ViewPoint

JANUARY 24, 2012

Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. What is a business-to-business marketer to do with all that? Manufacturing firms don't watch YouTube! Do B2B marketers not sell to the "Business Consumer?" You're not in the business of selling to businesses.

P2P 120

P2P B2B Youtube Social Media 120

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels. Facebook and Instagram are more personal and consumer focused.

Advertising Channels 168

Advertising Channels Social Networks Enterprise Management Youtube 168

Directive Agency

JULY 31, 2023

Key Elements of Successful B2B Marketing Campaigns When looking for the best B2B (business-to-business) marketing campaigns, there are a few key points to keep in mind that separate the nine examples below from the rest. Using first names in your messaging is a great way to increase conversion rates, plus, it adds a personal touch.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

SocialPilot

JANUARY 14, 2024

98% of marketers on LinkedIn agree that personalization helps advance customer relationships. Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate. There are over 10k business-to-business software product pages on LinkedIn.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

B2B Marketing Traction

JANUARY 30, 2013

Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn. The reasons are simple.

Social Media 100

Social Media Social Marketing Planning Media 100

Circle Studio

MARCH 8, 2018

Copy written in third person. While it was once customary for business-to-business firms to write about themselves in a very formal, third person style, today third person copy can come across as stodgy or off-putting to users. YouTube branded video embeds. Long blocks of copy.

Advertising Agencies 83

Advertising Agencies Marketing Websites Ideal Customer Profiles Press 83

FMG Suite

SEPTEMBER 13, 2022

The FMG mobile app comes equipped with compliance-ready, personalized, and AI-driven content, allowing financial advisors to share content across email and social media with a click of a button. “As About Informa Informa PLC is a leading international business-to-business information services Group operating in over 30 countries.

Marketing Automation Services 40

Marketing Automation Services Social Media Marketing Automation Marketing Management 40

Zoominfo

SEPTEMBER 17, 2019

Well, this story starts when I had a great opportunity at a young age to work for a third-generation entrepreneur who taught me the way to really sell business to business over the phone. One of the first things that he taught my team was the distinction between a direct phone number and a general business line or phone tree.

Zoominfo 130

Zoominfo Top of Funnel B2B Sales Work Management 130

Convince & Convert

JANUARY 19, 2014

We used to talk to a real person as a first step. Now we talk to a real person as a last resort , after we’ve kicked the informational tires so thoroughly that we absolutely must reach out to get our final questions answered, pre-purchase. Image from BigStock.com. To get familiar with the company. To learn more. To create bonds.

B2B Marketing 145

B2B Marketing Work Management Top of Funnel Marketing Management 145

Zoominfo

SEPTEMBER 17, 2019

Well, this story starts when I had a great opportunity at a young age to work for a third-generation entrepreneur who taught me the way to really sell business to business over the phone. One of the first things that he taught my team was the distinction between a direct-dial phone number and a general business line or phone tree.

Zoominfo 166

Zoominfo Top of Funnel High Quality Lead Work Management 166

Only B2B

JANUARY 29, 2018

Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Take the time to craft nurture streams that are relevant to the role of the person you are communicating with, the stage of the buying process they are currently in and the content they have previously consumed. My personal best would be none of those.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Sprout Social

JANUARY 16, 2020

This humorous and unconventional video ad eventually racked up tens of millions of views on YouTube and quickly made the rounds on the likes of Facebook and Twitter at the time: In a matter of months, subscriptions and overall interest in DSC spiked as highlighted by Google Trends. This is, they’re organic, personable and relatable.

Viral Marketing 108

Viral Marketing Work Management Planning Paid Search Agency 108

Exo B2B

FEBRUARY 26, 2019

Or, like Michael Brenner suggests, by personalizing content? In-house video production of vlogs, hosted on video platforms like YouTube, or live-streamed are all the rage in companies. This is how he explains what he does : « Personally, I create a ton of content. Big Data also helps further personalize marketing messages.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

The Marketing Blender

MAY 17, 2022

Fortunately, there are proven ways to help you properly engage in business-to-business content marketing. Here are five steps to help you create great content and build an effective business-to-business content marketing strategy template. . A B2B content marketing strategy needs buyer personas. But it pays off.

