Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

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Hubspot

NOVEMBER 22, 2011

You do this by leveraging a number of different inbound channels such as business blogging, email marketing, and social media. Remember to give your offers some time to bake and generate conversions (typically 1-2 months) before you start analyzing their performance. Connect with HubSpot :

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Marketing Insider Group

SEPTEMBER 14, 2020

About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Blog posts are among the most shared content online. Blog content creation is a top priority for marketers.

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Hubspot

MARCH 11, 2011

Quality : Because you will be able to tailor your lead generation activities to attract the exact type of prospects you're seeking for your business, the leads you generate will be of much higher quality. And higher quality leads equals a better lead-to-customer conversion rate! Try HubSpot Software Free for 30 Days.

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Hubspot

NOVEMBER 14, 2011

This is an excerpt from HubSpot's new ebook An Introduction to Effective Calls-to-Action. One good indicator of an offer’s success is its landing page 's visitor-to-lead conversion rate. If the historical conversion rate is high, then the chances are it will keep performing well in the future.

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Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

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Hubspot

MARCH 2, 2011

We already know that blog analytics can be helpful in evaluating the performance of your blog, both overall and in individual blog articles, as well as in brainstorming new ideas for blog topics. But what about using analytics strategically to achieve the goals of a particular blog article? Connect with HubSpot :

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Hubspot

NOVEMBER 22, 2011

Smart business bloggers understand that conversion rate is a very important metric for measuring the success of blogging efforts. So if you're consistently tracking your blog's key success metrics, what do you do when you notice a conversion rate decline? Test CTA Button Variations.

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Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. At HubSpot, for example, we make a regular practice of updating ebooks.

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Hubspot

NOVEMBER 15, 2010

For evergreen blog articles, the metric that is the best indicator of an article's success is page views. HubSpot's Landing Page Dashboard provides analytics and lets you sort by such metrics as conversion rate to help identify which of your offers were most successful. Free Webinar: Advanced Business Blogging.

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Hubspot

MARCH 19, 2012

The problem is, too many marketers don't have the balance of paid vs. organic right, and they rely heavily or entirely on paid search to drive traffic and leads to their website -- instead of using tactics like business blogging , building their inbound link profile, and increasing social media activity. Connect with HubSpot :

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Online Marketing Institute

NOVEMBER 18, 2010

The truth is that if you are in the business of providing great value to your customers, or you are solving certain problems remarkably well, blogging will enable you to communicate this to your prospects in an effective, cheap and efficient way (if youre not providing great value then you shouldnt be in business at all).

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Hubspot

SEPTEMBER 24, 2012

See if it works for you, or if it detracts from the clickthrough rate of your primary CTA when you include a secondary CTA. 6) Template Designs: We've encouraged you to either use HubSpot's email templates ( if we're your ESP ) or to even create your own email template designs if you're so inclined. Emails are no different!

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Hubspot

JANUARY 24, 2012

Conversion Rate: This metric provides insight into the percentage of visitors that turned into conversions/submissions. In addition, boosting your conversion rate will help you generate more submissions from existing traffic. Business Blogging.

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Hubspot

FEBRUARY 7, 2013

Depending on the sophistication of your marketing software, you may already know about what we at HubSpot like to call Smart Forms -- dynamic forms that leverage the power of context and adjust in length based on whether a visitor has already completed one of your forms in the past. 1) Shorter Forms Lead to Increased Conversion Rates.

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Hubspot

JUNE 28, 2010

Today, let's take a deep dive into business blogging to ensure your business is doing everything it can to leverage its business blog for lead generation opportunities. When it comes to proving the ROI of B2B social media, blogging can be the best place to start for many organizations. Think of it this way.

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Atomic Reach

JANUARY 3, 2019

It also brings in conversion rates 6 times higher than other channels. com , and recognized by Forbes as a “Top Five Social Sales Influencer,” Neal Schaffer is a prominent voice in the world of business oriented social media. For the foreseeable future, content will remain as king. Find him on Twitter & LinkedIn.

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Hubspot

AUGUST 5, 2011

Metrics to Use: Open Rate, Click-Through Rate, Conversion Rate, Email Leads. Business Blogging. Do certain offers work better for particular blog topics? Metrics to Use: Page Views, Clicks, Conversion Rates, Blog Leads. Metrics to Use: Traffic, Clicks, Conversion Rates, Leads.

