that just doesn’t have much to do with how most small businesses operate.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Salesforce Marketing Cloud

AUGUST 18, 2023

We can’t wait to gather with new and familiar Muleys at Salesforce’s biggest event of the year, Dreamforce, from September 12–14, 2023 live in San Francisco, CA and online on Salesforce+. Connect with MuleSoft experts from the MuleSoft Community This year Dramforce will be packed with opportunities to connect with fellow Muleys.

Automation 98

Automation Peer-to-peer API Communities 98

B2B Marketing Exchange

APRIL 10, 2024

We’re thrilled to announce the next evolution of the B2B Marketing Exchange event series: This October, we’re hosting the inaugural B2B Marketing Exchange East (#B2BMXEast) in Georgia! Community-Centric Approach: At the heart of #B2BMXEast is a commitment to fostering a vibrant and inclusive community of B2B marketers.

Peer-to-peer 52

Peer-to-peer B2B Sales Class Network Marketing 52

Convince & Convert

SEPTEMBER 30, 2021

While the Marketing team is broadcasting from one to many, social selling is ideal for that one-to-one communication. . Industry peers and competition . Social selling is a tool that almost anyone can add to their professional toolbox. Social media doesn’t replace your existing selling or relational tools. Grow Your Network .

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Litmus

AUGUST 7, 2019

Google is a powerful tool—and honestly, a skill—but a lot of the time, having a mentor or a community to talk with is much better than blindly searching online for answers. The email community is alive and well, and there are many ways you can connect with people just like you all over the world. Join the #emailgeeks Slack Community.

Communities 74

Communities Peer-to-peer Email Marketing Planning 74

Biznology

MAY 4, 2020

The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh. A strong event, made even stronger after Sirius’s purchase by Forrester. At last, the event we’ve been waiting for. THE Asian event for B2B marketers. Kudos to them!

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Outreach

DECEMBER 19, 2017

We’re excited to announce some big news surrounding our customer community! We launched our customer community back in May of this year. The purpose of the community is for Outreach customers to freely exchange tips, tricks, thoughts, and feedback, as well as pose questions about the Outreach products and business.

Outreach 71

Outreach Communities Peer-to-peer Thought Leadership 71

Martech

SEPTEMBER 9, 2022

Connections and community. The first was a connected customer experience supported by a connected platform; the second, the concept of a connected community — not just of HubSpot customers and partners but of practitioners in the B2B space generally. Community matters. ” Product announcements.

B2B Marketing 109

B2B Marketing Work Management Marketing Management Peer-to-peer 109

Salesforce Marketing Cloud

MARCH 22, 2022

This Women’s History Month , we’re telling the stories of two of Salesforce’s most dynamic storytellers, Leah McGowen-Hare , SVP Trailblazer Community, and Vatora Godwin , Social & Video Associate Manager. Vatora has supported various parts of Salesforce’s business since joining in 2014. There’s power in storytelling.

Business 98

Business Peer-to-peer Storytelling Communities 98

Valasys

NOVEMBER 8, 2023

Marketing often puts a lot of emphasis on getting new customers, and that’s essential for business growth. Repeat business is not just good; it’s the lifeblood of a thriving business. Repeat business is not just good; it’s the lifeblood of a thriving business.

Peer-to-peer 40

Peer-to-peer Marketing & Strategy B2B Business 40

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Martech

APRIL 25, 2024

A genuine interest in their communities and charities, plus ways to give back or share their life experiences, provides an entry point for brand messaging that aligns with their aspirations. This makes them a great target for adventure, luxury or wellness travel and event-based promotions. TV is as efficient as it is effective.

Television marketing 110

Television marketing Planning Paid Search Agency Peer-to-peer 110

Salesforce Marketing Cloud

JUNE 12, 2023

Nearly all (97%) global workers believe businesses should prioritize AI skills in their employee development strategy.” If you’re in business, AI is for you. As you hear about how new advancements in AI will enhance your life, naturally, you may have fears about what the future holds or even whether you might lose your job to AI.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Zoominfo

JUNE 19, 2022

During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. How many of these companies work to implement real change for the LGBTQ+ community? And today, we’re taking a look at both.

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Quick Takeaways. Teaser Campaigns.

Planning 100

Planning Content Marketing Generation Content 100

Metadata

AUGUST 15, 2023

5000 ranks the fastest-growing independent businesses in the United States, and for nearly 40 years has been a key benchmark for startup success. I feel proud seeing our name next to our fast-growing private company peers, especially as we’ve continued to define and build the Marketing OS.” Appearing on the Inc. Appearing on the Inc.

Peer-to-peer 52

Peer-to-peer Customer Satisfaction Conference Communities 52

Salesforce Marketing Cloud

DECEMBER 6, 2023

Learn to communicate well Excellent written and verbal communication skills are important to have as a Salesforce Admin. You’ll use these soft skills to successfully collaborate with your business and technical stakeholders to design, configure, and implement changes in Salesforce. What’s good communication?

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Content4Demand

JUNE 9, 2020

While uncertainty and volatility ty pically lead to inaction, B2B marketing and sales professionals have really stepped up their game, focusing first and foremost on connecting with their clients, partners and peers. Due to the overwhelming number of event cancellations, teams have had to fill a hefty hole … and quickly.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

Content4Demand

JANUARY 3, 2019

Far be it from us to complain about having too many choices, but the growing list of options in B2B marketing events can certainly make it difficult to prioritize your conference and continuing education budgets. We feel your pain, and we’ve done our best to help by carefully selecting this list of the top 10 B2B marketing events for 2019.

B2B Marketing 77

B2B Marketing B2B Peer-to-peer Demand Generation Agencies 77

Salesforce Marketing Cloud

DECEMBER 8, 2022

The Trailblazer Community and the Salesforce Developer forum made it easy to find answers online whenever I got stuck. Join the conversation on the Trailblazer Community. It was never my ambition to become Salesforce-certified. Connect with Trailblazers from anywhere. SIGN UP TODAY. Your past experience can actually work against you.

Lead Scoring 98

Lead Scoring Lead Ranking Peer-to-peer Curation 98

Marketing Insider Group

MAY 26, 2020

Yet, many companies are waiting for “business” to resume as normal vs. shifting to thrive in the new environment. But now is the time to shift the business, marketing communications and approaches. The late Jack Welch used to say: If the rate of change on the outside is greater and faster than the inside, then the end is near.

Webinar Metrics 237

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 237

Content Standard

JANUARY 3, 2019

Not long ago, geography and familial ties were the two main factors that created most communities. Communities as Content. The main benefit of a brand-hosted community is the participatory experience your audience enjoys. The main benefit of a brand-hosted community is the participatory experience your audience enjoys.

Communities 75

Communities Peer-to-peer Brand Identity Branding 75