Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Rohit may be the first person to have coined the term “content curator.” The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. David Brazeal´s last blog.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Marketing Insider Group

OCTOBER 11, 2021

That next step could be: Subscribing to your newsletter. Reading another blog article. Set your blog URL structure to include the keyword or category name along with the article title. Create an RSS Newsletter. RSS stands for really simple syndication and means exactly what it says. Starting a free trial.

Paid Search Agency 288

Paid Search Agency Companies RSS Ad Frequency 288

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. For example, you can set up an exclusive section on your blog that provides in-depth insights on concepts already tackled in regular blog posts. Business Blogging Tips.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Both then and now, anyone with an internet connection had the ability to operate a personal “weblog.” Your Blog Should be Integrated into Your Main Website. Worst case scenario?

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Industrial Marketing Today

AUGUST 3, 2010

If you have a blog, look at the number of comments left by your readers. Influence: This is a measure of the likelihood of a person recommending your company or brand. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Bigger the number, the better is your name recognition.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

AUGUST 24, 2009

REVEAL Adding a personal experience helps to humanize your content. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

This is where I personally coach you to solve whatever marketing challenges that are holding your company back. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Convince & Convert

MARCH 23, 2010

Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else. Your blog works exactly the same way. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Make links to your bio easy to find.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Industrial Marketing Today

JULY 6, 2010

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., I found this one from Michael Fortin’s blog. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Features 60

Features Web 2.0 Planning Work Management 60

Buzz Marketing for Technology

JUNE 27, 2008

Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Personal Content Management +. MADE IN CANADA.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Industrial Marketing Today

SEPTEMBER 27, 2010

The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. Instead of “BS’ing&# face to face, you can “BS&# with people online so that when you do meet face to face, you’re ready to get down to business.

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Mark, you're spot on!

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Webbiquity

JANUARY 8, 2010

Compared to other marketing media, a blog is closest to a (well-written and informative) newsletter, but easier, faster, cheaper, and with the benefit of interaction. To get started, select a blogging platform such as Blogger , TypePad or WordPress. Who should write for your blog? Provide an RSS feed of your blog.

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Online Marketing Institute

NOVEMBER 18, 2010

The truth is that if you are in the business of providing great value to your customers, or you are solving certain problems remarkably well, blogging will enable you to communicate this to your prospects in an effective, cheap and efficient way (if youre not providing great value then you shouldnt be in business at all).

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Online Marketing Institute

MARCH 24, 2011

Blogging Is a Big Commitment If you’re not willing to put the hard and persistent effort into building an audience over a prolonged period of time, your best bet might be to look at guest writing opportunities on existing blogs, websites, email newsletters or even in print publications, which have large and established readerships.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool. 1) Implement Smart CTAs.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Online Marketing Institute

JUNE 15, 2009

Ask them what they want and provide personalized pitches and story ideas that clearly indicate you’ve made an effort to understand what they write about. If you’re going to pre-write the blog post for the blogger, keep in mind their writing style. Keep it small, relevant and personal. Don’t over do it though.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Industrial Marketing Today

OCTOBER 26, 2009

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. They are: 1.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Buzz Marketing for Technology

JUNE 27, 2008

This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). This bottom-up approach to KM, directed at the needs of individual employees and their peer-to-peer interactions has come to be called Personal Knowledge Management (PKM). MADE IN CANADA. trust your instincts. <

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Buzz Marketing for Technology

JUNE 27, 2008

« Free Personal Branding Teleseminar by A Brand You World Summit. Let Your Personality Out. Use first person â??Iâ?? throughout the blog instead of 3rd person tone. Have clear blog tagline. e.g. Posts about personal. Add features or buttons only when it serves readers or help with blog goal.

Blogger 100

Blogger Effectiveness Comparison Pricing 100

Hubspot

JULY 31, 2019

These include your website and blog , your social media profiles, your email newsletter, or a mobile publishing app. Also, be sure to optimize your owned distribution channels — your blog, email newsletter, and social media profiles — as these are relatively inexpensive and in your control. Earned Content Distribution.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Industrial Marketing Today

AUGUST 24, 2010

Then you’d put that person in front of the audience and check with them.” B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Hubspot

FEBRUARY 11, 2013

Don't give away anything to them that's form-free , like a helpful blog post or an answer to their burning question. Business Blogging. 11) Make your business blog all about promoting your products/services. Your business blog should be all about how awesome your business' products and services are.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28