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Hubspot

SEPTEMBER 6, 2010

If you're looking to get the most of the traffic coming to your business blog, Brogan's article can help by highlighting some preparations you should make. Webinar: Always Be Testing: 10 Tips for Increasing Your Lead Conversion Rate. Connect with HubSpot : How to Convert Traffic to a Sale.

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Hubspot

AUGUST 5, 2011

You'll find that with this method, you will dramatically increase your conversion rates. More pages also means more opportunities for your prospects to find you in search engines and more chances to rank for your business' top keywords. The best way to create tons of website pages is by blogging. Connect with HubSpot :

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Hubspot

JUNE 21, 2011

While it's a great place to start, content creation shouldn't be limited to your business blog. While it might take a couple of hours to produce a well-written blog post, an ebook takes a lot more time and effort. What was the landing page's conversion rate? Check out some of HubSpot's ebooks for examples.

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Hubspot

DECEMBER 14, 2011

Add Your Blog Posts to Your Page. While there isn't a method for auto-publishing your business blog posts to Google+ yet, another important reason to be active on this network is to make sure that your posts are entering the ecosystem and getting an opportunity to earn comments, shares, and +1s on the site.

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Hubspot

MAY 20, 2013

86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. Business Blogging. 32) 62% of marketers surveyed will blog in 2013. 48) SEO is the top channel for sales conversions, with 15% of marketers reporting it produces above average conversion rates in 2013.

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Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. Secondary Benefits of Business Blogging.

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Hubspot

DECEMBER 29, 2011

3) I resolve to take advantage of my business blog as a lead gen tool by writing tons more awesome, educational posts. Nearly 40% of US companies use blogs for marketing purposes. Here's to a year full of abundant lead generation, happy customers, and better business! Connect with HubSpot :

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Hubspot

MARCH 16, 2016

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business. How do different types of CTAs within a post compare?

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Hubspot

SEPTEMBER 27, 2013

Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule. Lesson 3: Business Blogging. Confused about where to start with blogging? Blogging can be daunting. just kidding!

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Hubspot

SEPTEMBER 8, 2016

Our all-new blog optimization services will help you incorporate the 8 necessities mentioned above and many more, to start generating more leads from your business blog! Word-of-mouth is a powerful marketing tool and it’s only getting stronger with the aid of social media and inbound marketing.

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Hubspot

MAY 7, 2015

While this is a without a doubt a valuable audience to tap into, you'll want to be sure that you're using their platform in combination with your actual business blog where your niche audience lives. Landing Page Headline: Impact on Conversion Rate. Impact on Overall Conversion. Dental Care Coverage. The results?

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Hubspot

MAY 13, 2013

It''s also critical that you’re monitoring which marketing initiatives are delivering high (and low) conversion rates so you can appropriately allocate your resources toward the high-ROI campaigns. For instance, look closely at conversion rates and traffic analytics in order to identify which initiatives are performing.

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Hubspot

AUGUST 22, 2012

So you want your business blog to perform better. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. 12 Ways to Get More Out of Your Blog Without Actually Blogging.

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Hubspot

MAY 31, 2013

First, a lot of the assets built through inbound -- a business blog, calls-to-action, landing pages -- are actually components that should be developed to align with the redesign. Content creation is obviously a cornerstone of any company''s inbound marketing shift, and most companies start (smartly) with a business blog.

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Hubspot

OCTOBER 9, 2014

Here’s the same data in a normalized view to show decay of clickthrough rate over time: What we see here is that, while remarketing ads certainly did fatigue over time, remarketing ads fatigued at less than half the rate of generic display ads. Conversion Rate vs. Ad Impressions.

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SmartBug Media

NOVEMBER 18, 2022

Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts. HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel.

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Hubspot

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. According to a report from HubSpot Research , more than 50% of consumers want to see videos from brands … more than any other type of content. Video has absolutely dominated social.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

OCTOBER 28, 2016

The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. They make for a better user experience for your user, and higher conversion rates for you: a win-win!

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Hubspot

JANUARY 3, 2013

So you want to maximize the conversion potential of your business blog, eh? Your blog can be a powerhouse when it comes to lead generation and reconversion, but you have to know how to use it. The Blog CTA Selection Thought Process. 2) Target Persona of Blog Post. Well, I don't blame you!

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