Hubspot

JULY 23, 2010

Keep content topical, informative, and non promotional. Give your readers something to chew on – A blog post should be 400-600 words on average. In most cases it is also your post URL so make it count. Lists – People like to read posts with a nice, simple presentation of information. Organize your content.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

OCTOBER 25, 2010

Over time, the top source of traffic for most blogs is search. But two great sources are blog directories and RSS syndication sites. But two great sources are blog directories and RSS syndication sites. Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list.

RSS 100

RSS Promotion PR PageRank 100

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

MARCH 28, 2019

This article will cover 7 ways to capture email leads, and we’ll also outline 7 lead capture tools to help you do it. In other words, you need to make sure your offer is worth giving up in exchange for an email address (and for whatever information you’re asking). 7 Email Lead Capture Strategies in 2019. Ask, “what’s in it for me?”.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Marketing Insider Group

OCTOBER 11, 2021

These details may not be thrilling, but they play an essential role in optimizing your blog for search, driving traffic, and growing your audience. Add the Blog to Main Navigation. use to explore your content and ultimately decide if it can help them accomplish the goals you claim it can. Create Blogs Page.

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. This isn''t because they''re looking for overnight results -- they''ve probably waited 3-6 months, but they still aren''t seeing a meaningful quantity of traffic and leads come through.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Industrial Marketing Today

JUNE 8, 2010

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. That’s precisely why Kerry’s article caught my attention.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Online Marketing Institute

NOVEMBER 18, 2010

Granted, a blogs potential ROI (return on investment) will vary from business to business, but here are 5 good reasons to blog. 5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont. Traffic is the lifeblood of internet marketing.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. For example, is January typically a strong month for your blog?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

SEPTEMBER 21, 2011

And if you're a brick and mortar business, having a great local SEO presence can also afford you some additional foot traffic from people who are searching for you on the go. In order to take advantage of local search at the most basic level, your business website needs to be optimized for your geo-targeted keywords.

Optimization 28

Optimization Marketing Websites Keywords Link Building 28

WebMarketCentral

SEPTEMBER 10, 2009

How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. You're representing your business.

RSS 20

RSS Best Practices Business Blogger 20

BuzzSumo

DECEMBER 17, 2020

In most cases the general focus of our content will be set by business purpose. Business blogs must focus on topics that support the product offering. To support the business, with a profitable blog , content creators take a static subject area and write about it over and over again in (hopefully!)

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Hubspot

NOVEMBER 18, 2011

Spend some time generating new followers for your LinkedIn Company Page by promoting your presence there: add follow buttons to your website and blog, write a blog post about your presence, and tell followers on your other social networks to follow you on LinkedIn, too. Additionally, LinkedIn provides percentages for member visits.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Guru J Great information and comments below.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

ClearVoice

JUNE 3, 2022

In the early days of SEO, people would stuff their content with keywords that helped achieve the short-term gain of a higher page rank. For example, if you’re writing material for a business blog , then the focus should be on the actual subjects and discussions relevant to your prospects and customers. Search engines noticed.

SEO 97

SEO PageRank Top of Funnel User-Generated Content 97

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. That’s right, in most cases, 8 out of every 10 visitors to your blog have never been there previously.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Hubspot

SEPTEMBER 15, 2011

Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. To help ensure you're not missing out on any of Twitter's great marketing benefits , we've pulled together this ultimate cheat sheet to help turn you into a Twitter marketing expert.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Marketing Insider Group

OCTOBER 3, 2023

So, what should you do if your traffic still sucks despite your search engine optimization efforts ? Focus on quality keywords and best practices for title tags, meta descriptions, URLs, and headings. For example, what if you run a cleaning business? Blogs about hiring a cleaner will get stale and too self-promotional.

Lead Ranking 285

Lead Ranking Lead Scoring SEO Tips 285

Hubspot

MARCH 13, 2012

Guest blogging can provide a variety of awesome benefits: it can do wonders for your search engine optimization, be a great way to get exposed to a brand new audience, help you improve your thought leadership, and better establish you as an expert in your industry. Talk about a jack of all trades!

