Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing? Do you have any good examples of social media used in email marketing?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

ClickZ

JUNE 15, 2023

Additionally, no one ever pays attention to whether that blog is driving any clicks, or whether that traffic is doing the site any good. As a result, blogs are neglected, and employees are in no way motivated to make their ecommerce business blog a success. Join the conversation with us on LinkedIn and Twitter.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Writing on the Web

MARCH 27, 2013

I get calls from small business professionals who want to start a blog or an e-newsletter. As for LinkedIn and Facebook , they’re baffled why people don’t interact with them. Traditional copywriting technique works amazingly well online, for web pages, blogs, email, and even in social media.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Every disruptive technology is known to cause major upheavals in any industry. Not so fast!

Social Media 60

Social Media Social Marketing Media Planning 60

Writing on the Web

AUGUST 29, 2012

Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? Content marketing requires that you publish frequently on your site, your blog, and in social media. Which e-newsletter and blogs do you subscribe to?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Once your event is created, invite your connections to attend.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Writing on the Web

SEPTEMBER 26, 2012

Then determine which ones are more likely not only to read your blog’s content, but also share it with others. Use social media. Because if you license them so that people who repost them must credit your blog, you can build another channel of traffic flow to your blog. Enable subscriptions.

Traffic 100

Traffic Blogger RSS Opinions 100

Webbiquity

JANUARY 9, 2024

Naturally, they are going to share it across their social media channels like Twitter (I refuse to call it X) and LinkedIn. By targeting well-known individuals who have a solid following, you will see a ton of inbound traffic from social media. Don’t just focus on influencers! They also call it an ego-bait.

Traffic 206

Traffic Peer-to-peer Linkbait Customer Surveys 206

Writing on the Web

JULY 2, 2010

Blogging about those things that are part of the authors passions, likes, dislikes, opinions etc. allows followers to connect with the blog. It’s what makes blogging different than reading commercial news. He will be all over the board, start-ups, social media, politics, (usually on the left), internet, telephony, etc.

Personalization 100

Personalization Ning Business Digg 100

Hubspot

JULY 23, 2010

Call-to-Actions – Your blog should be a lead generating machine. Offers for call-to-actions can include: newsletter sign-up, eBook download or webinar registration. Great blog call-to-actions are action oriented, positive, clear, and direct. Within a click you will have subscribers to your blog. Blog Checklist.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Publish Frequently.

Top of Funnel 297

Top of Funnel Paid Search Agency Companies Marketing Automation Services 297

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Industrial Marketing Today

SEPTEMBER 13, 2010

Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). I don’t want to ignore the other forms of marketing content such as emails, e-newsletters, virtual events, case studies and analyst reports.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Here are 4 ways to find out where your customers are in social media: 1. Hire a Spy Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology. Total cost?

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. (See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.”

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

NOVEMBER 16, 2009

Just adding a sign up form in the sidebar of your site or blog stating “Sign up for our monthly e-newsletter for the latest news and handy tips” may be a direct call to action but is it really an irresistible offer or incentive? Sign up for our monthly newsletter!” “For

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

AUGUST 17, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 If not, then you need to rethink your strategy to get the most out of optimizing your marketing content.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

APRIL 21, 2010

. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Writing on the Web

NOVEMBER 4, 2010

Share this on LinkedIn. Related posts: The REAL Reason I Love Blogging. Business Blogging: Blast Past the Blunders. Business Blogging: Blast Past the Blunders. Social Media Fairies: They’re real and they’ve got solutions. Add this to Google Reader. Email this to a friend?

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Industrial Marketing Today

JANUARY 26, 2010

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 19, 2010

Leave a Comment Previous post: Successful Industrial Websites Require Part DiY and Part Professional Help Next post: Social Media with Email Marketing – is it the Super Combo? Achinta offers his industrial clients marketing for engineers by an engineer.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

Social Media with Email Marketing – is it the Super Combo? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Leave a Comment Previous post: Have Digital Marketing and Social Media Killed the Industrial Sales Job?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Wait a minute, isn’t that what Content or Inbound marketing is all about?

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MAY 18, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

MAY 5, 2010

. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Webbiquity

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers.

Social Media 100

Social Media Media B2B Lead Scoring 100