Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. That was the good news part of the study. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. Johnson (GPJ).

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JUNE 12, 2010

I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. Why do we need prices on B2B websites?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

SEPTEMBER 13, 2010

According to the same research study done by GlobalSpec, during the initial Research phase, 42% of buyers evaluate four or more suppliers, but as buyers move closer to Procurement, only 26% get quotes from four or more suppliers. One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 7, 2010

Here are some of the key findings from the study: Emerging Trends: 61% of the respondents (500 total) cited Driving Revenue as the most important success metric as compared to Sales Accepted Opportunities (40%), Qualified Leads (39%) with website visits and click-through rates trailing way at the back at 12% each.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 29, 2010

According to a study done by Professor John A. Quelch , the Lincoln Filene Professor of Business Administration at Harvard Business School, the common characteristic shared by the top B2B Global Brands is that their “CEO is a willing brand cheerleader, loves the brand heritage, and is a great storyteller.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Anything Goes Marketing

OCTOBER 2, 2006

buttons for B2B sites: about us, products, case studies, customers, resource, and contact us pages, you can put a real voice behind your company. Mix in podcasts and video blogs and you've got yourself a multi-media party! Technorati tags: corporate blogging , business blogging , bloggy post , IPod , airport.

Positioning 100

Positioning RSS Adwords Opt-out 100

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 5, 2010

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Without passion and expertise, you will have a hard time sustaining your business blog over the long haul.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Consider Netconcepts. Other stuff?

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Anything Goes Marketing

MAY 1, 2007

From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. looks promising as it seems that over half of the companies surveyed either have a blog or plan to have one (internal or internal) and the same goes for RSS ( Click here for the image ). Why did it fail? I don't think so.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Industrial Marketing Today

AUGUST 24, 2009

Studies have shown that people retain information quicker and longer when you engage their visual senses. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

Use case studies to demonstrate tangible results. Develop your message: Put some thought into who, what and why about your business. Provide this information in plain English with compelling reasons for people to do business with you. It is all about the customer and not you and your company.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Marketing Insider Group

OCTOBER 11, 2021

Your optimal layout will depend on your industry and what exactly you want your blog to help you accomplish. A B2B consulting company would likely want case studies displayed prominently on their blog page, while design firms would be more focused on including feature images to highlight past work. Create an RSS Newsletter.

Paid Search Agency 272

Paid Search Agency Companies RSS Ad Frequency 272

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. How do you shift the focus from you or your company to your prospects and customers?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As As mentioned in my post about blog success metrics , if you cover a very wide topical area, subscriptions are less likely). Consequently, I have two recommendations.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Hubspot

APRIL 12, 2011

Check out her posts on the StudentAdvisor Blog for the latest in college news. When it comes to business blogging, lists are an excellent accessory to have in your content generation toolbox. Webinar On Demand: Blogging for Business with Q&A. Learn what it takes to develop a successful business blog.

Tips 28

Tips FAQ RSS Social Media 28

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. 12 things every business blogger should know how to do by Ragan’s PR Daily. Business Blogging Tips, Tactics and Best Practices.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Hubspot

MAY 3, 2012

3) Get New Blog Subscribers. Your business blog houses some of your best content, and it's all form-free! Leverage that content warehouse by inviting your prospects to subscribe to the blog with a simple RSS button like you see on the right. Just look at all the opportunities: Think about it.

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Buzz Marketing for Technology

JULY 24, 2008

Mostly its called cultural or corporate anthropology or ethnology, but I prefer the term Customer Anthropology -- the study of your customers people and behaviours in their natural habitat. Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. BLOG TOOLS. Salon Blog Rankings.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Industrial Marketing Today

JULY 1, 2010

That was the key finding of a research study done by McKinsey & Co. If your sales team can just get these two basics right, it can boost its share of a customer’s business by an average of 8% to 15%. The table below shows results from the study that shows what sales reps do wrong to turn off B2B customers.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Online Marketing Institute

JUNE 15, 2009

Let us know what you think, and I could send you the case study No Erica, we are not interested in writing about your ad campaign. If you have any questions, feel free to let me know, and if you’re interested I hope you can share this information with your readers. We do not write about ad campaigns and likely never will.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Industrial Marketing Today

OCTOBER 26, 2009

Follow the golden triangle – several tracking research studies have shown that site visitors tend to track through content in a rough F-shaped pattern (see Jakob Nielsen’s eyetracking study ). Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Anything Goes Marketing

OCTOBER 12, 2006

It's no wonder that a JupiterKagan study has reported that "promotional microsites will become more popular with larger advertisers during the next year." Hypersites - Affordable Microsites that Increase the Hype I was a bit surprised that only 30% of companies over $500 million in the past year use microsites according to this same study.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Case Studies. Kissmetrics.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

Online Marketing Institute

MARCH 30, 2011

My friends at HiveFire recently executed a content curation study of 150 marketing executives. As you can see below from our B2B Content Marketing Study , the biggest corporate challenges are indeed producing enough engaging content. As we fast forward to 2011, content curation techniques are now a key part of content marketing itself.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Buzz Marketing for Technology

JUNE 27, 2008

And CEOs of many organizations, having studied the lessons of Enron, 9/11, Katrina and the Flu, have a nagging feeling that, no matter how great the cost of investing in KM may be, the cost of not knowing is even greater: What most organizations essentially did with KM was automate existing information processes. Judith Meskills SocSW Blog.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Case Studies. Kissmetrics.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Case Studies. Kissmetrics.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Buzz Marketing for Technology

JUNE 27, 2008

Add features or buttons only when it serves readers or help with blog goal. Make RSS Subscribe button prominent and make it easy to spot. Nice to have this for further studying the highly effective bloggers. # Denise aka The Blog Squad on 24 Nov 2007 at 8:09 am. The Blog Squad. Include â??Contactâ?? Postal Address.

Blogger 100

Blogger Effectiveness Comparison Pricing 100

Hubspot

JULY 31, 2019

Blog posts are universally consumed, easy to repurpose and localize (i.e. translate into other languages), and simple to share — not to mention that almost 50% of buyers read a company’s blog while making purchase decisions. Case studies. Podcasts and interviews. Infographics. White papers. Testimonials. Price : Free and paid.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Industrial Marketing Today

AUGUST 24, 2010

If you need more empirical proof, then look at the recent study done by GlobalSpec, Trends in Industrial Marketing 2010: How Manufacturers are Marketing Today. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60