PureB2B

NOVEMBER 13, 2017

However, not all lead generation channels are created equally, and businesses need to focus on what works specifically for them to increase efficiency and maximize returns. Every business has specific dynamics and unique requirements in terms of their sales and marketing processes. 5 Word of Mouth / Referral Marketing.

Lead Generation 62

Lead Generation Sales Qualified Leads Webinar Metrics Word of Mouth 62

PureB2B

AUGUST 28, 2018

More importantly, the information you have about your lead will not remain the same for long. But behavioral data shouldn’t be your sole source of information for identifying your lead’s context. Contextual Information You Should Be Looking For. Company Information. Are there any business or legal issues they’re facing?

Research 94

Research Sales Qualified Leads Marketing Automation Services Work Management 94

Hubspot

MARCH 10, 2020

For instance, when you write product roundups, are you including all of the necessary information? Understanding millennial behavior is the key to learning how to cater to millennials blog readers. I use blogs for research, so I'd gravitate towards a blog that provides ample information in their product reviews and posts.

eCommerce 89

eCommerce Peer-to-peer Statistics Thought Leadership 89

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. B2B Lead Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

PureB2B

AUGUST 28, 2018

More importantly, the information you have about your lead will not remain the same for long. But behavioral data shouldn’t be your sole source of information for identifying your lead’s context. Contextual Information You Should Be Looking For. Company Information. Are there any business or legal issues they’re facing?

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Industrial Marketing Today

SEPTEMBER 13, 2010

The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). In this post, I’m going to focus on content for the early stages of the buy cycle.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Passive reading of your content will not move the prospect along in his/her decision making process. While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Your prospects are at different stages of their decision making process when they visit your site. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. If possible, add basic pricing information on your site to offer complete information without leaving your site. Having a search function on your website is no longer an option, it is a requirement.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. It's for a friend," she said. Sure it was.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Industrial Marketing Today

JULY 23, 2010

The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process. The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. One-size-fits-all site content will not help you engage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. Additionally, when marketers create a nurturing program across the buying process, each new lead should start at the beginning of the program with touch 1.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Buzz Marketing for Technology

JULY 22, 2008

A fter Nancy White pointed me to Chris Lotts articles on Northern Voice, and on love, and Chris replied to my Tuesday post on how easily we unintentionally hurt each other through our actions, I did a bit more research on Chris work and discovered the remarkable chart above on Information Fluency. Category: Social Networking.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Industrial Marketing Today

MAY 14, 2010

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Share your thoughts by leaving a comment.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Industrial Marketing Today

JULY 6, 2010

He explains it very well by saying, “Thus, for every feature about my company, the product that we use, the equipment that we operate or the process that we follow when completing work, I must transition the featured aspect into a believable benefit to the customer. Thank you for a very informative post.

Features 60

Features Web 2.0 Planning Work Management 60

Webbiquity

MAY 10, 2011

Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process. The core of social media marketing efforts should be the corporate blog. Build your email subscriber list.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

FEBRUARY 28, 2011

First, the social networking giant provided online publishers with a Share button, then it followed up with a Like button that replaced the notion of Facebook fans. While these two buttons have both been used for awhile, they actually operated differently in terms of how they allowed individuals to share information on Facebook.

Facebook 28

Facebook Press Social Networks Traffic 28

Hubspot

JULY 1, 2011

Comments Matter - Maximizing the number of comments for a blog post should not be your goal. The goal of your business blog is to drive visits, leads, and customers. As Dan Zarrella recently pointed out , comments do not contribute to these important metrics on which a blog should be measured. Be the expert on your topic.

Best Practices 28

Best Practices Blogger Storytelling Business Blogging 28

Industrial Marketing Today

JUNE 3, 2010

Interview them and then connect all the dots to develop compelling content that will move the visitor and/or the prospect in their decision making process. Be a ruthless editor – business owners and product developers are passionate about their offerings. They can wax eloquently and endlessly about their solution.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), It’s a year old but the information is still useful.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

DECEMBER 17, 2013

Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. So, this post is going to explain how you can use business blogging to improve your SEO, and perhaps show you connections you didn''t realize existed between the two disciplines. Wait, what?

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

JULY 13, 2010

Search Engine Optimization (SEO) - SEO refers to the process of improving your website to drive more and better quality traffic from search engines like Google and Bing. One is on-page optimization, which is about making it easier for search engines to find and index your business website. SEO has two main parts. Additional Resources.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Buzz Marketing for Technology

JUNE 27, 2008

Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Digital Buzz Blog ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

JANUARY 30, 2012

Does your blogging candidate stay up to date on what your competitors are working on, what thought leaders are publishing, and what developments are happening in the news that they should be commenting on? During the interview process, ask them about what blogs, publications, and authors they read regularly. Socially Active.

Work Management 28

Work Management Marketing Management Blogger Thought Leadership 28

Buzz Marketing for Technology

JULY 24, 2008

What you are looking for is anything that clearly does not work properly or effectively , such as: Workarounds: Things people do that the process, tools and facilities obviously were not designed to accommodate, e.g. extra manual worksheets that are maintained because the computer reports dont do the job. Business Innovation.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Hubspot

APRIL 3, 2013

With this newfound interest in content creation, the rise of inbound marketing, and the latest trend, native advertising , the lowly blog post has, once again, risen to prominence in the eyes of marketers who now see it as a powerful method to connect with prospects and customers by delivering valuable, educational, and useful information.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

APRIL 27, 2012

First, let's start with a simple definition: A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form). Let's say you own a professional painting business, and your services include a variety of professional indoor and outdoor paint jobs. What is a Landing Page?

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. reading this article makes me feel the need to change my blog service, be better. That would be a fun discussion, right?

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MARCH 4, 2010

However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. The first step in that process of course is knowing why it is that you’re blogging.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Webbiquity

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S MediaPost ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

MARCH 6, 2014

And it''s not just B2C companies -- B2B companies are investing serious time into the design of their business blogs, too. Part of having a beautiful design is also improving the user experience of your blog. They focus on making it easier for blog visitors to access the information they are seeking as quickly as possible.

Sample 28

Sample Business Blogging Business Hubspot 28