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

nDash

JULY 8, 2020

You could spend months investing in content marketing only to find that the traffic needle hasn’t budged leads aren’t pouring in the way you hoped. That can help—but only if you’ve created something worth reading in the first place. There’s more to content development than just traffic, though. What makes the difference?

Top of Funnel 52

Top of Funnel Effectiveness Marketing & Strategy High Quality Lead 52

Convert

JUNE 14, 2021

An A/B test works by running a single traffic source to a control page and a variation of that page. We need the same traffic sources viewing the campaign during the same period of time so that we don’t have any external factors affecting one test and not the other. Simply run a test where you split traffic 50:50 between a single page.

Top of Funnel 105

Top of Funnel Sample Allocation Click Rate 105

Moz

MAY 6, 2019

Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Yes, you want to inform your visitors, but doing that alone is not enough. Let’s review 10 tips that will help you start drafting a successful blueprint for your next blog post.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

SmartBug Media

NOVEMBER 18, 2022

I knew marketing was about branding, sharing product information, and understanding consumer psychology. Getting a business’s name out there is important, but I hadn’t realized there were legitimate philosophies behind marketing—especially digital marketing. I remember my first marketing job like it was yesterday.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

The Lead Agency

MARCH 27, 2018

The term covers several different activities that are all associated with providing information and convincing B2B decision makers that your service or product is right for them. B2B businesses of all sizes contain departments that are impacted by digital transformation. 4: Blogging platforms. 5: B2B Email marketing strategy.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Hubspot

SEPTEMBER 26, 2013

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. analyzing the trends, and developing actionable insights to make better informed marketing decisions. An individual or group of people usually maintains a blog. Business Blogging.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

DECEMBER 30, 2011

Every piece of content you create or campaign you run should be designed to drive traffic to your website and landing pages, giving you the chance to convert visitors into leads and customers. Conversely, if your repeat visitor rate is higher than 30%, you’re probably not growing your audience enough to generate new business.

Optimization 28

Optimization Marketing Websites Landing Pages Conversion Rate 28

Hubspot

JUNE 7, 2010

An alt tag is helpful to both users and search engines should the image not fully render. Anchor text - Used to anchor a URL to some text on a web page. When users view the web page in a browser, they can click the text to activate the link and visit the page whose URL is in the link.

RSS 28

RSS Blogspot Blogger Tagging 28

Hubspot

OCTOBER 28, 2016

For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

MARCH 1, 2012

Maybe they'd like to know more information about them (say, their marketing techniques?) but that information is all kept pretty hush hush. This will help you fill in any blanks you may have missed during these exercises. Quantity of each content asset type published - How many blog posts has this competitor published?

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Like most questions in business, the answer is, “it depends,&# but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. Un-clog your blog. This one is creating moderate traffic. Information sharing and education. How do you PROVE the value of Twitter?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

JULY 31, 2019

A content distribution strategy helps you set benchmarks and hard goals to chase while publishing and promoting your work. You can pull this information from Google Analytics or your social media analytics tools. You may already have some published content out there, such as blog posts, videos, social media content, and more.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Hubspot

OCTOBER 21, 2014

To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. They can teach you a lot about your audience while engaging them, growing your reach, driving traffic to your website, and -- drum roll, please -- generating leads! So don''t shy away from new formats.

Landing Pages 28

Landing Pages Lead Gen Leads Lead 28

CoSchedule

FEBRUARY 27, 2023

Whether you’re starting a new blog or you’re in the marketing trenches day in and day out, inspiration can be hard to come by. Learning from other successful blog examples can help you create a content strategy of your own. Download the blog post bundle to get templates to help you organize, write, and manage your blog.

Creativity 98

Creativity Examples Work Management Marketing Management 98

B2B Marketing Zone Posts

AUGUST 3, 2010

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Daily Clicks.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

MAY 14, 2013

Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. more here in 30 of the best business blogging guides and resources of the past year. 43% of U.S.

Resources 100

Resources Tips Blogger Social Media 100

Hubspot

MARCH 10, 2016

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. analyzing the trends, and developing actionable insights to make better informed marketing decisions.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28