PureB2B

MAY 18, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Why You Should Blog for Your Business. Business Blogging Tips.

Business Blogging 48

Business Blogging B2B Sales Top of Funnel Lead Scoring 48

Writing on the Web

JUNE 19, 2013

The Search Engine Optimization landscape has changed dramatically over the last couple of years. One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power. Use External Proficiency and Expertise Tactically.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

NuSpark Consulting

OCTOBER 28, 2011

There are plenty of reasons why a business should have a blog. To name a few: In today’s social media landscape, business blogging has become a powerful marketing medium. A blog is a wonderful tool. According to the Content Marketing Institute blogging is the #1 content marketing tactic.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. After all, that’s how your prospects and customers will find your blog and/or Web site. However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Zoominfo

JANUARY 28, 2019

Business Blogging. If done successfully, B2B blogging can be enormously effective at driving organic traffic to your website, engaging potential buyers, and generating high-quality leads for your sales team. Social selling has quickly become one of the most popular and effective selling tactics. Social Selling.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

B2B Digital Marketer

AUGUST 3, 2023

Implement long-term strategies rather than relying on short-term tactics. Primal story telling can transform small businesses and drive direct bookings. Craft compelling stories that resonate with your audience for effective messaging. Focus on your audience and learn from successful brands like Harley Davidson.

Storytelling 52

Storytelling Small Business Marketing Marketing Prospects B2B Marketing 52

Directive Agency

FEBRUARY 4, 2022

Content is a valuable resource and can repeatedly add value across platforms if managed, optimized, repurposed, and updated effectively. Without eye-catching headlines and graphics, modes of consumer-business interaction, and a good website page layout, you will waste great content no matter how essential.

Work Management 52

Work Management Marketing & Strategy Marketing Management SERP 52

Writing on the Web

NOVEMBER 14, 2012

I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? Related posts: How Readers Find Your Blog: A Diagram.

SEO 100

SEO Internet Marketing Business Blogging Traffic 100

Webbiquity

MAY 16, 2019

Tactic lists: business pros are always on the lookout for new, useful, actionable tactics; Process descriptions: a lot of online content lacks depth. Effective formats include: Beginner’s guides: there are many topics in any industry that beginners struggle to grasp.

Practices 209

Practices Effectiveness Case Studies Case Study 209

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? What are the most effective ways to get blog posts read? Search Engine Optimization (SEO). She blogs at [link].

SEO 161

SEO Keywords RSS Adwords 161

The Effective Marketer

DECEMBER 14, 2011

In the eBook you will see metrics for the following marketing tactics: Social Media. Search Engine Optimization. Business Blogging. Implement more of the tactics that work to improve marketing performance. Inbound Marketing Analytics Overview. Email Marketing. Lead Nurturing & Marketing Automation. Paid Search.

Inbound Marketing 100

Inbound Marketing Analytics Paid Search Agency Landing Pages 100

Hubspot

DECEMBER 20, 2012

One of the greatest blogging challenges is not the actual writing. It's stuff like brainstorming topics, targeting the right readers, and optimizing posts with the right keywords and calls-to-action. Lucky for you, this is where our new blog editorial calendar template comes in handy! Authors and Due Dates.

Template 28

Template Business Blogging Planning Buyer Personas 28

Webbiquity

DECEMBER 10, 2013

Which content marketing tactics are most popular? business enterprises said creating “metrics that demonstrate the value of social media” was their top internal social media objective for 2013. Nearly half of enterprise marketers have not been able to formalize metrics to measure marketing optimization. eMarketer ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Hubspot

MARCH 28, 2019

Now, there are many ways to build an email list - tactics and tools beyond simple sidebar lead magnets and popup forms. Match the intent of a blog post with the correct offer. The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. Ask, “what’s in it for me?”.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Marketing Qualified Leads 101

PureB2B

MAY 18, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Why You Should Blog for Your Business. Business Blogging Tips.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Generation 62

Hubspot

AUGUST 5, 2011

In particular, testing helps you determine the best methods for the individual marketing tactics you're utilizing. One of the most common tactics marketers test is email. Search Engine Optimization. Test keyword variations to pinpoint the best terms to use when optimizing your website and your content. Business Blogging.