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Check out the No Lift Install System YouTube channel to browse their full library of videos. ? Beef Loving Texans.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Since that moment, he’s had the film bug in his blood.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Since that moment, he’s had the film bug in his blood.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

SpotMe Blog

JUNE 2, 2021

Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics. How Do You Generate B2B Leads? Your speaker will also be the face of your brand, helping to humanize your company.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

KoMarketing Associates

MAY 31, 2012

Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. or having a dedicated person or persons on staff to write new content—you can find ways around the overall time commitment discouraging to many marketers. So what’s a marketer to do? But that needn’t be a barrier to social media success.

Social Media 120

Social Media Media Work Management Marketing Management 120

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Beef Loving Texans.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Leadspace

AUGUST 15, 2019

You want your business-to-business (B2B) customers talking. Yes, images matter to a business audience. Get up front and personal with your products. Business white papers and customer case studies provide substantial data to back up your claim and they are excellent ways of generating leads. Make them stand out.

Webcast 48

Webcast Business Case Studies Case Study 48

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Beef Loving Texans.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

BenchmarkONE

SEPTEMBER 5, 2019

Through the Google Ads platform, you can create pay-per-click and pay-per-impression ads for Google searches, display ads on websites, video ads on YouTube, and even email-like ads on Gmail. Fortunately, Google Ads offers free training for small businesses, both online and in-person seminars. LinkedIn is for professionals.

Paid Search Agency 63

Paid Search Agency Advertising Agencies Ad Agencies Ads 63

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. A great ad campaign is one that is rooted in targeting the buyer throughout every stage of the marketing funnel to provide a more personalized experience. What is B2B advertising? Google Display ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Content Marketing Institute

OCTOBER 7, 2017

This week, Robert ponders the nature of our personal power – and how we should choose to wield it. 25:00 ): Google pulls YouTube off the Amazon Echo Show. 50:58): Robert’s “note”: A few episodes back, Robert raved about a new book, Get Serious About Editorial Management for Business to Business Media Professionals.

Amazon 95

Amazon Internet Marketing Google Content Marketing 95

LeadsRX

MARCH 9, 2022

Any app or website that provides streaming video content over the internet and bypasses traditional distribution; examples include HBO Max, Hulu, Netflix, and YouTube. Business-to-Business (B2B). Describing a business that markets – or sells – to other businesses. Business-to-Consumer (B2C). Bounce Rate.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

B2B Marketing Insights - WE

APRIL 27, 2018

Keep that in mind and try to reach them on a more personal channel. Speak to the success of their business and target at least one of their pain points. A fresh, user-friendly & responsive website should be just as important in the business to business environment as it is the business to customer territory.

Marketing Budget 40

Marketing Budget B2B Marketing Marketing & Strategy Marketing Strategy 40

Outgrow

MARCH 2, 2021

E-commerce transactions encapsulate numerous types such as: Business to Business (B2B). Business to Consumer (B2C). Consumer to Business (C2B). I - Personalization Goes Pretty Far. Personalizing your e-commerce advertising content such as email newsletters and coupons can influence your audience positively.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Oktopost

APRIL 18, 2022

A business-to-business podcast is a show produced by a B2B company with the primary outcome to build relationships with their ideal customers. The longer your content is consumed, the more loyal a person will begin to feel to your brand , ultimately leading to audience growth. Apple Podcasts | Spotify | YouTube.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

EMagine B2B Blog

AUGUST 4, 2014

There are some social media channels better poised to offer referral traffic benefits than others, some of the big players include: LinkedIn : For business to business organizations, LinkedIn is by far the best network to generate leads. Google want us to play with their toys and that includes, Gmail, hangouts, YouTube, and Maps.

Social Media 40

Social Media Traffic Tactics Media 40

Sales Engine

JANUARY 25, 2016

That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. You have to build your audience one person at a time, and you keep them one person at a time.” Most business-to-business organizations need to feed a sales team with highly qualified prospects.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

MLT Creative

SEPTEMBER 27, 2011

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. The term social media shouldn’t be limited to sites like Twitter, Linkedin, Facebook , YouTube and foursquare.

Social Media 40

Social Media Advertising Agencies Media B to B 40

Optinmonster

FEBRUARY 5, 2020

Messages can be personalized and work with the majority of eCommerce platforms such as Shopify , WooCommerce, Magento, and more. Larger businesses can get custom pricing. This is an all-in-one tool that’s a little different from Sendinblue, mainly because it’s business-to-business (B2B) rather than business-to-consumer (B2C).

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Online Marketing Institute

OCTOBER 29, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses? www.anonymize.it.tc

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more. The one embedded above, for example, currently has more than 33,000 views.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40