ClearVoice

OCTOBER 19, 2022

Using social media is a powerful strategy for B2B businesses. Because it allows businesses to create content that informs and engages their audience. This helps build trust between the business and the customer. Are you using social media to acquire customers? Would you like your business blog to gain more readers?

Social Media 72

Social Media Media Marketing & Strategy B2B 72

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Specifically, how to produce interesting content and how to publish it on a regular basis. Stats Are Sexy.

Content Marketing 132

Content Marketing Planning Paid Search Agency Case Study 132

Martech Advisor

MARCH 30, 2020

The book begins with the fundamentals of marketing and focuses on the stages of the customer journey, creating a marketing campaign, and compelling offers. It then delves into content marketing, business blogging, and provides 57 blog post ideas. Instead, it depends on how easy it is for customers to do business with you.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Webbiquity

JULY 26, 2010

Pricing Based on Customer Expectations , May 26, 2010. Should You Use Foursquare for Your Business? CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Social Media: Why Do Business Professionals Use Social Media? June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Authors and Due Dates.

Template 28

Template Business Blogging Planning Buyer Personas 28

SmartBug Media

NOVEMBER 18, 2022

Inbound marketing is about drawing a prospective customer into your brand, business, or product through useful information that solves a pain point. Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. Consumers actually place the highest value on deals and promotions (83%) and rewards programs (70%). (

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles. Why Publish on Medium?

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Content Marketing Institute

JANUARY 15, 2018

Not only has the topic been dealt with, but even the angle taken is too familiar … I don’t need to read what’s already been published 300 times. I don’t need to read what’s already been published 300 times, says @YounessBermime. Holly Wolf, director of customer engagement, SOLO Laboratories Inc. We before you.

Content 111

Content Paid Search Agency Advertising Agencies Mobile Advertising 111

Hubspot

JUNE 16, 2020

If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Blogging does way more than populate your website with content.

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. Choose a simple username.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Writing on the Web

JUNE 29, 2010

But hang on, I need to clarify my ideas first… I know people who are still doing business without the Web, saying things like, “My clients don’t spend time surfing the Internet.&#. “I get all my customers from referrals.&#. “I’ve got a local business, I use Yellow Pages.&#. To do marketing?

Ning 100

Ning Business Digg Buzz 100

PureB2B

AUGUST 28, 2018

Are there any business or legal issues they’re facing? Do their customers rave about them? Are they vying for a promotion or trying to impress their boss? Are there any customer complaints? With the current business size, published revenue, and customer following, do you think that they’re trying to scale up?

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Webbiquity

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. What should they promote?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Magisto

SEPTEMBER 23, 2019

ARP (Average Response Time) – If you are using social media for customer service, this metric is crucial. The average response time is the average time a social media account takes to respond to a customer message. Blog – A website full of articles, commentaries, content, with a reliable content calendar.

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

PureB2B

AUGUST 28, 2018

Are there any business or legal issues they’re facing? Do their customers rave about them? Are they vying for a promotion or trying to impress their boss? Are there any customer complaints? With the current business size, published revenue, and customer following, do you think that they’re trying to scale up?

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Leadspace

SEPTEMBER 14, 2019

Whereas outbound marketing focuses on cold calling and making outbound interactions to bring in potential customers, inbound marketing is quite the opposite. Instead of outreach to actively generate awareness of your business, you go about it more passively. Grow your customer base by X%. Put some numbers in there.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Magisto

OCTOBER 3, 2019

Advertising – Promoted content on social media. That’s when you invest money to promote a social media post, so it gets more reach and more engagement with a particular audience. B2C (Business-to-customer) – An adjective to refer to a company that sells its services or products to the public. Back to top).

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. I’ve seen it happen with our clients time and again, as well as with our company blog.

Top of Funnel 304

Top of Funnel Paid Search Agency Companies Marketing Automation Services 304

Hubspot

AUGUST 9, 2011

Maintain an Active Business Blog: Launching a blog that covers important topics relating to the industry in which you're selling is perhaps the best way to establish and uphold your image as a thought leader. Also consider using Twitter Search to find users' questions on Twitter. Leave Promotion at the Door.

Thought Leadership 28

Thought Leadership Conference Custom Publishing Trust Marketing 28

Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Industrial Marketing Today

JUNE 8, 2010

You may be too close to the forest to see the trees, sometimes you may have to ask your current customers for their input. Promote: Once you have built out your new website content and optimized for the targeted keyword phrases, you need to promote it. My take: Sharpen your listening skills.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

JANUARY 25, 2012

But because there are so many different channels at an inbound marketer's disposal, what often happens is a marketing strategy that doesn't call for any integration or cross-channel promotion. But did you know there's a way to reach even more potential customers than just your email list? Email and Blogging/Social Media/PPC.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Online Marketing Institute

MAY 18, 2010

Here are a few of the most important questions to ask (and get answers to:) How many web pages are published on the corporate domain name? reconcile the difference and fix) How many and what type of images are being published ON the corporate domain name? How many and what type of videos are being published on the corporate site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

SEPTEMBER 27, 2013

Stop blindly writing content for your customers. We want to make it easy for you to serve the right content to your customers. Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Are there certain months in which your blog''s performance is particularly sub-par? Where is the traffic to your blog coming from?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

MAY 19, 2011

How to get more Twitter followers. According to Dan, the most important metric to measure in marketing (social media or otherwise) is how much money it’s making you – not just leads, but actual customers. We have over 100,000 followers on Twitter. We have a giant blog. Create custom hold music.

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28

Hubspot

JANUARY 2, 2013

The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. Remember that social media as a source could include more than just Facebook and Twitter, too. But now, that is all changing. We can still see all of that information.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. Content is one of the most efficient ways to promote a business. Their favorite video content marketing has a 60% returning customer rate. Approximately 66% of people have discovered a new business on Twitter. Blogging Stats.

Stats 265

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 265

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. Now, I''d like to address a concern I''ve heard from some fellow marketers: that overly aggressive remarketing will make your prospective customer feel uncomfortable.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

MAY 9, 2019

Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. From attracting leads to engaging prospects and delighting customers, this course covers the fundamentals of what inbound marketing is all about. Marketing Fundamentals: Who Is Your Customer?

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool. 1) Implement Smart CTAs.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Webbiquity

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. “With the hurdles into publishing and information sharing now so low, it is harder than ever before for a company to stand out.

Social Media 100

Social Media Media B2B Lead Ranking 100