Hubspot

NOVEMBER 22, 2011

Smart business bloggers understand that conversion rate is a very important metric for measuring the success of blogging efforts. So if you're consistently tracking your blog's key success metrics, what do you do when you notice a conversion rate decline? Test CTA Button Variations.

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Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

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Hubspot

AUGUST 5, 2011

Metrics to Use: Open Rate, Click-Through Rate, Conversion Rate, Email Leads. Business Blogging. You can also include CTA buttons in your blog's sidebar or top banner. Test the look, feel, and wording of CTAs to determine which generates the most clicks and conversions. Social Media.

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Hubspot

MAY 20, 2013

86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 28) Today, marketers allocate 34% of their overall budgets to inbound tactics -- 11% more than they dedicate to outbound strategies, such as banners, PPC, and other tactics. Business Blogging. Tweet This Stat.

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Hubspot

MARCH 16, 2016

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business. Here’s how an end-of-post banner CTA might look on our blog.

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Hubspot

AUGUST 22, 2012

So you want your business blog to perform better. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. 12 Ways to Get More Out of Your Blog Without Actually Blogging.

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Hubspot

OCTOBER 28, 2016

The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. They make for a better user experience for your user, and higher conversion rates for you: a win-win!

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