Internet Marketing 28

Internet Marketing Tactics Webinar Metrics Top of Funnel 28

Webbiquity

JULY 6, 2010

A bookmarkable collection of some of the best thinking about social media last year, grouped into specific topic areas such as “Social Media Measurement and ROI,&# “Social Media Statistics and Research&# and “Social Media Marketing Strategy, Tactics and Best Practices.&#. How to Write an Effective Business Blog.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

ClearVoice

MAY 20, 2022

Whether it’s to attract prospective clients or establish your firm as experts in your niche–there are many reasons why your law firm needs a blog. Search engine optimization (SEO) is crucial for driving traffic to your law firm’s website, and the blog is an essential part of every SEO strategy.

Peer-to-peer 52

Peer-to-peer High Quality Lead Case Studies Work Management 52

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Writing on the Web

JULY 26, 2010

. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#. It’s up to businesses and blog authors to make their content clear and optimized for easy indexing. Don’t Jerk Blog Readers Around: 5 Tips to Keep on Track.

Ning 100

Ning Business Digg Buzz 100

Webbiquity

JANUARY 28, 2016

And what exactly is web presence optimization ? Tom and Tony also offer advice on how to use tried-and-true aggregation tactics to generate visibility and business, such as their new B2B Marketing Trends for 2016 e-book.” What value does content syndication provide to B2B bloggers?

Aggregage 100

Aggregage Curation Aggregators B2B 100

Webbiquity

OCTOBER 18, 2016

To be sure, a thoughtfully written business blog can generate leads (and sales). In my consulting days, I attracted new clients through this blog, and I worked with companies that generated some pretty respectable lead gen and conversion rate figures through blogging. And it will seem much less like work. Data quality.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Hubspot

JULY 10, 2019

Download our guide to optimizing email marketing for conversions and learn how to grow your email list, ensure deliverability, and increase engagement. Let’s walk through a handful of tactics that can strengthen your B2B digital marketing strategy. Optimize your digital presence. Did you know that 93% of B2B marketers use email?

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Webbiquity

FEBRUARY 9, 2010

This key chart compares the difficulty and effectiveness of various social media tactics, as well as their level of usage. Fewer marketers are focusing efforts on blogger relations, which is viewed as being the most effective tactic but also the one requiring the most effort. The lessons? Subscribe to the comments for this post?

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Hubspot

FEBRUARY 23, 2021

From an investment perspective, blogs may be a better long-term investment for lead generation. "I I could spend $200K to hire a full-time writer, SEO expert, and conversion rate optimization (CRO) specialist to work on my blog. Blogging can also be valuable in shaping a brand's product positioning.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Still, not every small business should be using social media—or at least not using it as they are currently.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Writing on the Web

JUNE 9, 2011

I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business?

Digg 100

Digg Buzz Blogger Internet Marketing 100

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

Practices 44

Practices B2B Thought Leadership Lead Scoring Lead Ranking 44

Single Grain

DECEMBER 29, 2020

On his site, you’ll see him talk about SaaS, marketing, advice for startups and business model tactics. Optimizing Your Funnel by Getting In Your Buyer’s Head. Staying up-to-date with the latest news and ideas that you is why all businesses should be consistently following high-quality SaaS publications and business blogs.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

DECEMBER 14, 2011

Since Google officially launched Google+ Business Pages , many businesses and organizations have already taken the initiative to create their own page. These factors can all impact the search engine optimization of your site.

Google 28

Google Tactics Peer-to-peer Business 28

Industrial Marketing Today

SEPTEMBER 6, 2011

If you are still not convinced about the power of industrial blogs and inbound marketing, let me highlight some of the facts and findings that I have written about in the past. B2B marketers with blogs generate 67% more leads according to a study done by HubSpot (See Why Your Sales Funnel May Run Dry Without a Business Blog ).

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Hubspot

JUNE 16, 2020

Did you know that B2B marketers obtain over 70% of their leads from blogging ? Or that businesses that prioritize blogging are 13x more likely to see a positive ROI ? When you blog for customers, you're not only providing useful content. Properly optimized posts lead to an increase in brand awareness and conversions.

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94