Marketing Insider Group

FEBRUARY 23, 2021

Use smart content to present personalized case reports to visitors based on their needs. Add case studies to email campaigns, workflows, newsletters, and even your email signature to build brand awareness and nurture leads. Sending more personalized and relevant content can be a highly effective way to nurture leads through email.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? The post was about staying on target with your business goals when you create content for your blog. “Blogs represent people. “Personality plays a huge role in a blog.

Personalization 100

Personalization Ning Business Digg 100

Anything Goes Marketing

MAY 26, 2007

Do you have an email newsletter? Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. Here's the issue: How can you distinguish your newsletter from your competitors and take it to the next level? Email Newsletter 2.0 In the "new world" of web 2.0,

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Writing on the Web

JULY 23, 2014

If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs.

Marketing Management 100

Marketing Management Service Newsletter Content 100

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Anything Goes Marketing

JULY 27, 2006

It's all about building yourself up as the trusted advisor as described by Brian Carrol in his B2B Lead Generation blog This whole concept dawned on me as I was reading through a B2B Online article by Karen J. Bannan regarding " Keeping Newsletter Readers Engaged ". Blogs are not that much different from newsletters in many ways.

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Webbiquity

AUGUST 22, 2017

Within six months, they had thousands of designers using Campaign Monitor to send newsletters to their clients. Yet, Jessica Mah created inDinero by basically stripping out all the bloated features of Quickbooks, and focusing on ease-of-use and low cost, for small businesses. Be personal and real. Today, it is worth $1.2

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Buzz Marketing for Technology

JUNE 27, 2008

Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Personal Content Management +. MADE IN CANADA.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Webbiquity

MAY 6, 2020

Include blog posts in your email newsletters. Enable subscriptions: Keep your readers updated with your blog posts by allowing them to subscribe via email or RSS. Use a (tasteful, not obnoxious) pop-up or slide-in subscription box to encourage visitors to subscribe to your blog updates. Wrap Up.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Writing on the Web

OCTOBER 23, 2013

Written for both small businesses and global corporations, there are key content marketing principles to aim for. Here are six principles that anyone can and should apply to their writing, whether it be for for their business blog, e-newsletters, or e-books and websites. Write quality content that does just that.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Brandpoint

DECEMBER 27, 2018

If this person is a good candidate to become a customer (which can be done through a lead scoring process), a salesperson might pursue the lead by sending an introductory email or dialing a cold call. Related content: Is Business Blogging Still Worth It? ]. AND blog posts can be used in other pieces of content.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Hubspot

JULY 23, 2010

Focus on the "who" of your blog. You need to think about the type of person, on average, who you want to attract to your blog. Call-to-Actions – Your blog should be a lead generating machine. Offers for call-to-actions can include: newsletter sign-up, eBook download or webinar registration. Blog Checklist.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

JULY 10, 2019

Because of this, your email marketing must consistently resonate with your business customers and focus on things that matter to them — like time, money, and resources. Not only does this help you relate to your audience better, but it gives your emails that personal feel that says “Hey, I’m listening and I know what you’d like to see.”

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Writing on the Web

FEBRUARY 5, 2013

But because I like this person, ( Michael Katz of Blue Penguin Development ), I opened it. I was also curious to see how someone I respected in marketing would use this mass-mailing-made-to-look-personal tool. I’m just saying that one marketing tool isn’t enough, even if it is business blogging. You betcha.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. People are good at writing about what they know. He had to care. Tweet This!

Content Marketing 100

Content Marketing Digg Storytelling Content 100

ClearVoice

JUNE 24, 2021

They hate popups and disruptive ads with irrelevant marketing messages and no personalization selling things and services they neither want nor need. Emails and newsletters are second at 46%, with blog articles way down the list at 18%.). Blogging content is still effective. That’s an increase of 67% YoY.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Webbiquity

MARCH 13, 2019

.” Leave a comment (or subscribe) to a blog about IT recruiting. Register for a webinar , a seminar, or a newsletter. Your blog is your place to be YOU; to be a real person. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it. Social Media.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

BenchmarkONE

NOVEMBER 25, 2019

Also, it provides fuel for your email nurture campaigns and can help you personalize your outreach by sending applicable blog content to prospects based on where they are in the buyer’s journey. . But when embarking on a beneficial blog strategy, it’s essential to know what NOT to do. Lacking Consistency.

