Hubspot

DECEMBER 1, 2011

This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time. Visits are the count of people who actually read your blog content.

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Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Even worse: Your blog is published on a free blogging platform’s domain such as Blogger.com, WordPress.com, or TypePad.com.

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Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. You put in the time to get it going, published a few posts, and waited for the leads to start rolling in. WHERE ARE ALL THE LEADS?! They want to be educated.

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Hubspot

APRIL 13, 2011

However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. While blogging is important, it can also be challenging. 7 Ways to Take Your Business Blog to the Next Level. Connect with HubSpot :

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Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

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Hubspot

JULY 10, 2019

Where target audiences vary the most, though, is between individual consumers and businesses. Marketing to businesses is very different than marketing to individual consumers. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

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Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. They're valuable and helpful, they make great pieces of evergreen content that stand the test of time, and they're an inbound marketing staple to reap the benefits of educating your prospects.

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PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. Educating your readers about the industry you belong to will turn your brand into a go-to resource.

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Hubspot

OCTOBER 19, 2012

But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie.

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Single Grain

DECEMBER 29, 2020

Educate yourself. Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. So how do you become strategic and versatile? Book My Free SaaS Marketing Consultation.

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PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. Educating your readers about the industry you belong to will turn your brand into a go-to resource.

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Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

ClearVoice

MAY 26, 2022

Stuck on content ideas for your business? Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Now, you may be wondering if you really need a blog or content marketing in general.

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Business Blogging Work Management Business B2B Thought Leadership 52

Hubspot

SEPTEMBER 28, 2010

Blogging can be intimidating for someone who hasn’t done it in the past or grown up in the age where everyone has a personal blog. It is, however, critical that business owners and marketers ‘ blog for business.’ Blogging doesn’t have to be technical. Connect with HubSpot :

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Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. 2) It helps convert that traffic into leads.

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Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search. Mark Schaefer - Speaker, Business Consultant, Author.

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Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

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Hubspot

JUNE 21, 2010

Powerful, action-oriented content has become an essential part of every inbound marketing strategy , and offers an enormous opportunity to differentiate and grow your business. However, continually producing premiu m content worthy of links and leads is not easy. Effective Business Copywriting.

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Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ). .&# (See Content Marketing – The Ultimate Cheat Sheet ). Don’t sell.

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Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

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Hubspot

DECEMBER 9, 2010

As vocational education choices increase, smart marketers are leveraging inbound marketing to reach a wider demographic of potential students. Inbound marketing allows your best prospects to find you as they search for education alternatives. Blogging can be easy. Check out 8 Ways to Write Quick Articles for Your Business Blog.

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Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. B2B marketers who blog get 67 percent more leads than those who don’t.

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Hubspot

NOVEMBER 14, 2011

This is an excerpt from HubSpot's new ebook An Introduction to Effective Calls-to-Action. The more CTAs you build, the more opportunities you create to convert visitors into leads. Collect these insights, and optimize your strategies for maximum lead generation. Download your free, full copy of the ebook here.

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Hubspot

APRIL 6, 2012

While we've always considered ebooks to be one of the best lead-gen content assets at a marketer's disposal, the fact that on-the-go content is only carving out more of a place in today's increasingly mobile world makes them an even smarter choice as a marketing offer. 11 Essential Elements of Effective Ebook Design. 2) A Visual Cover.

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Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Without passion and expertise, you will have a hard time sustaining your business blog over the long haul.

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Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. This isn''t because they''re looking for overnight results -- they''ve probably waited 3-6 months, but they still aren''t seeing a meaningful quantity of traffic and leads come through.

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SmartBug Media

NOVEMBER 13, 2020

Turning your blog into a lead generation engine is no easy feat, but it is worthwhile and—better yet—completely achievable. In fact, marketers who consistently blog see 67 percent more leads than those who don’t. And 57 percent of marketers say they have “ gained customers specifically through blogging.”

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Hubspot

JULY 15, 2011

Marketers have an endless array of digital channels and choices for uncovering prospects, and MarketingProfs and Junta42 found 63% of B2B marketers in North America turn to content marketing as a key lead generation source. Free Ebook: Better Business Blogging in 2011. Connect with HubSpot :

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Hubspot

JUNE 8, 2011

Last week I had the pleasure of leading a workshop for a group of relatively new bloggers. North Short Pediatric Therapy (NSPT) is a very traditional business with a big goal of helping 10,000+ kids through different types of physical, occupational and even mental therapy. So, how can you make blogging a team sport in your business?

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Hubspot

NOVEMBER 7, 2012

But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. As such, product marketing content can be critical in helping convert those truly qualified leads into paying customers. 3) Product Blog Content.

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Hubspot

JUNE 15, 2010

Here are five types of blog posts you should be writing: 1. These posts are the foundation of your blog. They should be educational and you should get good at producing them quickly. Choose your topics wisely and this type of post will set your blog apart from the competition. Mix some fun into your blog.

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Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. 12 things every business blogger should know how to do by Ragan’s PR Daily. Business Blogging Tips, Tactics and Best Practices.

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Hubspot

JUNE 6, 2012

Second, the better you are at lead nurturing, sales, and customer service, the more likely it is that a contact in your email database will change email needs over time, because they've changed the type of email under which they are categorized in your database. There are two reasons for this. A Little More Ado. Just a little more; I promise.

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Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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Hubspot

AUGUST 9, 2011

Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. It can also help your business stand out from its competitors. Here are 6 things you can do to start establishing yourself as a trusted expert in your industry.

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Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. The recent economic crisis changed the way that businesses and consumers spend money. It’s more difficult than ever for salespeople to connect by phone, even when following up on inbound leads.

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Hubspot

MARCH 1, 2012

Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. InboundWisdom is a weekly amalgamation of tips from Twitter users based on a question posed by HubSpot. HubSpot #InboundWisdom Make a call to action. Let Offline Lead to Online. Bling it up.

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Hubspot

JULY 1, 2011

Comments Matter - Maximizing the number of comments for a blog post should not be your goal. The goal of your business blog is to drive visits, leads, and customers. As Dan Zarrella recently pointed out , comments do not contribute to these important metrics on which a blog should be measured.

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