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. The writer gives you content for your blog or newsletter.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Webbiquity

JUNE 23, 2010

Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Here are six key differences between business blogs and websites. Blog: frequently updated content. Blog: dialog. Website: static content. Tweet This!

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Anything Goes Marketing

SEPTEMBER 20, 2006

You may have the skills but if you can't convey your vision to your client and make them "see the light" of blogging and how it helps their business you will never sell anything and the only person who will want your help is your mother who needs help setting up the VCR (don't even bother explaining to them what a DVD is).

Consulting 100

Consulting Blogger Tagging Advertising Mediums 100

Hubspot

MARCH 10, 2020

Takeaway: More than half of millennials are making purchases online, so make sure, when blogging for millennials, that you keep in mind that ecommerce posts or roundup posts are going to be most beneficial if they include links to purchase. If you want your blog to engage millennials, don't hesitate to add some fun into the mix.

eCommerce 88

eCommerce Peer-to-peer Statistics Thought Leadership 88

Writing on the Web

AUGUST 5, 2011

This weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. If a photo of the person accompanied the travel recommendation, the selection increased to 20 percent. What sealed the deal? The testimonials from other subscribers. It’s called social proof.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

NOVEMBER 13, 2014

How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? What are your online reading habits, blogs, websites, articles, videos, podcasts? Which e-newsletter and blogs do you subscribe to?

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

Writing on the Web

NOVEMBER 4, 2010

A personalized blogging strategy that you understand and can implement. Your blogging questions answered in plain English – not only the ‘what’ but the ‘why’, as well. Related posts: The REAL Reason I Love Blogging. Business Blogging: Blast Past the Blunders. Happily, Suzanne has that kind of DNA.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Hubspot

JUNE 16, 2020

WordPress offers tools that are essential for running a blog — like formatting options, layout editing, and templates. You can implement a ton of widgets into your blog to personalize the experience for enterprise readers. For example, you can add a page scrolling widget to give your blog layout an infinite scrolling setup.

Enterprise Management 93

Enterprise Management CMS Development Marketing Automation Services Marketing Management 93

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Marketing Insider Group

OCTOBER 11, 2021

That next step could be: Subscribing to your newsletter. Reading another blog article. Set your blog URL structure to include the keyword or category name along with the article title. Create an RSS Newsletter. You can use Mailchimp to set up your RSS email newsletter in a few easy steps. Starting a free trial.

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

Webbiquity

JANUARY 8, 2010

Compared to other marketing media, a blog is closest to a (well-written and informative) newsletter, but easier, faster, cheaper, and with the benefit of interaction. To get started, select a blogging platform such as Blogger , TypePad or WordPress. Who should write for your blog? Avoid being derivative.

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Buzz Marketing for Technology

JULY 22, 2008

Here’s the skinny (as seen in today’s StartupNation Community Bulletin newsletter): Free Telechat. Next: Three tools for seizing control of your business and personal life. Wednesday July 9, noon EST. Hear StartupNationâ??s s Rich Sloan with Anil Dash, Seth Godin, and Dan Roam in a one-hour interactive telechat.

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

If you have a blog, look at the number of comments left by your readers. Influence: This is a measure of the likelihood of a person recommending your company or brand. Bigger the number, the better is your name recognition. This white paper aims to change that perception of them.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

PureB2B

AUGUST 3, 2016

For example, you can set up an exclusive section on your blog that provides in-depth insights on concepts already tackled in regular blog posts. You can host webinars that provide detailed feedback that’s customized for clients who provide their contact and personal information. Business Blogging Tips.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Refresh - Content gets stale over time. This white paper aims to change that perception of them.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

SEPTEMBER 27, 2010

The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. Instead of “BS’ing&# face to face, you can “BS&# with people online so that when you do meet face to face, you’re ready to get down to business.

Social Media 60

Social Media Social Marketing Media Planning 60